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ClearStake launches affordability solution for gambling, promising to change the way the industry thinks about consumer protection

Published

4 years ago

March 23, 2022

Reading Time: 2 minutes

ClearStake today announced the general availability of its affordability solution, which makes it incredibly easy for customers to share financial data with gambling operators, and as a result enables those operators to comply with emerging affordability requirements without compromising either customer experience or revenues.

Backed by investors with a proven track record and extensive experience in the gambling sector, ClearStake wants to change the way gambling operators think about affordability checks. Specifically, the ClearStake approach removes the pain associated with these checks, and thus enables operators to meet responsible gambling commitments whilst avoiding the customer churn associated with conventional approaches.

“With regulatory red-tape increasing within many industries, affordability checks are fast becoming the new normal”, said Martin Burt, CEO of ClearStake. “However, manual checks cost time and money to perform and can lead to frustration amongst customers which can lead them to churn. ClearStake makes it incredibly simple for operators to conduct these checks, and just as easy for their customers to engage. We genuinely believe our approach is game-changing”.

ClearStake, allows customers to share their financial data via Open Banking, or sharing conventional statements via a fast, easy UI that maximises customer opt-in.

Once uploaded, ClearStake analyses all relevant data, calculates customer income and outgoings to establish affordability, and flags risk indicators such as high gambling spend, significant debt repayments, benefits, or any other unusual transactions. The product then recommends a decision, and each case is stored so that every affordability decision is easily evidenced.

Among other investors, ClearStake is backed by Oli Slipper and Adam Perrin, previously early investors in Open Banking insurance unicorn Marshmallow. Both feel that ClearStake has the potential to follow suit.

Speaking of his investment, Adam Perrin said “ClearStake has a strong founding team and very exciting tech. Their vision and passion is solving a very real challenge that exists across multiple verticals and geographies. While the governmental and regulatory pressure within the gambling industry makes it an obvious starting point for ClearStake, we envision moving into multiple sectors as we continue to refine and develop the service.”

Martin Burt of ClearStake added “increased regulatory requirements are a welcome protection for gambling customers but they do create a time-consuming administrative headache for firms who are doing their best to comply. We’re looking to lessen the burden on them while also increasing protection for all customers, leading to a more seamless service for both customer and provider.”

av advertising

BetVictor rolls out new brand campaign with biggest AV spend to date

Published

33 minutes ago

April 24, 2026

Wladimir P.

BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.

The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.

BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.

Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.

Richard Walters, Director of Brand and Creative at BetVictor, said:

“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.

When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”

The post BetVictor rolls out new brand campaign with biggest AV spend to date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026

Published

2 hours ago

April 24, 2026

Wladimir P.

qtech-games-wins-leader-in-online-casino-at-sbea+-eventus-awards-2026

QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.

The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.

The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.

QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.

“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”

The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

Evoplay adds 24 slot titles to Oleybet in Brazil deal

Published

2 hours ago

April 24, 2026

Wladimir P.

evoplay-adds-24-slot-titles-to-oleybet-in-brazil-deal

Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.

Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.

The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.

Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.

“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”

Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.

“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”

The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.