Latest News
Betsson Sweden signs up former Swedish professional footballer, Pontus Wernbloom
In its bid to continue creating the best content within the gaming industry in Sweden, Betsson has signed up with the football star Pontus Wernbloom as its new brand ambassador. Wernbloom, who recently ended his career, will be part of Betsson’s continued investment in football and Swedish sports. Betsson already collaborates with Christian “Fimpen” Eklund for hockey and Jonas Björkman for tennis and padel.
Pontus Wernbloom, who chose to end his career at IFK Gothenburg in 2021, also played in Dutch AZ Alkmaar, Russian CSKA Moscow, and PAOK in Greece. Now a new job awaits him as a partner with Betsson, where Pontus will, among other things, be part of the company’s activation around football and several other sport-related initiatives and productions.
“This will be my first real job ever. The dream would be to do the same fun things that Betsson did with Fimpens Resa but for football. But I do not want to reveal exactly what we will be doing together. I am now really excited to start talking football instead of playing,” says Pontus Wernbloom.
“We have, for a long time, been looking for a football player with a big heart and humour. We wanted someone who fits in well with our other ambassadors and is committed to everything we do. Football is undeniably the biggest betting sport and together with Wernbloom we will continue to create the industry’s best content,” says Robin Olenius, PR manager at Betsson.
Betsson Sweden has been at the forefront of creating engaging content productions and started off in 2019 with ‘Fimpen’s Resa’ (Fimpens Journey) which has truly captured the hearts of sport enthusiasts in Sweden. Now in its fourth season this web-series has amassed more than 7 million views on YouTube alone. The new collaboration with former professional footballer Pontus Wernbloom aims to duplicate this success into the world of football and beyond.
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Latest News
Imagine Live and SoftGamings Join Forces
- A true business partner with a shared vision and an opportunity to connect with SoftGaming’s extensive client portfolio and enhance its product offering.
- Partnering with SoftGamings feels like a watershed moment for Imagine Live as we gain the approval of one of the market-leading distributors of quality products.
- This partnership will open new markets for Imagine Live and catalyze us to augment our product offering to serve those markets correctly.
The post Imagine Live and SoftGamings Join Forces appeared first on European Gaming Industry News.
Gaming Awards
ELA Games’ Kraken Bay Shortlisted for “Slot of the Year” at the SBC Game Developer Awards 2024
ELA Games announces that its online slot, Kraken Bay, has been nominated for the prestigious SBC Game Developer Awards 2024 in the Slot of the Year category. This nomination confirms ELA Games’ studio principles of creating games for players by players with high-quality graphics design.
Kraken Bay invites players on an exhilarating journey to a treasure-filled cove, where they encounter a mysterious monster amidst lucky spins, colossal prizes, and an enchanting gaming experience. The Wild symbol coming to the lucky treasure seeker will significantly multiply the winnings on the line. Players can also collect multipliers on the reels in the bonus game with potential winnings of up to 5,000 times the original bet. For those who want to evaluate the design and gameplay of the game, a demo version of Kraken Bay is available on the ELA Games studio website.
Mike Cini, Business Owner of ELA Games, expressed the team’s joy and appreciation upon receiving the nomination, “The nomination for Slot of the Year confirms our dedication to crafting captivating, high-quality games, such as Kraken Bay. We always keep the player in mind when we build games, so this nomination stands as further proof we’re doing our job right. We eagerly anticipate the outcome of the awards ceremony.”
The results will be announced on May 23, 2024, during the Casino Beats Awards ceremony at the Hilton Hotel in Malta. ELA Games remains hopeful for a favorable outcome and extends its gratitude to the judges for acknowledging the studio’s contributions to the industry and players.
The post ELA Games’ Kraken Bay Shortlisted for “Slot of the Year” at the SBC Game Developer Awards 2024 appeared first on European Gaming Industry News.
Latest News
Livespins builds on global reach with BetConstruct deal
Company behind award-winning social live streaming platform inks major distribution deal with leading platform and content provider
Livespins, part of the Evolution Gaming Group, has partnered with BetConstruct in a deal that will see its award-winning social live-streaming product launch to the platform and content provider’s operator partners.
Livespins delivers an electrifying player experience. Not only can players tune in to watch their favourite streamers, celebrities and brand ambassadors fire up the reels on chart-topping slots from top-flight studios, but they can also get directly involved by betting behind the streamer.
If the streamer wins, they win. This ultimately creates a group bet and a shared player experience with fun guaranteed whether the spin wins or not. It also offers unprecedented social interaction – players can chat with the streamer and each other throughout, and also drop reactions, emojis and gifs.
Livespins provides a new way for operators to access online casino content and deliver it to their players, with the platform being crowned winner of the Innovation in Slot Provision Award at the EGR B2B Awards 2023.
It really is a pioneering product, allowing operators to leverage the huge demand for casino and slot streaming in a way that is compliant. Because Livespins sits within the casino lobby, players are offered all of the safe gaming tools required under the operator’s local and international licences.
For BetConstruct, the partnership further strengthens its position as a leading platform and content provider to some of the biggest operators in the business.
Michael Pedersen, Chief Commercial Officer at Livespins, said: “BetConstruct is a major player in the platform and content space, and we are thrilled to be making Livespins available to its operator partners for the first time.
“The demand for slot streaming is at an all-time high already but is only set to rise in the coming months and years. Livespins provides a way for operators in markets across the world to tap into this while being fully compliant with local and international regulations and requirements.
“This is another important deal for us as we continue to build momentum behind the Livespins revolution.”
Ruzanna Elchyan, Head of Gaming at BetConstruct, added: “We go to great lengths to remain at the cutting edge of the industry and this partnership with Livespins allows us to bring a truly pioneering product and player experience to our operator partners.
“Streaming has a place in this industry and its popularity among players will only become stronger. Of course, with Livespins, players not only get to watch the best streamers in the world spin up blockbuster games, they can get directly involved in the action, too.”
The post Livespins builds on global reach with BetConstruct deal appeared first on European Gaming Industry News.
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