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Betsson Sweden signs up former Swedish professional footballer, Pontus Wernbloom
In its bid to continue creating the best content within the gaming industry in Sweden, Betsson has signed up with the football star Pontus Wernbloom as its new brand ambassador. Wernbloom, who recently ended his career, will be part of Betsson’s continued investment in football and Swedish sports. Betsson already collaborates with Christian “Fimpen” Eklund for hockey and Jonas Björkman for tennis and padel.
Pontus Wernbloom, who chose to end his career at IFK Gothenburg in 2021, also played in Dutch AZ Alkmaar, Russian CSKA Moscow, and PAOK in Greece. Now a new job awaits him as a partner with Betsson, where Pontus will, among other things, be part of the company’s activation around football and several other sport-related initiatives and productions.
“This will be my first real job ever. The dream would be to do the same fun things that Betsson did with Fimpens Resa but for football. But I do not want to reveal exactly what we will be doing together. I am now really excited to start talking football instead of playing,” says Pontus Wernbloom.
“We have, for a long time, been looking for a football player with a big heart and humour. We wanted someone who fits in well with our other ambassadors and is committed to everything we do. Football is undeniably the biggest betting sport and together with Wernbloom we will continue to create the industry’s best content,” says Robin Olenius, PR manager at Betsson.
Betsson Sweden has been at the forefront of creating engaging content productions and started off in 2019 with ‘Fimpen’s Resa’ (Fimpens Journey) which has truly captured the hearts of sport enthusiasts in Sweden. Now in its fourth season this web-series has amassed more than 7 million views on YouTube alone. The new collaboration with former professional footballer Pontus Wernbloom aims to duplicate this success into the world of football and beyond.
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BetConstruct
BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026
The deal includes a fee waiver across its core suite plus setup and third-party integration discounts for the first three months.
BetConstruct AI has launched a World Cup 2026-focused commercial offer that waives fees for operators across its sportsbook and other core products for three months.
Under the terms published in the release, the company is offering “Complete fee waiver for the first 3 months across Sportsbook, CreedRoomz, Popok, Pascal, Choice, Virtual Sports, and Poker Network,” alongside a “SETUP DISCOUNT (50%)” for “all global market entry setups.” It is also applying a “3RD PARTY INTEGRATION (51%)” discount to “all 3rd Party Game Providers for the first 3 months.”
BetConstruct AI also included two complimentary add-ons it said would be available at “€0 cost” to partners. “Powerfull (Pre-Tournament)” is scheduled to run “8–10 weeks before kickoff” and is positioned around “weekly turnover challenges,” with prizes including “Free Bets (€1–€1,000) or a World Cup Final ticket,” which the company said are “100% funded by BetConstruct AI.”
The second product, “Bet on League (In-Tournament),” is described as an iFrame-based tournament hub that “requires no UI rebuilds,” with features including “an integrated module resembling a prediction market and personalized bet suggestions driven by AI.”
The company framed the campaign around operators preparing for what it called “the highest-concentration betting opportunity of the next four years,” referring to the 2026 FIFA World Cup.
More data as follows:
- BetConstruct: https://www.betconstruct.com/ Official company site for product and commercial context referenced in the offer.
- FIFA World Cup 2026: https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Authoritative tournament reference to support the timing and context of the World Cup 2026 campaign.
- BetConstruct AI: https://www.betconstruct.com/ Use for verification of the ‘BetConstruct AI’ naming and related product descriptions if published on the company domain.
The post BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Endorphina Limited, a leading provider of certified online slot games, has successfully obtained a Gaming-Related Supplier registration in Ontario, Canada, one of the most regulated iGaming markets globally.
The registration, issued by the Alcohol and Gaming Commission of Ontario (AGCO), authorizes Endorphina to supply its gaming content to licensed operators within the province. This milestone marks an important step in the company’s long-term expansion strategy focused on regulated markets, strengthening its presence in North America and enhancing its global footprint.
“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.
Endorphina continues to invest in the development of proprietary online slot games, delivering innovative content tailored to the evolving requirements of international markets.
With a portfolio of 200+ premium slots, the company has built strong partnerships with 6,000+ operators worldwide. It holds an active presence in over 50 jurisdictions, ensuring compliance in regulated markets across Europe, Latin America, and beyond.
With the Ontario registration, the company is well-positioned to expand partnerships with licensed operators and further solidify its reputation as a trusted B2B supplier in the global iGaming industry.
The post Endorphina Now Licensed B2B Gaming Supplier in Ontario appeared first on Americas iGaming & Sports Betting News.
Organisers say the agenda will cover safer product design, regulation, data ethics and AI, with limited places still available.
The Ethical Gambling Forum will take place on 28/29 April in Leeds, UK, with Flutter hosting the event. Organisers say the annual gathering will bring together regulators, operators, technology suppliers, researchers and advocates to discuss ethical and responsible gambling.
According to the organisers, this year’s programme will focus on responsible product design, player protection, regulatory evolution, data ethics and the use of emerging technologies including AI. The agenda is set to include keynote sessions, panel debates, case studies and roundtable discussions.
“Ethical leadership isn’t optional anymore; it’s the foundation of the industry’s future,” said Adrian Sladdin, Co-Founder of the EGF. “This Forum is where meaningful progress happens.”
The organisers said limited spaces remain and directed interested attendees to the event website for registration and the full programme.
More data as follows:
- Ethical Gambling Forum (EGF) event website: https://www.egf.events Official source for registration and programme details referenced in the release.
- Flutter Entertainment: https://www.flutter.com Host company named in the release; readers may want corporate context.
- UK Gambling Commission: https://www.gamblingcommission.gov.uk Primary UK regulator relevant to discussions of compliance and regulatory evolution.
The post Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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