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Betsson Sweden signs up former Swedish professional footballer, Pontus Wernbloom
In its bid to continue creating the best content within the gaming industry in Sweden, Betsson has signed up with the football star Pontus Wernbloom as its new brand ambassador. Wernbloom, who recently ended his career, will be part of Betsson’s continued investment in football and Swedish sports. Betsson already collaborates with Christian “Fimpen” Eklund for hockey and Jonas Björkman for tennis and padel.
Pontus Wernbloom, who chose to end his career at IFK Gothenburg in 2021, also played in Dutch AZ Alkmaar, Russian CSKA Moscow, and PAOK in Greece. Now a new job awaits him as a partner with Betsson, where Pontus will, among other things, be part of the company’s activation around football and several other sport-related initiatives and productions.
“This will be my first real job ever. The dream would be to do the same fun things that Betsson did with Fimpens Resa but for football. But I do not want to reveal exactly what we will be doing together. I am now really excited to start talking football instead of playing,” says Pontus Wernbloom.
“We have, for a long time, been looking for a football player with a big heart and humour. We wanted someone who fits in well with our other ambassadors and is committed to everything we do. Football is undeniably the biggest betting sport and together with Wernbloom we will continue to create the industry’s best content,” says Robin Olenius, PR manager at Betsson.
Betsson Sweden has been at the forefront of creating engaging content productions and started off in 2019 with ‘Fimpen’s Resa’ (Fimpens Journey) which has truly captured the hearts of sport enthusiasts in Sweden. Now in its fourth season this web-series has amassed more than 7 million views on YouTube alone. The new collaboration with former professional footballer Pontus Wernbloom aims to duplicate this success into the world of football and beyond.
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Carl Gatt Baldacchino Head of Account Management SlotMatrix
SlotMatrix unearths ancient tomes with Shadow Summoner Egypt release
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SlotMatrix, the world’s largest casino content aggregator, invites players to step into the shadowed tombs of ancient Egypt with Shadow Summoner Egypt, an atmospheric slot adventure filled with mystical power and great win potential.
This striking new release is the second title in the Shadow Summoner series, with players tasked with awakening the plagues of Egypt through four magical tomes: the Tome of Locusts, Blood, Sacrifice and Firestorm.
Every tome unleashes a unique feature and transforms the reel in a distinct way, from spreading wilds and explosive symbol upgrades to powerful multipliers that can reach up to 100x. Collecting Golden Scarabs upgrades the tomes into multipliers, adding even greater depth and potential to each spin.
The game’s dual bonus rounds, Sun Free Spins and Moon Free Spins, invite players to gaze into the Eyes of Ra and choose their destiny, with semi-persistent multipliers that can build up to significant wins.
Exclusively available through SlotMatrix, Shadow Summoner Egypt is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Shadow Summoner Egypt builds beautifully on the foundations laid by the previous title in this series.
“We’ve created a world where every spin feels meaningful thanks to the evolving tomes, growing multipliers, and dual bonus paths, making this a premium addition to our exclusive portfolio and a great continuation of a series with huge long-term potential.”
The post SlotMatrix unearths ancient tomes with Shadow Summoner Egypt release appeared first on European Gaming Industry News.
Esqueleto Explosivo Feliz Navidead
Thunderkick swaps maracas for mistletoe in festive franchise addition Esqueleto Explosivo Feliz Navidead
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Independent slots studio Thunderkick has given its popular Day of the Dead series a Christmas makeover in Esqueleto Explosivo Feliz Navidead, fusing the spirit of two holidays in a vibrant festive fiesta.
Following the release of standout seasonal titles such as Hot Turkey and Midas Golden Touch Christmas Edition, the launch of Esqueleto Explosivo Feliz Navidead signifies the supplier’s commitment to creating bespoke, holiday-themed content that drives engagement around global celebrations.
Engineered to feel familiar yet fresh, the skulls are decked with holly and the streets lined with gifts in the 5×5 cluster pays slot, brought to life by the iconic mariachi band, which has replaced Latin American-inspired rancheras for Christmas jingles.
Symbols from winning combinations explode to leave behind wilds or exploding wilds for the following tumble, doubling the Mucho Multiplier up to a maximum of 1,024x. During the bonus round, triggered by three scatters, exploding wilds are collected, with every third awarding three extra spins and removing the lowest base multiplier, unwrapping 7,500x win potential.
Esqueleto Explosivo Feliz Navidead elevates a fan-favourite with festive flair, underscoring Thunderkick’s dedication to meeting its partners’ requests and delivering timely, culturally resonant products.
Mike Collins, Game Product Owner at Thunderkick, said: “Esqueleto Explosivo Feliz Navidead represents another evolution of the game brand, designed specifically for maximum appeal throughout the holidays.
“We strive to support operators with custom-built content, and by blending one of our most successful IPs with Christmas-themed audiovisual elements, we have given the franchise a new lease of life and produced a slot that is sure to stand out this festive season.”
The post Thunderkick swaps maracas for mistletoe in festive franchise addition Esqueleto Explosivo Feliz Navidead appeared first on European Gaming Industry News.
Global Gaming Awards EMEA 2026
PopOK Gaming Shortlisted for Global Gaming Awards EMEA 2026
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PopOK Gaming has been shortlisted for the Global Gaming Awards EMEA 2026 in the following two categories: “Product Launch of the Year” and “Crash Game of the Year.”
This recognition reflects the company’s continuous dedication to excellence and its growing influence within the international gaming landscape. Over the past year, PopOK Gaming has introduced a number of successful new titles and innovative features that have strengthened its position as a trusted and creative force in the industry.
The Global Gaming Awards celebrate companies that have shown strong performance, innovation and impact across the EMEA region over the past year. The shortlist is the result of a thorough selection process that highlights those setting high standards in the field.
Final winners will be chosen by a panel of senior industry executives, with KPMG monitoring the voting process to ensure transparency and fairness. The award ceremony will take place on 19 January 2026, during the opening day of ICE at Fira Barcelona Gran Via.
The post PopOK Gaming Shortlisted for Global Gaming Awards EMEA 2026 appeared first on European Gaming Industry News.
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