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Paddy Power unveils 10ft retirement card to Tiger Roll as bookie reveals he earned punters over £500m

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Irish bookmaker Paddy Power estimates that Cheltenham Festival hero Tiger Roll has earned punters in the region of half a billion pounds over the course of his career.

The mega sum was revealed as the racehorse – owned by Ryanair boss Michael O’Leary – was primed to land one final blow against the bookies in the Glenfarclas Cross Country Chase (4:10pm) at Cheltenham this afternoon, ahead of his anticipated retirement from racing.

To celebrate Tiger Roll being put out to pasture, the cheeky bookie sent a special delivery to Cheltenham Racecourse in the form of a GIANT retirement card, created on behalf of all the happy punters he won money for over the course of his career.

Fans will have the opportunity to say farewell to Tiger Roll by personally signing the enormous card, which stands at 10ft in height and 14ft wide, as they make their way to the track for day two of the action in the heart of the Cotswolds.

Those who can’t be there can contribute their message via Twitter (@paddypower) using the hashtag #FarewellTigerRoll.

Having been purchased as ‘an afterthought’ for £10k by trainer Gordon Elliott, Tiger Roll went on to win the Aintree Grand National twice, earned over £1.4m in prize money over the course of his career, and secured five back-to-back wins at the Cheltenham festival.

He had been due to have a crack at equalling Red Rum’s record hattrick in the English National, but a row with the UK handicapper saw owner O’Leary pull his horse out of contention for what is considered the biggest race in the world, next month.

The upshot means that his swansong will instead occur at The Cheltenham Festival this afternoon, where he bids to equal a record set by wonder mare Quevega, who made it six-in-a-row with Ruby Walsh onboard back in 2014.

Speaking about the prospect of his achievement on Quevega being equalled, record-holding Cheltenham champion jockey and Paddy Power ambassador Ruby Walsh said: “It would be great to see it. He’s a wonderful horse. 

“He’s won two Grand Nationals. He’s won a Triumph Hurdle, a National Hunt Chase and now he’s trying to win his fourth Cross Country Chase. Whatever accolades have been thrown at the horse, you’d have to say his trainer deserves them every bit as much.” 

A new poll commissioned by Paddy Power revealed Tiger Roll was voted Ireland’s No.1 horse when measured against racing greats like Red Rum (17%), Hurricane Fly (14%), Desert Orchid (9%), Arkle and Kauto Star (6%) and Istabraq (5%).

UK racing fans put him in the No. 2 spot with 18% of votes, behind Grand National hattrick winning racehorse, Red Rum (28%).

Paddy Power, spokesman for the Irish betting firm of the same name, said: “He might have cost us dearly over the course of his career, but it was worth every penny to see how this horse captured the hearts and imaginations of racing fans. 

“The famous Cheltenham roar we heard earlier this week will sound like a whimper compared to the cheers we expect to hear when Tiger Roll comes up the famous Cheltenham hill in front.

“But I must confess, while his retirement is a bittersweet day for most, it can’t come quick enough for us bookies. So, we sent him this supersized special delivery in the hope his connections won’t have any second thoughts!” 

Tiger Roll remains the firm favourite to win the Cross Country Chase at odds of 6/4 and punters are so confident the superstar racehorse will pull it off, that Paddy is offering odds of the distance he will win by when it does.

 

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Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026

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Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.

The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.

iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.

The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.

 

David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.

“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.

“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”

The post Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Ariel Reem CEO at Games Valley

Games Valley adds BGaming titles to aggregation platform

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Games Valley has signed a content aggregation partnership with BGaming, adding the studio’s online casino portfolio to the Games Valley platform.

Under the agreement, operators connected to Games Valley will be able to access BGaming titles via a single integration. The content slated for distribution includes slots, crash games, casual games and other online casino titles.

Games Valley and BGaming marked the partnership during NEXT Summit Valletta, where both companies supported the BGaming Charity Gala in aid of DAR Bjorn.

Ariel Reem, CEO at Games Valley, said: “BGaming has built a strong reputation as one of the most creative and dynamic studios, with games that combine strong visual identity, engaging mechanics and genuine player appeal. At Games Valley, our role is to help operators access the content that delivers real value to their players and their business, quickly and efficiently through a single integration. We’re delighted to welcome BGaming to the Games Valley platform, and we’re especially pleased that this partnership has grown from a relationship rooted in shared values.”

Marina Ostrovtsova, CEO at BGaming, added: “Games Valley has established itself as a modern and ambitious aggregation partner, helping operators access high-quality casino content with speed, flexibility and reliability. This partnership allows us to bring BGaming’s portfolio to a wider network of operators through a platform that shares our focus on innovation, strong partnerships and long-term industry growth.”

The post Games Valley adds BGaming titles to aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Arman Movsesyan

Kerma Games Announces New Partnership with Dustbit

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Kerma Games, a premium casino game provider, has announced a new partnership with Dustbit, marking its official expansion into the crypto casino space.

Through the collaboration, Dustbit will become the first crypto casino to feature the Kerma Games portfolio during an initial rollout period, giving its players early access to a selection of the studio’s premium content, including the newly released Snoop Olympus.

Inspired by the world of Snoop Dogg, Snoop Olympus combines iconic mythology with unmistakable West Coast style, showcasing Kerma Games’ vision of creating casino experiences that blend entertainment, cultural relevance and engaging gameplay.

The partnership represents another milestone in Kerma Games’ international growth strategy as the company continues to expand the reach of its portfolio across new markets and distribution channels.

Simone Bacchin, Sales Manager at Kerma Games, said: “We’re excited to partner with Dustbit as we bring Kerma Games into the crypto casino space. This collaboration allows a new audience to discover our entertainment-driven approach to game development, with standout titles like Snoop Olympus leading the way. We believe players are looking for experiences that feel memorable and culturally relevant, and that’s exactly what we aim to deliver.”

Arman Movsesyan, Casino Product Manager at Dustbit, said: “We are excited to welcome Kerma Games to Dustbit and to become the first crypto casino operator to offer their portfolio to our players. At Dustbit, we continuously seek innovative and engaging content that differentiates us from the competition, and Kerma Games perfectly aligns with that vision.

“Their unique approach to game development, combined with celebrity-driven entertainment and strong player engagement mechanics, brings a fresh experience to our community. We believe this partnership will not only enhance our gaming portfolio but also strengthen Dustbit’s position as a leading destination for crypto casino entertainment.

“We look forward to working closely with the Kerma Games team and delivering exciting new experiences to our players over the coming months.”

Beyond Snoop Olympus, Dustbit players will gain access to a growing portfolio of slots, crash games and table games developed with a focus on engagement, retention and premium production values. Kerma Games continues to differentiate itself through a combination of original content and globally recognised celebrity collaborations featuring names such as Snoop Dogg, Lil Baby and Sexyy Red.

The partnership also reinforces Kerma Games’ broader mission to redefine casino entertainment by creating games that capture attention long before the first spin and remain memorable long after the session ends.

As the company continues its global expansion, additional launches, partnerships and new celebrity-powered experiences are already in the pipeline.

The post Kerma Games Announces New Partnership with Dustbit appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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