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Paddy Power unveils 10ft retirement card to Tiger Roll as bookie reveals he earned punters over £500m

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Irish bookmaker Paddy Power estimates that Cheltenham Festival hero Tiger Roll has earned punters in the region of half a billion pounds over the course of his career.

The mega sum was revealed as the racehorse – owned by Ryanair boss Michael O’Leary – was primed to land one final blow against the bookies in the Glenfarclas Cross Country Chase (4:10pm) at Cheltenham this afternoon, ahead of his anticipated retirement from racing.

To celebrate Tiger Roll being put out to pasture, the cheeky bookie sent a special delivery to Cheltenham Racecourse in the form of a GIANT retirement card, created on behalf of all the happy punters he won money for over the course of his career.

Fans will have the opportunity to say farewell to Tiger Roll by personally signing the enormous card, which stands at 10ft in height and 14ft wide, as they make their way to the track for day two of the action in the heart of the Cotswolds.

Those who can’t be there can contribute their message via Twitter (@paddypower) using the hashtag #FarewellTigerRoll.

Having been purchased as ‘an afterthought’ for £10k by trainer Gordon Elliott, Tiger Roll went on to win the Aintree Grand National twice, earned over £1.4m in prize money over the course of his career, and secured five back-to-back wins at the Cheltenham festival.

He had been due to have a crack at equalling Red Rum’s record hattrick in the English National, but a row with the UK handicapper saw owner O’Leary pull his horse out of contention for what is considered the biggest race in the world, next month.

The upshot means that his swansong will instead occur at The Cheltenham Festival this afternoon, where he bids to equal a record set by wonder mare Quevega, who made it six-in-a-row with Ruby Walsh onboard back in 2014.

Speaking about the prospect of his achievement on Quevega being equalled, record-holding Cheltenham champion jockey and Paddy Power ambassador Ruby Walsh said: “It would be great to see it. He’s a wonderful horse. 

“He’s won two Grand Nationals. He’s won a Triumph Hurdle, a National Hunt Chase and now he’s trying to win his fourth Cross Country Chase. Whatever accolades have been thrown at the horse, you’d have to say his trainer deserves them every bit as much.” 

A new poll commissioned by Paddy Power revealed Tiger Roll was voted Ireland’s No.1 horse when measured against racing greats like Red Rum (17%), Hurricane Fly (14%), Desert Orchid (9%), Arkle and Kauto Star (6%) and Istabraq (5%).

UK racing fans put him in the No. 2 spot with 18% of votes, behind Grand National hattrick winning racehorse, Red Rum (28%).

Paddy Power, spokesman for the Irish betting firm of the same name, said: “He might have cost us dearly over the course of his career, but it was worth every penny to see how this horse captured the hearts and imaginations of racing fans. 

“The famous Cheltenham roar we heard earlier this week will sound like a whimper compared to the cheers we expect to hear when Tiger Roll comes up the famous Cheltenham hill in front.

“But I must confess, while his retirement is a bittersweet day for most, it can’t come quick enough for us bookies. So, we sent him this supersized special delivery in the hope his connections won’t have any second thoughts!” 

Tiger Roll remains the firm favourite to win the Cross Country Chase at odds of 6/4 and punters are so confident the superstar racehorse will pull it off, that Paddy is offering odds of the distance he will win by when it does.

 

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Contributors Program

Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice

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The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.

Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.

The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.

Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.

Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.

Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”

The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

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St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

St8 continues partnership with TonyBet with an expansion into Alberta

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Casino game aggregation platform and full-service technology provider St8 has extended its ongoing partnership with TonyBet into Alberta, furthering both companies’ expansion into Canada.
As part of the extended agreement, Tonybet will benefit from St8’s next-generation platform via a single API integration, unlocking seamless access to a wide portfolio of games from the industry’s leading providers and enhancing its casino offering for players in Alberta.
The move is the latest in St8’s successful relationship with TonyBet, having previously launched in Ontario earlier this year in a bid to continually grow in regulated markets worldwide.
This expansion was made possible thanks to St8’s newly acquired registration to operate in Alberta as an iGaming Services Supplier, enabling St8 to provide its next-generation game aggregation services to licensed operators in the region, giving partners access to more than 200 premium game providers through a single API integration.
Featuring over 3,000 games from more than 60 providers, TonyBet, meanwhile, has gone from strength to strength in its 17-year history, establishing itself as one of the industry’s leading game studios by delivering engaging titles that combine player appeal with premium gameplay.
Holding licenses in 10 different jurisdictions including Spain, the Netherlands, the UK, Ireland and Estonia, among others, Tonybet’s partnership with St8 has seen them now launch in two separate territories in Canada, with both companies working collaboratively to explore the opportunities available in exciting new markets. This latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry, and deliver engaging gaming experiences across multiple regulated jurisdictions.
Speaking on the expansion, David Fall, Business Development Manager at St8, said: “Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”
Kiryl Liudvikevich, Head of Product at TonyBet, had this to say: “We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.

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