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Paddy Power unveils 10ft retirement card to Tiger Roll as bookie reveals he earned punters over £500m
Irish bookmaker Paddy Power estimates that Cheltenham Festival hero Tiger Roll has earned punters in the region of half a billion pounds over the course of his career.
The mega sum was revealed as the racehorse – owned by Ryanair boss Michael O’Leary – was primed to land one final blow against the bookies in the Glenfarclas Cross Country Chase (4:10pm) at Cheltenham this afternoon, ahead of his anticipated retirement from racing.
To celebrate Tiger Roll being put out to pasture, the cheeky bookie sent a special delivery to Cheltenham Racecourse in the form of a GIANT retirement card, created on behalf of all the happy punters he won money for over the course of his career.
Fans will have the opportunity to say farewell to Tiger Roll by personally signing the enormous card, which stands at 10ft in height and 14ft wide, as they make their way to the track for day two of the action in the heart of the Cotswolds.
Those who can’t be there can contribute their message via Twitter (@paddypower) using the hashtag #FarewellTigerRoll.
Having been purchased as ‘an afterthought’ for £10k by trainer Gordon Elliott, Tiger Roll went on to win the Aintree Grand National twice, earned over £1.4m in prize money over the course of his career, and secured five back-to-back wins at the Cheltenham festival.
He had been due to have a crack at equalling Red Rum’s record hattrick in the English National, but a row with the UK handicapper saw owner O’Leary pull his horse out of contention for what is considered the biggest race in the world, next month.
The upshot means that his swansong will instead occur at The Cheltenham Festival this afternoon, where he bids to equal a record set by wonder mare Quevega, who made it six-in-a-row with Ruby Walsh onboard back in 2014.
Speaking about the prospect of his achievement on Quevega being equalled, record-holding Cheltenham champion jockey and Paddy Power ambassador Ruby Walsh said: “It would be great to see it. He’s a wonderful horse.
“He’s won two Grand Nationals. He’s won a Triumph Hurdle, a National Hunt Chase and now he’s trying to win his fourth Cross Country Chase. Whatever accolades have been thrown at the horse, you’d have to say his trainer deserves them every bit as much.”
A new poll commissioned by Paddy Power revealed Tiger Roll was voted Ireland’s No.1 horse when measured against racing greats like Red Rum (17%), Hurricane Fly (14%), Desert Orchid (9%), Arkle and Kauto Star (6%) and Istabraq (5%).
UK racing fans put him in the No. 2 spot with 18% of votes, behind Grand National hattrick winning racehorse, Red Rum (28%).
Paddy Power, spokesman for the Irish betting firm of the same name, said: “He might have cost us dearly over the course of his career, but it was worth every penny to see how this horse captured the hearts and imaginations of racing fans.
“The famous Cheltenham roar we heard earlier this week will sound like a whimper compared to the cheers we expect to hear when Tiger Roll comes up the famous Cheltenham hill in front.
“But I must confess, while his retirement is a bittersweet day for most, it can’t come quick enough for us bookies. So, we sent him this supersized special delivery in the hope his connections won’t have any second thoughts!”
Tiger Roll remains the firm favourite to win the Cross Country Chase at odds of 6/4 and punters are so confident the superstar racehorse will pull it off, that Paddy is offering odds of the distance he will win by when it does.
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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