Latest News

Paddy Power unveils 10ft retirement card to Tiger Roll as bookie reveals he earned punters over £500m

Published

4 years ago

March 16, 2022

Reading Time: 3 minutes

Irish bookmaker Paddy Power estimates that Cheltenham Festival hero Tiger Roll has earned punters in the region of half a billion pounds over the course of his career.

The mega sum was revealed as the racehorse – owned by Ryanair boss Michael O’Leary – was primed to land one final blow against the bookies in the Glenfarclas Cross Country Chase (4:10pm) at Cheltenham this afternoon, ahead of his anticipated retirement from racing.

To celebrate Tiger Roll being put out to pasture, the cheeky bookie sent a special delivery to Cheltenham Racecourse in the form of a GIANT retirement card, created on behalf of all the happy punters he won money for over the course of his career.

Fans will have the opportunity to say farewell to Tiger Roll by personally signing the enormous card, which stands at 10ft in height and 14ft wide, as they make their way to the track for day two of the action in the heart of the Cotswolds.

Those who can’t be there can contribute their message via Twitter (@paddypower) using the hashtag #FarewellTigerRoll.

Having been purchased as ‘an afterthought’ for £10k by trainer Gordon Elliott, Tiger Roll went on to win the Aintree Grand National twice, earned over £1.4m in prize money over the course of his career, and secured five back-to-back wins at the Cheltenham festival.

He had been due to have a crack at equalling Red Rum’s record hattrick in the English National, but a row with the UK handicapper saw owner O’Leary pull his horse out of contention for what is considered the biggest race in the world, next month.

The upshot means that his swansong will instead occur at The Cheltenham Festival this afternoon, where he bids to equal a record set by wonder mare Quevega, who made it six-in-a-row with Ruby Walsh onboard back in 2014.

Speaking about the prospect of his achievement on Quevega being equalled, record-holding Cheltenham champion jockey and Paddy Power ambassador Ruby Walsh said: “It would be great to see it. He’s a wonderful horse.

“He’s won two Grand Nationals. He’s won a Triumph Hurdle, a National Hunt Chase and now he’s trying to win his fourth Cross Country Chase. Whatever accolades have been thrown at the horse, you’d have to say his trainer deserves them every bit as much.”

A new poll commissioned by Paddy Power revealed Tiger Roll was voted Ireland’s No.1 horse when measured against racing greats like Red Rum (17%), Hurricane Fly (14%), Desert Orchid (9%), Arkle and Kauto Star (6%) and Istabraq (5%).

UK racing fans put him in the No. 2 spot with 18% of votes, behind Grand National hattrick winning racehorse, Red Rum (28%).

Paddy Power, spokesman for the Irish betting firm of the same name, said: “He might have cost us dearly over the course of his career, but it was worth every penny to see how this horse captured the hearts and imaginations of racing fans.

“The famous Cheltenham roar we heard earlier this week will sound like a whimper compared to the cheers we expect to hear when Tiger Roll comes up the famous Cheltenham hill in front.

“But I must confess, while his retirement is a bittersweet day for most, it can’t come quick enough for us bookies. So, we sent him this supersized special delivery in the hope his connections won’t have any second thoughts!”

Tiger Roll remains the firm favourite to win the Cross Country Chase at odds of 6/4 and punters are so confident the superstar racehorse will pull it off, that Paddy is offering odds of the distance he will win by when it does.

AB Trav och Galopp

Richard Woodbridge Elected to ATG Board of Directors

Published

23 minutes ago

May 11, 2026

Wladimir P.

richard-woodbridge-elected-to-atg-board-of-directors

At the Annual General Meeting of AB Trav och Galopp (ATG) on Thursday, May 7, 2026, Richard Woodbridge, CEO of Scandinavian Heritage AB, was elected as a new independent member of ATG’s board. He succeeds Mårten Forste, who left the board at the end of 2025.

“We welcome Richard to ATG’s board. His solid experience from the gaming market will add significant value to the board’s work,” said Peter Norman, chairman of ATG.

“I am pleased and grateful for the trust in me to take a seat on ATG’s board. ATG is a very strong company and brand with an important role in both gaming and horse racing, and I look forward to future collaboration with the rest of the board,” said Richard Woodbridge.

The Nomination Committee’s proposal for re-election of other board members was approved by the meeting.

ATG’s board thus consists of:

• Peter Norman (Chairman, independent)

• Boris Lennerhov (Vice Chairman, trotting representative)

• Katarina G. Bonde (Board member, independent)

• Marie Osberg (Board member, independent)

• Richard Woodbridge (Board member, independent)

• Marie Thelander Dellhag (Board member, trotting representative)

• Anders Lilius (Board member, galloping representative)

Employee representatives on the board:

• Björn Haglund (Board member, employee representative)

• Camilla Hasselström (Board member, employee representative)

• Alternates: Gustav Enström and Leo Wilson, both employee representatives.

The post Richard Woodbridge Elected to ATG Board of Directors appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

affiliate marketing

ReferOn completes management buyout as Alex Bukin becomes CEO

Published

23 minutes ago

May 11, 2026

Wladimir P.

referon-completes-management-buyout-as-alex-bukin-becomes-ceo

ReferOn has completed a management buyout, with former General Manager Alex Bukin acquiring the iGaming affiliate management platform and taking over as Chief Executive Officer.

Bukin said the deal is intended to support longer-term product and market plans: “This is an important moment for ReferOn and the beginning of a new chapter for the business. The management buyout provides us with the long-term focus required to continually advance the platform. We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”

ReferOn reported that in its first 12 months post-launch it recorded 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers. The company also said it was named “Best Affiliate Platform” in 2025 and 2026 by industry stakeholders.

The company said the ownership change will not affect day-to-day operations and that existing support and partnerships will continue. It also pointed to recent product updates including Refie, described as a built-in interface layer, alongside features such as dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and mobile optimization.

As part of the transition, ReferOn said its leadership team remains in place, with Vlad Bondarenko moving from Head of Product to Chief Product Officer and David Harris moving from Operations Lead to Chief Operations Officer.

The post ReferOn completes management buyout as Alex Bukin becomes CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

ELA Games

ELA Games’ Joker Winpot shortlisted for Game of the Year at SBC Awards Americas

Published

23 minutes ago

May 11, 2026

Wladimir P.

ela-games’-joker-winpot-shortlisted-for-game-of-the-year-at-sbc-awards-americas

ELA Games said its slot title Joker Winpot has been shortlisted for “Game of the Year” at the 2026 SBC Awards Americas, with winners set to be revealed on June 10, 2026 in Fort Lauderdale, Florida.

The company described Joker Winpot as a consistent performer in its portfolio, combining a dark, character-driven theme with a 1×1 grid format.

ELA Games said the title’s core differentiator is its proprietary Winpot mechanic, a progression-based feature built around player choice. As rewards build inside the Winpot, players can either cash out or keep spinning in pursuit of higher payouts.

The 2026 SBC Awards Americas ceremony will take place at the Broward County Convention Center. Organizers expect around 600 industry professionals, with the awards running alongside SBC Summit Americas from June 9–11.

The post ELA Games’ Joker Winpot shortlisted for Game of the Year at SBC Awards Americas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.