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Inside The Pocket launches WonderWins brand in India, as the exclusive Daily Fantasy partner of ESPNcricinfo

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Inside The Pocket (ITP), the leading free-to-play (F2P) aggregation platform, has teamed up with the premier digital cricket platform ESPNcricinfo for an exclusive Free Daily Fantasy offering for users via its new WonderWins brand.

WonderWins is primed to debut ahead of this season’s IPL 2022, which begins on 26 March. This milestone collaboration between the two brands offers cricket fans a compelling and unique opportunity to engage with fantasy gaming as well as accessing match coverage, news, information, and analysis, and being part of the large community of cricket fans in India and the subcontinent to have this complete and well-rounded experience.

ESPNcricinfo is ESPN’s dedicated cricket site and app and the world’s largest source of cricketing information, match coverage, news and analysis. It is the go-to digital destination for international news, live scores, statistics and analysis for cricket fans worldwide and a pioneer in the digital sports media with a 29-year-old rich legacy.

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By becoming the exclusive Daily Fantasy provider for ESPNcricinfo in India and the subcontinent, WonderWins brand will be able to connect with over 85 million discerning cricket fans on the ESPNcricinfo platform and further drive conversations with over 15 million highly engaged fans across its social media channels. WonderWins brand is live on android, iOS, and as a web-based platform.

Through this breakthrough agreement, WonderWins will be able to engage with fans through exciting fantasy gameplay, intelligent statistics, data analysis and customized content, offering fantasy gamers a robust experience and allowing them to understand the finer nuances of game-play to further drive significant marketing and enterprise value as WonderWins’ DFS and hyper-casual games evolve in the months and years to come.

ESPNcricinfo has already begun cascading bespoke content and communication, allowing players to discover the WonderWins platform and understanding of the product via intuitive light-touch education, and gameplay. In that sense, WonderWins can claim to have an unparalleled product portfolio that offers unrivaled opportunities to drive content and create lasting fan engagement levels.

Hussain Naqi, Founder of both WonderWins and Inside The Pocket, said: “We’re understandably delighted to have become ESPNcricinfo’s exclusive Daily Fantasy partner in India and subcontinent. It’s a genuine honor to have been chosen to roll out fantasy games for such a trusted and revered international partner, whose very name brings instant authenticity and credibility with the end user. The WonderWins app is ready to play!

“ESPN have been a brilliant and agile collaborator, organically wrapping WonderWins around their fantasy programming – from new article links to bespoke video programming and other product levers as we look forward to the much-anticipated IPL 2022 season ahead. It’s an exciting time and I’m thrilled to be over in India myself to witness the roll-out first hand.

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“Our underlying platform is uniquely well-positioned to leverage this opportunity because we can diversify content, leverage consumer data and partition it for partners as the market’s shifting sands coalesce. Our multiple data partnerships deliver us unique consumer insights that will allow us to hyper-segment our audience communication over time, including for other sporting events like the World Cup 2022 football.”

Ramesh Kumar, VP & Head of ESPN Digital Media India, stated: “This is an exciting announcement, as now with this collaboration with WonderWins, ESPNcricinfo fans in India and the subcontinent region will be able to play and enjoy free fantasy on our platform, building a deeper engagement on ESPNcricinfo not just with the game-play but also with the enormous content that we will power to help users play intelligently. The timing is perfect with the exciting new season coming up and we are delighted to offer our new age cricket fans the right mix of information and entertainment for them to follow their favorite sport and teams. Consequently, we are now able to wrap an array of complementary programming and editorial content in the fantasy space around WonderWins, significantly boosting fan engagement around the game, as the new IPL season comes into sharp focus.

“It’s been fantastic to work with such like-minded, fan-first partners. The ESPNcricinfo and WonderWins Team have collaborated closely at every stage of the development and deployment process, making the integration as rapid and seamless as possible.”

With the broader F2P framework, Inside The Pocket intends to target both mature and emerging markets over the long-term, as the company bids to expand its progressive footprint into untapped territories. There, its proven international scope and flair for localization, promises to drive diversified fan engagement around targeted free-to-play sports games. Inside The Pocket’s open-aggregation approach offers the broadest and best-curated collection of games available from developers around the world, utilizing a single platform integration as a gateway to virtually unlimited content.

As the leading free-to-play aggregation platform for the gaming industry, Inside The Pocket is dedicated to being a top-of-the-funnel customer acquisition tool driving engagement through a range of content and games whose formats responsibly acquire and retain customers at low cost but also remain fully compliant as regulation continues to coalesce across regions from the U.S. to Asia, Africa and LATAM. Its agnostic platform offers a strategic solution which works territory-by-territory, educating uninitiated audiences with fully-integrated games.

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Think Tank Advocata Questions Independence and Integrity of Proposed Gaming Regulator in Sri Lanka

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Sri Lankan policy think tank has questioned the independence and integrity of the country’s proposed new regulatory body as the government rushes to put the agency in place ahead of next month’s launch of Melco Resorts & Entertainment’s City of Dreams Sri Lanka.

Sudaraka Ariyaratne, Research Consultant at Advocata Institute, said to media that while establishing a regulator was vital to the industry’s long-term future, the planned Gambling Regulatory Authority appears to lack the independence needed to provide proper oversight.

Ariyaratne said: “If you look at the theory of regulation, it is very clear that the regulator has to be an independent body which gives credibility. That is not the case with this Gambling Authority Bill.

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“I think the government is trying to push this bill through in a rush because Melco is coming next month. We think Melco would’ve wanted a regulator in place. When it comes to these big names in the gaming industry, the integrity of the market is a big consideration, given the image of the industry, as a whole. They need to sustain a good reputation so that they can attract good customers to whom integrity is important.”

Ariyaratne, who stressed that his think tank supports the idea of a legal, regulated gambling industry, added that the Gambling Regulatory Authority in its current form risks being a proxy for the nation’s Finance Minister.

“Even if it’s not a proper regulator, as long as it gives the perception of integrity, that’s what [operators] are looking for, to engender market confidence,” he said.

“The danger with this bill is that it won’t even give a perception of integrity, if the Minister of Finance can basically do whatever he or she wants.”

Ariyaratne added that Sri Lanka would be better served to withdraw its current bill and resubmit a more comprehensive version.

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METABORA Partners with LINE NEXT

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METABORA, a global casual game developer and blockchain project operator, has announced a strategic partnership with LINE NEXT Inc. Through this partnership, METABORA will distribute Web3 games via the LINE Messenger–based Dapp Portal, expanding its reach in the Web3 gaming space.

The Dapp Portal is a platform built on the KAIA ecosystem that offers Mini Dapps (decentralised applications) directly within the LINE Messenger app. Users can enjoy a variety of Mini Dapps—ranging from games to social features—without needing to install separate applications. Since its launch in January this year, the platform has garnered significant attention, surpassing 100 million cumulative users.

Through this new partnership, METABORA and LINE NEXT will work closely to accelerate the growth of the Mini Dapp’s gaming ecosystem. Leveraging its network of development partners and global experience in game development and publishing, METABORA will supply Web3 games to the Dapp Portal. LINE NEXT will expand accessibility to Web3 games and support marketing of these games through its platform.

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As part of the collaboration, METABORA will also expand the utility of its BORA token within the LINE Messenger–based Mini Dapp ecosystem. The company plans to implement a payment infrastructure that enables users to purchase in-game items currently planned for upcoming titles to be released under the BORA brand. Additionally, METABORA will apply Gas Abstraction technology, allowing users to make in-app purchases with BORA without needing KAIA tokens to cover gas fees. This feature is expected to be fully implemented in the second half of the year.

By expanding the utility of the BORA token, METABORA aims to elevate its value beyond the confines of the BORA Chain, laying the groundwork for broader integration across the Web3 ecosystem.

In addition, METABORA and LINE NEXT plan to continue their collaboration by researching and developing infrastructure to support the use of stable coins such as USDT, further enhancing the Web3 gaming experience within the LINE ecosystem centered on the Dapp Portal.

Lim Youngjun, Co-CEO of METABORA, said: “We’re pleased to partner with LINE NEXT, a company making remarkable strides in the global Web3 gaming market with its vast user base. Through our strong network of development partners, we will carefully select and bring high-quality games to the Dapp Portal, working together to create a leading example of Web3 gaming reaching a mainstream audience.”

Kim Woosuk, CSO at LINE NEXT, said: “Through this partnership with METABORA, we look forward to creating a major success case for Mini Dapp. Moving forward, we will continue working closely together across multiple fronts, including enabling USDT stablecoin support to improve game onboarding and the overall user payment environment.”

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MelBet Announces Monami Ghosh as its New Brand Ambassador

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The leading iGaming company, MelBet, has announced Monami Ghosh as its new brand ambassador. With over a decade of captivating performances across films, series and television, Monami now brings her star power to MelBet, ready to entertain and engage players like never before. The collaboration between MelBet and her is a perfect match, combining MelBet’s dynamic igaming platform with Monami’s charisma, talent and star appeal.

MelBet is delighted to have Monami Ghosh in the team and is confident that together they will create a unique experience to please all of the players with unforgettable emotions. Her energy and talent turn every event into a truly spectacular show.

Monami will become the main character of the revolutionary MelBet Night Show. A project that promises to revolutionise the idea of entertainment. Something truly unique and exciting – an experience unlike anything the public has seen before. The players can follow MelBet’s updates on social networks to know about the premieres of the show.

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MelBet and Monami are ready to turn players’ everyday routines into a bright adventure filled with passion, excitement, inspiration and unexpected discoveries and pleasant bonuses.

The post MelBet Announces Monami Ghosh as its New Brand Ambassador appeared first on European Gaming Industry News.

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