Argentina
Greentube strengthens partnership with Betsson to debut in Argentina
Greentube, the NOVOMATIC Interactive division, has taken its content live with Betsson in Argentina, further strengthening the successful partnership with the leading operator.
The launch marks Greentube’s debut in the regulated region of Buenos Aires City with a selection of the supplier’s best performing titles now available to Betsson’s customers in the area, including Lucky Lady’s Charm, Book of Ra. Content from Greentube’s bingo offering has also gone live, with the vertical being extremely popular with local players.
Greentube and Betsson are long-standing partners across numerous markets, and the recent expansion will see the relationship further strengthened.
The launch with Betsson in Argentina follows a period of strong global growth for Greentube with the supplier entering several new markets in 2021 across Europe, North America, Africa and LatAm. The supplier’s content has been performing strongly in LatAm regions including Paraguay and Colombia where, as in Argentina, players are familiar with Greentube’s titles from land-based casino venues.
Lisa Sandner, Sales & Key Account Manager for Argentina at Greentube, said: “It is very exciting for us to introduce our content in Argentina and we are thrilled to make our market debut together with our trusted partner Betsson. Going live in Buenos Aires is an important part of expanding our presence in LatAm where we have already gained a lot of traction and the local audience has embraced our content. We can’t wait to see how our popular titles are received by local online players in the region.”
Laura Peretta, Supplier Relations Manager at Betsson, said: “From our existing partnership we know that our customers enjoy playing Greentube’s premium content and we are very happy to be the first operator to launch their games in Argentina. This is a very exciting region for iGaming and we are dedicated to offering players the best experience. With Greentube’s content we significantly increase our offering in the country.”
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Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
BETER, an award-winning provider of fast betting content and data for esports and sports, has bolstered its presence in Latin America after being registered as a service provider in Argentina.
The registration, enabling BETER to supply its 24/7 live streaming, data, and odds to all licensed local operators, was provided by the Lotería de la Ciudad de Buenos Aires, the gambling regulatory body in the City of Buenos Aires.
BETER has quickly established itself as a must-have provider for operators across the region with those active in Argentina now able to offer its esports and sports offerings to their players.
This includes BETER’s proprietary ESportsBattle tournaments, Setka Cup table tennis series, and BSKT Cup basketball league. In total, bettors can wager on more than 46,000 of BETER`s fast-paced esports and sports events each month. All matches are provided with 24/7 live streaming, real-time data, and odds, with an average operator margin of 7.5%+.
Operators in Argentina will also be able to use BETER’s Esports Odds feed which offers market-leading odds across 450+ tournaments globally with 40,000+ live and pre-match events per year. Odds are calculated using official data and compiled by in-house expert traders for popular disciplines like CS2, Dota 2, LoL, Valorant, and many more.
Gal Ehrlich, CEO of BETER, said: “We have identified Latin America as one of the key markets for us and we are working hard to meet all demands of regulators in the jurisdictions where we want to offer our products to operators.
“This is a region that continues to evolve – both in terms of player preferences and also the regulatory and legal landscape – and all companies must embrace this and adapt to provide the experiences players are seeking while complying with the rules in place.
“In the City of Buenos Aires and beyond, the demand for fast betting content and experiences for both esports and sports is at an all-time high, and with our suite of products, operators can meet this demand with thrilling content that provides round-the-clock action and betting opportunities.”
Valeria Tarchynska, BETER’s Chief Legal Officer, added: “Our team has plenty of experience in applying for and securing approvals in regulated markets such as Latin America and others. This time, we had the support of the local law firm MF Estudio-Abogados whose guidance was invaluable.
“Receiving registration from Lotería de la Ciudad de Buenos Aires is an important step for BETER as we keep expanding our reach across Latin America and further establish ourselves as the leading and official provider of fast betting content, data and odds.”
Belatra Games, the specialist online slots developer, has amplified its strong position within Argentina by signing a new content agreement with City Center Online.
City Center Online is a leading online casino that has been entertaining Argentinian players for more than 10 years. Belatra’s extensive slots portfolio is now seamlessly available within City Center Online’s casino lobby. Players on City Center Online can now benefit from the slots studio’s flagship titles, which include Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and newly released caper Tony Gambler.
Belatra LatAm Account Manager, Marcos Isla Casares, commented: “The partnership with City Center allows us to grow in the Argentine market alongside one of the largest operators in the country. With a dynamic strategy we’ve positioned our games effectively, creating tournaments and other promotions that benefit local players. City Center has been a joy to work with and I’m assured our partnership will be long and successful.”
City Center Online spokesperson added: “Belatra’s expertise in creating entertaining and deeply engaging hits cannot be underestimated and we’re thrilled to add these to our casino. We’re passionate about bringing the best gaming experiences to our players in Argentina.”
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