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Global Recreation Market (2022 to 2031) – Featuring Maruhan, Flutter Entertainment and Tabcorp Holdings Among Others
The “Recreation Global Market Report 2022, By Type, Age Group, Revenue Source” report has been added to ResearchAndMarkets’ offering.
This report provides strategists, marketers and senior management with the critical information they need to assess the global recreation market as it emerges from the Covid 19 shut down.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
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- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
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- Benchmark performance against key competitors.
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Description:
Where is the largest and fastest growing market for the recreation? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Recreation market global report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider recreation market, and compares it with other markets.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the Covid 19 virus and forecasting its recovery.
- Market segmentations break down market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of Covid 19 for all regions, key developed countries and major emerging markets.
- Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
- The recreation market section of the report gives context. It compares the recreation market with other segments of the recreation market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, recreation indicators comparison.
Major companies in the recreation market include China Sports Lottery, China Welfare Lottery, The Walt Disney Company, Sociedad Estatal Loterias y Apuestas del Estado S.A., Maruhan, Flutter Entertainment plc., The Hong Kong Jockey Club, Tabcorp Holdings Ltd., CJ Corp. and Oriental Land Company Ltd.
The global recreation market is expected to grow from $960.66 billion in 2021 to $1485.79 billion in 2022 at a compound annual growth rate (CAGR) of 54.7%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $2557.38 billion in 2026 at a CAGR of 14.5%.
The recreation market consists of sales of the use of recreational facilities, and recreational services and related goods by entities (organizations, sole traders and partnerships) that provide recreational services. Recreational activities include taking part in sporting activities and visiting museums, historical sites, zoos and parks and also witnessing spectator sports and events. Gambling except casino hotels can also be considered to be part of recreation market.
The main types of recreation are amusements, arts and sports. Sports services provide live sporting events before a paying audience or entities that operate golf courses and country clubs, skiing facilities, marinas, fitness and recreational sports centers, and bowling centers. The different age groups include aged 35 and younger, aged 35-54, aged 55 and older and involves various revenue sources such as media rights, merchandising, tickets and sponsorship.
Asia Pacific was the largest region in the recreation market in 2021. Eastern Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the recreation market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The recreation market growth is aided by stable economic growth forecasted in many developed and developing countries. The International Monetary Fund (IMF) stated that the global GDP growth was 3.2% in 2019 and 3.5% in 2020. Recovering commodity prices further expected to aid the market growth. Developed economies are also expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. For instance, India’s GDP grew by 7.2%, whereas China registered GDP growth of 6.0% in 2020. Stable economic growth is expected to in end user markets, thereby driving the market during forecast period. This continued economic growth is expected to increase investments in the end user markets and be a driver of the recreation market as greater affluence allows consumers to visit recreation centers.
Amusement parks are increasingly using virtual and augmented reality technology to provide an immersive experience to customers. Virtual reality is a 3D, computer generated environment which can interact with a person, whereas augmented reality turns an environment into a digital interface by placing virtual objects in the real world. Amusement parks are implementing this technology in rides and theater-based attractions. For instance, Plopsaland De Panne in De Panne, Belgium has a new virtual reality wooden roller coaster called Heidi The Ride, which can reach speeds of more than 43 mph. Amusement park SeaWorld has started operating a new Kraken Virtual Reality Roller Coaster in Orlando. The Weave Breaker coaster brings the reality of jet skiing in an amusement park. Universal Studios have The Walking Dead mazes with augmented reality elements.
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AI
Confronting the age of AI-driven fraud
Gerardo Prieto, Chief Information Security Officer at The Mill Adventure, explores how the rise of generative AI is forcing a total paradigm shift in iGaming security and player verification.
Online gambling’s traditional identity stand-off has reached a breaking point. For years, operators walked a tightrope, balancing rigid AML/KYC regulations against the player’s desire for frictionless onboarding. But as we move through 2026, the ground has shifted substantially. The modern fraudster is no longer a manual actor relying on basic tools like Photoshop, but a 24/7 automated threat, utilising adaptive AI to evolve faster than most development sprint cycles.
For operators, the cost of losing this arms race is staggering. Identity fraud and money laundering have converged as the predominant risks, with 64.8% of businesses citing them as their primary threats. However, the real wake-up call is the point of entry. Recent market analysis reveals that the financial threshold is now the most vulnerable vector, with 41.9% of fraud attempts occurring specifically during the deposit stage. This is now the absolute frontline of defence.
The death of seeing-is-believing
We have moved well beyond the era of scripted attacks. The new frontline is defined by AI-driven abuse, where generative models create synthetic identities and high-fidelity deepfakes. Using real-time FaceSwap and lip-sync algorithms, bad actors can now bypass standard KYC protocols with ease. The traditional liveness check – asking a user to blink or turn their head – is increasingly obsolete against sophisticated generative adversarial networks (GANs).
The nightmare scenario for the modern CISO is the rise of camera injection. In these attacks, fraudsters bypass the device’s physical camera sensor entirely, feeding AI-generated content directly into the verification stream. Because the software believes it is receiving a direct feed from hardware, it misses the red flags of a digital overlay. In this landscape, the human eye has become a vulnerability, and pixels alone can no longer be trusted to verify a soul.
Biology vs. Algorithms: The new verification
To defend the perimeter, operators need to shift to a verification model rooted in physics and biology, not just image recognition. This requires advanced countermeasures like Remote Photoplethysmography (rPPG). This technology analyses minute light absorption patterns to track blood flow changes invisible to the naked eye. An AI deepfake might have perfect skin texture and flawless movement, but it does not have a pulse. By detecting the heartbeat in a video stream, we can distinguish between a living human and a digital mask.
We must also utilise 3D geometry and lighting physics to validate that a user’s environment is a physical reality. While a deepfake can simulate a face, it often fails to replicate the complex interaction between environmental light and the 3D topography of human skin. If the light source doesn’t wrap around the subject correctly, or if the depth map detects a planar surface, the system exposes the image for what it is: a flat counterfeit. We are essentially moving toward a proof-of-presence model that demands physical consistency.
The lifecycle defence
Resilience in 2026 requires a ‘shift left’ strategy. This means intercepting fraud at the absolute earliest stage. However, security cannot simply end at the front door and needs to evolve into a lifecycle defence system.
At onboarding, the priority is stopping synthetic identities. At the deposit stage, operators must employ multi-signal matching to validate KYC names against cardholders, dismantling muling rings before they can load funds. During gameplay, behavioural AI is essential to analyse betting patterns for bot signatures. Finally, at withdrawal, we must replace simple passwords with biometric step-up checks to prevent Account Takeover (ATO) fraud.
The operational standard is now risk-based authentication. Instead of rigid ‘allow or block’ rules, operators must move toward dynamic risk profiles for every session. By ingesting over 100 different signals, including biometric, IP, and device data, a system can apply friction only where it is explicitly needed. Low-risk users on trusted devices enjoy a seamless experience, while medium-risk anomalies trigger a passive biometric scan. Only overt threats are blocked immediately.
In this new reality, survival is about agility and not budget. Annual audits and static policies are relics of the past. If your security strategy is static, you are effectively opening the door to attackers. It is time to cultivate an adaptive immune system that evolves faster than the threat.
The post Confronting the age of AI-driven fraud appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
TEAM VITALITY RETURNS TO FORTNITE WITH WORLD CHAMPION PLAYERS
Team Vitality has officially returned to competitive Fortnite after a three-season absence, unveiling a high-profile roster built around world championship pedigree and international ambitions.
The organisation’s comeback is anchored by two champions from the Fortnite Championship Series, alongside an experienced figure from the French competitive scene who will guide the team’s performance and community engagement.
Championship pedigree joins the roster
Egor “SwizzY” Luciko, a 2025 FNCS World Champion, joins as one of the scene’s most promising young competitors, recognised for his fast-paced mechanical play and strong performances on major stages. He is joined by fellow 2025 FNCS World Champion Aleksa “Queasy” Cvetkovic, widely regarded for his consistency and strategic approach at the highest level of competition.
Former French professional player Clément “Skite” Danglot completes the lineup as Team Manager and Coach. In addition to overseeing competitive operations, Skite will co-stream official matches, offering fans expert analysis throughout the season.
Team Vitality President Fabien “Neo” Devide described the return as a performance-driven project aligned with the organisation’s long-term vision of excellence, combining elite talent with experienced leadership to compete at the highest level.
Strategic focus on global competition
The organisation’s return is closely tied to its ambitions on the international stage, particularly qualification for the Esports World Cup in Riyadh and continued success across FNCS competitions. The announcement follows the introduction of Fortnite Reload mode at the Esports World Cup, which has further strengthened the club’s commitment to the title.
Beyond competition, Team Vitality aims to position its Fortnite revival as a community-focused initiative. Skite’s live broadcasts and analysis are intended to provide fans with deeper insight into the team’s progress from qualification stages through major international events.
Global Operations Director Danny Engels emphasized that the organisation’s return signals broader strategic growth across multiple esports titles, with a clear objective of securing international trophies and reinforcing Team Vitality’s presence at the top tier of global competition.
With a championship-calibre roster and renewed competitive focus, Team Vitality enters a new phase in Fortnite with ambitions to re-establish itself among the world’s elite teams.
The post TEAM VITALITY RETURNS TO FORTNITE WITH WORLD CHAMPION PLAYERS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI
BetConstruct AI to Showcase the Future of iGaming Intelligence at BiG Africa Summit 2026
BetConstruct AI will showcase its latest intelligent gaming solutions at the BiG Africa Summit 2026, taking place 16–19 February at the Grand Palm Hotel Casino and Convention Resort. The event marks a strategic opportunity for the company to expand its presence across Africa’s rapidly evolving iGaming sector and engage with regional operators and stakeholders.
Positioned as a hub for innovation and collaboration, the summit provides a platform for BetConstruct AI to demonstrate how advanced technologies can support sustainable growth and operational efficiency in markets defined by fast adoption and diverse local requirements.
At Stand 1017, the company will present a full portfolio of operator-focused solutions, including its Sportsbook and Casino platforms and a Retail Solution designed to connect land-based and online gaming environments.
Central to the showcase is the AI Suite — a collection of tools engineered to enhance decision-making and player engagement. Key components include CRM AI for behavioural analytics, Umbrella AI for automated risk management, an AI Game Recommendation System for personalised content delivery and Betting Mate, an AI-driven assistant providing real-time sportsbook insights.
BetConstruct AI will also highlight its “The Choice to Grow” programme, a 12-month initiative designed to reward partner performance. Operators meeting defined growth targets across multiple products can access invoice discounts, complimentary service periods and exclusive promotional opportunities.
In addition to its exhibition presence, BetConstruct AI will co-host the Harmony Dinner on 18 February in collaboration with Eventus International. The gathering is intended to foster dialogue among industry leaders and support long-term strategic cooperation across the African iGaming ecosystem.
Throughout the summit, BetConstruct AI’s team will be available to demonstrate its solutions and discuss strategies for scaling iGaming operations in the African market.
The post BetConstruct AI to Showcase the Future of iGaming Intelligence at BiG Africa Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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