Latest News
CashtoCode goes live in 10 new countries and 300,000 locations in major global expansion
CashtoCode, the payments service for online merchants, today announced its availability in more than 300,000 retail locations across 10 new countries. This rapid global expansion of the CashtoCode network will give merchants instant access to countries across LATAM, Asia and Africa. Notable new CashtoCode retail locations include 7-Eleven in Mexico, Santander in Brazil, and Western Union in The Philippines.
In many of these countries, cash transactions play an important role in day-to-day life, and are a popular way of paying for digital services such as online entertainment, streaming, social networks and gaming. The CashtoCode service is designed for the large market sector of people who prefer cash payments, as a fast and easy way for online entertainment providers to reach hundreds of thousands of retail locations. It is ideal for merchants already in these countries, as well as those looking to expand there in the future.
CashtoCode has grown significantly in the last 18 months, both in Europe and following its successful launch in international markets such as Nigeria and Australia. However, this expansion represents the biggest increase to its global footprint to date. The scale and speed of this global expansion underscores CashtoCode’s position as an emerging force in the cash payments industry ready to rival the incumbent brands.
“This rapid expansion of our global footprint offers some big benefits to merchants and customers alike,” said CashtoCode CEO, Jens Bader. “Cash deposits have always proven to be an effective driver of incremental revenue, and many digital entertainment providers are exploring new ways of adding cash to their payments ecosystem.
“This expansion gives existing merchants the ability to immediately tap into a diverse mix of cash-centric countries and emerging markets. For customers who like cash, our service is secure, reliable and easy to use, and will fill a gap in the market for simple and accessible payment options. To put the 300,000 locations figure into perspective, there are 39,000 McDonalds locations worldwide.
Notes for editors
CashtoCode is now live in the following countries
1. Brazil – 110k locations
2. Mexico – 26k locations
3. Columbia – 20k locations
4. Chile – 32k locations
5. Senegal – 12k locations
6. Uganda – 22k locations
7. Ghana – 25k locations
8. Kenya – 30k locations
9. Cameroon – 5k locations
10. Philippines – 1k locations
Powered by WPeMatico
Africa
Sun International Appoints Nomzamo Radebe as COO
Sun International has announced that Nomzamo Radebe will join Sun International as Chief Operating Officer: Hospitality & Sales, effective 2 February 2026.
“Nomzamo will play a pivotal role in advancing our hospitality and property businesses, contributing fresh insights as we continue to build world-class capabilities and pursue our ambition to be a digitally led, market-leading, omnichannel gaming company,” said Ulrik Bengtsson, CEO of Sun International.
Nomzamo is a Chartered Accountant with over 27 years of experience, including 20 years in senior leadership roles across the real estate sector. She joins Sun International from SA Corporate Real Estate Ltd, where she served as COO, and has held executive positions at Excellerate JHI, Pareto Limited and National Treasury. Her expertise includes property asset management, portfolio optimisation, mergers and acquisitions, treasury management and stakeholder engagement, having led teams managing portfolios valued at over R10 billion.
Nomzamo has been recognised with the Five Star Woman Award and IPM Business Leader of the Year and serves on the board of SAPOA.
“I am excited to join such a strong brand like Sun International. I look forward to interacting with the various teams to drive performance and deliver on our business strategies and value creation plans in the hospitality division,” said Nomzamo Radebe.
The post Sun International Appoints Nomzamo Radebe as COO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Daniel Lindsay
Ezugi Launches Over-The-Table (OTT) M!Live Empire Casino Roulette with Metropolitan Gaming from Empire Casino, Leicester Square
Ezugi, a live casino solutions provider, has launched a new Over-The-Table (OTT) Roulette – M!Live Empire Casino Roulette, in collaboration with Metropolitan Gaming, streaming directly from the renowned Empire Casino in Leicester Square, London.
The table is now available to Metropolitan Gaming customers via metgaming.com, delivering a seamless omnichannel experience that bridges the land-based casino environment with the digital world. In addition, the OTT Roulette is set to launch across the wider Ezugi network in the coming weeks, providing players with an authentic, real-casino live Roulette experience.
Ezugi’s OTT solution allows operators to broadcast live casino tables, combining the credibility and atmosphere of a physical venue, with the reach and scalability of online gaming. Streaming from Empire Casino’s vibrant gaming floor, the M!Live Empire Casino Roulette showcases professional dealers and real-time interaction, all designed to replicate the excitement of playing in one of London’s most famous casinos.
Jamie Fish, Regional Manager UK & West EU at Ezugi, said: “We’re delighted to partner with Metropolitan Gaming to implement our OTT solution to support their digital expansion plans and deliver an omnichannel experience to their customers across the UK.
“We’re equally thrilled to share the energy of this pulsating gaming floor in Leicester Square, London with our operators and partners across the globe.”
Daniel Lindsay, Managing Director of Interactive, added: “Partnering with Ezugi allows us to extend the unique atmosphere of Empire Casino beyond our walls and into the homes of our customers.
“This OTT M!Live Empire Casino Roulette launch is a key step in our omnichannel strategy, enabling us to engage players in new ways while staying true to the premium, authentic casino experience that Metropolitan Gaming is known for.”
The post Ezugi Launches Over-The-Table (OTT) M!Live Empire Casino Roulette with Metropolitan Gaming from Empire Casino, Leicester Square appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betting and Gaming Council
UK Betting Sector at Risk: Budget Tax Changes Fuel Black Market Fears
As 2026 begins, the UK’s betting and gaming sector stands at a critical juncture—not due to market instability, but as a result of deliberate political intervention.
Long celebrated as a global leader in innovation and investment, the UK’s regulated industry supports over 100,000 jobs while maintaining world-class consumer protections. However, the sweeping tax hikes confirmed in the 2025 Budget have introduced a profound risk. Industry experts warn that these punitive measures will inevitably distort consumer behavior, undermining the safe, regulated market and funneling billions in revenue towards the dangerous, untaxed illegal black market.
The Treasury’s decision to hike taxes on online betting and gaming is not just short-sighted but dangerous, particularly given the scale of regulatory reform the sector is already delivering in good faith. Those reforms were designed to protect consumers within a safe, regulated market. Piling significant new taxes, on top risks achieving the opposite, driving customers away from regulated operators and towards the black market.
The betting and gaming industry currently contributes £6.8bn to the UK economy, supports 109,000 jobs, pays £4bn in tax and underpins large parts of British sport and culture. Around 22.5 million adults place a bet each month in a safe, regulated environment, with problem gambling rates at just 0.4% according to recent NHS surveys. That is not an accident, it is the result of a regulatory system that has worked.
Independent analysis from Frontier Economics shows up to 1.5 million people in Britain are already gambling on unlicensed sites, staking as much as £4.3bn a year outside UK regulation. Even the Office for Budget Responsibility warned that the tax plans will push more consumers into the black market.
Once customers leave the regulated market, they are very hard to get back. Illegal operators do not carry out age checks, offer safer gambling tools, contribute to treatment or pay a penny in UK tax. They exist entirely beyond the reach of British regulators, yet government policy has put rocket boosters under their competitive advantage over regulated operators.
“At the crossroads the Government has already headed down the wrong road. The question is whether it is prepared to turn back before lasting damage is done, or will they simply allow the black market to dictate the future of betting and gaming in the UK which will only result in harm for the consumer, the Exchequer, jobs, sports and business,” Grainne Hurst, CEO of Betting and Gaming Council.
The post UK Betting Sector at Risk: Budget Tax Changes Fuel Black Market Fears appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Alex Baliukonis Game Producer at BGaming6 days agoCrack the Vault in BGaming’s Mystery Heist
-
Latest News5 days agoSKIP THE QUEUE WITH THE MIDNITE SHUTTLE: MIDNITE TEAMS UP WITH SNOOKER LEGEND TO OFFER FANS A FREE SHUTTLE SERVICE FROM ALLY PALLY STATION
-
Austria5 days agoEU Court Ruling on Online Gambling Liability: Players Can Sue Foreign Operators’ Directors Under Their Home Country Law (Case C-77/24 Wunner)
-
Central Europe6 days agoRing Casino in Nürburgring at the Finish Line with NOVOVISION
-
Continent 8 Technologies5 days agoContinent 8 and CEO Michael Tobin claim number one spot in GamblingIQ’s global ‘Security 10’ rankings
-
000x6 days agoPragmatic Play Sweetens Slots with Sugar Rush Super Scatter and Massive 50,000x Wins
-
10 Alebrijes Eternal5 days agoAmusnet Releases “10 Alebrijes Eternal” Slot
-
CGCC5 days agoADVISORY: ILLEGAL GAMBLING OPERATION USING FORGED COMMISSION CREDENTIALS



