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CashtoCode goes live in 10 new countries and 300,000 locations in major global expansion
CashtoCode, the payments service for online merchants, today announced its availability in more than 300,000 retail locations across 10 new countries. This rapid global expansion of the CashtoCode network will give merchants instant access to countries across LATAM, Asia and Africa. Notable new CashtoCode retail locations include 7-Eleven in Mexico, Santander in Brazil, and Western Union in The Philippines.
In many of these countries, cash transactions play an important role in day-to-day life, and are a popular way of paying for digital services such as online entertainment, streaming, social networks and gaming. The CashtoCode service is designed for the large market sector of people who prefer cash payments, as a fast and easy way for online entertainment providers to reach hundreds of thousands of retail locations. It is ideal for merchants already in these countries, as well as those looking to expand there in the future.
CashtoCode has grown significantly in the last 18 months, both in Europe and following its successful launch in international markets such as Nigeria and Australia. However, this expansion represents the biggest increase to its global footprint to date. The scale and speed of this global expansion underscores CashtoCode’s position as an emerging force in the cash payments industry ready to rival the incumbent brands.
“This rapid expansion of our global footprint offers some big benefits to merchants and customers alike,” said CashtoCode CEO, Jens Bader. “Cash deposits have always proven to be an effective driver of incremental revenue, and many digital entertainment providers are exploring new ways of adding cash to their payments ecosystem.
“This expansion gives existing merchants the ability to immediately tap into a diverse mix of cash-centric countries and emerging markets. For customers who like cash, our service is secure, reliable and easy to use, and will fill a gap in the market for simple and accessible payment options. To put the 300,000 locations figure into perspective, there are 39,000 McDonalds locations worldwide.
Notes for editors
CashtoCode is now live in the following countries
1. Brazil – 110k locations
2. Mexico – 26k locations
3. Columbia – 20k locations
4. Chile – 32k locations
5. Senegal – 12k locations
6. Uganda – 22k locations
7. Ghana – 25k locations
8. Kenya – 30k locations
9. Cameroon – 5k locations
10. Philippines – 1k locations
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Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.
Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.
The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.
According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.
In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.
More relevant data as follows:
- Betano (Kaizen Gaming) official website; https://www.betano.com/ Primary source for brand and market presence details related to Betano.
- Kaizen Gaming official website; https://kaizengaming.com/ Company background and corporate announcements for Kaizen Gaming, the owner of Betano.
- AFA (Argentine Football Association) official website; https://www.afa.com.ar/ Authoritative reference for Argentina national team commercial partnerships and federation announcements.
- FIFA World Cup 2026; https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Official tournament page to ground the timing reference to the FIFA World Cup 2026.
The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
New France stop runs Nov 2-8; EPT Prague returns to the Hilton Prague on Dec 2-13, both counting toward the PokerStars Live League.
PokerStars has added two stops to its 2026 live poker calendar: EPT Prague returns on Dec 2-13 at the Hilton Prague, and a new PokerStars Open event will debut in Aix-en-Provence, France, on Nov 2-8. The operator announced the dates on April 22, 2026.
Both events will award points in the PokerStars Live League, PokerStars’ annual leaderboard system across High, Medium, and Low tiers. PokerStars said more than €150,000 in PokerStars LIVE credit will be paid out to the top three finishers in each tier at year-end, plus a live freeroll with a €100,000 prize pool at the first EPT of 2027 for the top 30 finishers in each tier.
EPT Prague is set to run as an 11-day festival, with PokerStars flagging the High Roller and EPT Main Event among the headline tournaments. PokerStars cited last year’s Prague Main Event at more than 1,200 entries for a prize pool of more than €5.9 million, with Matan Krakow winning for more than €770,000.
The new PokerStars Open Aix-en-Provence stop will run in partnership with Texapoker at Pasino GRAND Partouche Aix-en-Provence. It becomes the latest confirmed date in PokerStars’ 2026 live lineup, which also includes EPT Monte Carlo (April 30 – May 10), PokerStars Open Namur (May 27 – June 7), PokerStars Open Malaga (June 22-28), and EPT Barcelona (August 16-29).
“We’re delighted to bring players two more incredible live events and welcome the return of EPT Prague,” said Cédric Billot, Associate Director, Live Events. ”Each stop offers a unique experience and world-class competition and strengthens an already exciting 2026 schedule. We look forward to welcoming everyone for another standout year of live poker.”
More relevant data as follows:
- PokerStars Live; https://www.pokerstarslive.com/ Official schedule and event information source referenced in the announcement.
- PokerStars blog; https://www.pokerstars.com/poker/learn/news/ PokerStars’ news hub cited for additional details on live events and updates.
- European Poker Tour (EPT) – PokerStars Live; https://www.pokerstarslive.com/ept Background and official overview of the EPT brand and tour stops mentioned in the release
The post PokerStars adds PokerStars Open Aix-en-Provence and confirms EPT Prague for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betano joins the Argentina National Football Team as Official Regional Sponsor ahead of the FIFA World Cup 2026
Betano, the premium online sports betting and gaming brand of Kaizen Gaming, is an Official Regional Sponsor of the Argentine National Football Team, further highlighting its commitment to supporting Argentine sport.
The sponsorship agreement comes at a time of increased global anticipation for the game, just weeks before the FIFA World Cup 2026. Through this partnership, Betano is strengthening its ties with Argentine football and together with the country’s National Team, will deploy high-engagement activations that bring the fans closer to the game.
Argentina, the reigning world champions and one of the most iconic footballing nations, hold three World Cup titles and 47 major tournament wins and are supported by an expansive international fanbase. By reinforcing its presence in this legendary footballing stronghold, Betano continues to elevate its brand profile, integrating it into the elite of global sport. The partnership with the National Football Team of Argentina also reflects Kaizen Gaming’s broader strategy to invest in top-tier sports collaborations that drive international brand growth, while delivering innovative and responsible gaming experiences to millions of users worldwide.
The scope of this sponsorship will include local 360° campaigns that feature Betano’s tagline “Confiá” in digital media, television, and out-of-home (OOH) advertising.
Football is a global language, and few teams and countries embody its passion and legacy like Argentina. This partnership is a natural step for Kaizen Gaming and the Betano brand, deepening their presence at the heart of the sport and connecting with fans in moments that matter most. As anticipation for the FIFA World Cup 2026 continues to build, this collaboration positions Betano centre-stage in the football conversation. Ahead of what promises to be a thrilling tournament, Kaizen Gaming remains focused on expanding its international reach, investing in strategic partnerships, and building meaningful connections with fans worldwide.
The post Betano Teams Up with World Champions Argentina in New Sponsorship Deal appeared first on Americas iGaming & Sports Betting News.
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