FairPlay Sports Media brand and the UK’s leading odds comparison site oddschecker, has announced its latest free-to-play title launch, Euro 2024 Bet Bingo, in partnership with gamification innovator Low6.

With Euro 2024 hype building, oddschecker is offering registered users the chance to win a share of thousands of pounds in Amazon vouchers in the bingo-style game with prospective players encouraged to sign-up as soon as possible to lock in their bingo cards.

Qualified players will each receive a 25-tile bingo card one hour before kick-off for all England group matches, with prizes available for every line achieved. Each tile represents a specific event which could occur during the match, giving fans additional opportunities to cheer on the likes of corners, goalscorers, and yellow cards alongside their existing bets.

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The format has previously been used for the 2024 Cheltenham Festival, with Bet Bingo proving to be a key driver of engagement throughout ongoing sporting events, as well as a boost for registrations prior to them.

The Bet Bingo sign-up period started on the 12^th June 2024, and will run for England’s matches against Serbia on the 16^th June, Denmark on the 20^th June, and the final group match against Slovenia on the 25^th June.

Stuart Simms, Group CEO of FairPlay Sports Media, said: “The summer of sport is truly upon us and we’re excited to give our registered users an extra opportunity to enjoy Euro 2024 with the launch of our latest free-to-play game with Low6.

“Following the success we saw with Bet Bingo at Cheltenham, the Euro 2024 version continues the popular format in combining the much-loved British bingo pastime with a football theme that gives additional opportunities for fans to cheer on alternative events during England’s group stage campaign.”

Jamie Mitchell, CEO of Low6, said: “Few events attract the attention of a nation like the European Championships do, and we’re pleased to continue our partnership with oddschecker and FairPlay Sports Media to deliver a new free-to-play game that continues the success of our previous bingo launches.

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“Giving fans the chance to win something for nothing, while delivering a new avenue of acquisition and enhanced engagement for oddschecker, Euro 2024 Bet Bingo is a must-play game for sports fans come kick-off time in Germany.”

FairPlay Sports Media has also previously worked with Low6 via its Whoscored.com brand on Ultimate Fan, a new take on the standard fantasy game which combines digital player cards and collectibles with fantasy points scoring.

SEON, the leading end-to-end fraud prevention and anti-money laundering (AML) platform helping companies mitigate fraud and safeguard against revenue threats, has announced a partnership with ELITBET, one of the most established gaming operators in Bulgaria encompassing casino, sports, esports and virtual entertainment, to stay ahead of modern fraud attacks while minimising friction for its rapidly expanding customer base.

“We serve some of the most respected iGaming operators worldwide. We understand deeply the challenges operators face in eliminating fraud while ensuring positive customer experiences for their players. We are delighted to partner with ELITBET as it embarks on an exciting era of growth, and look forward to preventing and detecting and reducing fraud across its operations,” Tamas Kadar, CEO and co-founder of SEON, said.

As ELITBET scales across its business units, the company has traditionally relied on the use of promotional incentives and bonus offers that are normally exclusive to new users. While an effective marketing tool, fraudsters often exploit these offers – eating into growth numbers and causing harm to the player ecosystem. ELITBET has adopted SEON’s end-to-end fraud prevention and AML solution to filter out bad actors at the account creation stage and enhance login monitoring across accounts.

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SEON’s solution will enhance ELITBET’s ability to effectively manage fraudulent sign-ups and monitor for suspicious activity and transaction monitoring. Utilising a robust combination of advanced digital footprinting, device intelligence and real-time monitoring, SEON will equip ELITBET with the necessary tools to prevent individuals from registering on its platform using fraudulent details through analysing cookies, device usage, password sharing data and by detecting attempts to manipulate information with popular privacy tools. Additionally, by monitoring for deposits and suspicious withdrawals, SEON will also flag bonus abuse and anomalies in player activity. This partnership will significantly reduce the incidence of account takeover attacks, multi-accounting and bonus abuse while simultaneously strengthening onboarding processes and delivering highly desirable frictionless player experiences.

“We chose SEON due to its unique and scalable end-to-end solution, which will enable us to stay ahead of modern fraud attacks while minimising friction for our expanding customer base. We stand to benefit from SEON’s unique technology to decipher the accurate identification of legitimate customers versus potential abusers, and to help us maintain a pristine online gaming environment – putting our platform in a stronger position to grow and serve our customer base more effectively,” Viktor Kirilov, CEO of ELITBET, said.

The Ortak x B.F.T.H. Arena Awards 2024 welcomes Endorphina among other top game developers with its Mr. First Ray, a mystical slot game that captures the essence of dawn.

This year’s competition has seen an unprecedented increase in participation, receiving over 100 submissions from more than 70 developers involved in the innovative Ortak initiative. This platform not only promotes collaboration and innovation but also integrates gaming stakes with NFTs on the Bahamut blockchain, thereby broadening investment prospects in the iGaming sector.

Mr. First Ray transports players into a world where each spin can lead to magical wins and enchanting surprises, making it a standout in this year’s entries. As the event approaches, excitement mounts among industry professionals keen to explore this showcase of creativity and excellence in game development, scheduled from July 1 to 4.

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Hosted by BetConstruct, the B.F.T.H. Arena Awards provides a prestigious platform for developers to exhibit their creativity and compete for a share of the substantial 3,333,000 FTN prize pool. This year, the event has broadened its scope, introducing new award categories to further celebrate innovation in gaming.

The culmination of the event will see the winners announced at the B.F.T.H. Arena x Harmony Meetup V, ensuring an exhilarating experience for all attendees.