ThrillTech has partnered with Nordplay Group, a Nordic-focused iGaming operator, to roll out its ThrillPots jackpot solution across multiple casino brands.

As part of the partnership, ThrillPots will be launched on Jubla, Klirr, Popcasino, OneRush, and Frank&Fred, brands operating across regulated Nordic markets. The opt-in jackpot feature is designed to sit alongside existing gameplay, giving players additional choice while maintaining a strong focus on responsible gaming.

The collaboration reflects a shared ambition to deliver engaging, compliant, and scalable jackpot experiences across multiple brands. For Nordplay Group, the rollout supports its ongoing strategy to strengthen its position in regulated Nordic markets through trusted technology partnerships.

The launch also marks a continued expansion of ThrillTech’s jackpot technology across Europe, with increasing focus on multi-brand operators. ThrillTech’s platform approach enables consistent jackpot experiences across brands and markets, while allowing operators flexibility in how features are deployed.

Earlier this month, ThrillTech announced the launch of ThrillDrops, a jackpot-first CRM and retention module designed to increase jackpot engagement for its core product, ThrillPots, through behaviour-driven mystery cash rewards, allowing operators to reward players automatically based on real behavioural metrics.

Ben Bradtke, Co-Founder of ThrillTech, said:
“Partnering with Nordplay Group is an important step for ThrillTech as we continue to expand across regulated markets. ThrillPots was built to deliver fast-paced, opt-in jackpot experiences, and Nordplay’s multi-brand setup makes them a strong partner for this rollout.”

Nicolad Lund for Nordplay Group commented:
“With our continuous focus on leading in safe and responsible gaming, our players can now opt-in with just a small side-bet to the greater thrills of big to life-changing Jackpots and across any of their favourite games. Taking pride in simplicity, ThrillTech’s ThrillPots was a natural choice in furthering our unique offering as we continue to amplify the fun and entertaining experience we’re known for, all the while staying ahead of regulatory expectations.”

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DATA.BET, a trusted sportsbook supplier, marked its participation at ICE 2026 with a strong focus on technology and solution, strengthening partnership relationships, and standing out with a memorable brand presence. As one of the industry’s most influential global events, it once again brought together key decision-makers, and for the company, it became a space to demonstrate not only technology but also vision.

From January 19-21, DATA.BET presented a set of key feature upgrades,  including Bet Boost, Picture-in-Picture, Early Payouts, and others. A consistently high level of attention was observed around the Odds Feed, valued for its extensive market coverage, reliability, and operational stability. The Single Page Application, esteemed for its speed, customization capabilities, flexibility, and ability to deliver a seamless, responsive user experience.

Beyond product discussions, this year, the company used a large kinetic screen to strengthen its brand presence across the exhibition floor, consistently drawing attention and curiosity. For attendees, it became a natural stopping point, as the screen did not simply decorate the space but set the tone, creating a clear sense of motion and energy. This aligns with DATA.BET’s approach to product development is focused on building dynamic, forward-looking solution that give partners maximum flexibility and opportunity.

The stand quickly evolved into a lively interaction zone. Visitors gathered to take photos with cosplayers portraying Jinx & Vi from League of Legends, reinforcing that, even as DATA.BET enters a new stage of growth, and its esports offering remains one of the strongest on the market, firmly positioning the company as a trusted provider of high-performance esports betting solutions. A giveaway activation with two iPhone Pro devices awarded, further amplified engagement, encouraging repeat visits and spontaneous conversations.

“For us, returning to ICE was an important step, as during our last participation, we were primarily positioned as an esports supplier. This time, we returned as a sportsbook solution. As one of the largest and most influential industry exhibitions, ICE represents a key platform, and our participation this year marked a significant step in the company’s development,” mentioned Natalie Loshatynska, Head of PR & Marketing.

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BETER, a Europe-based provider of live streams, live data, and odds for esports and sports, is celebrating a double award win at ICE Barcelona 2026.

The provider took home the trophy for Best Esports Innovation at the European iGaming Awards 2026 and Esports Innovator of the Year at the International Gaming Awards 2026.

​The win marks the second consecutive year that BETER has topped the Esports Innovator category at the International Gaming Awards, driven by its commitment to evolving the iGaming industry with new formats of in-demand, fast-paced content.

BETER’s esports offering sets the standard for others to follow, consisting of its exclusive ESportsBattle tournaments. These tournaments deliver non-stop betting action across popular titles, including eFootball, eBasketball, eHockey, and eTennis, with more than 500,000 events scheduled annually.

Underlining the provider’s commitment to transparency, ESportsBattle recently received the ESIC Gold Standard Accreditation, further establishing BETER as one of the most trusted names in high-frequency content.

Operators can also take advantage of BETER’s Esports Odds Feed, delivering market-leading odds with the highest uptime across more than 450 tournaments globally, covering 40,000+ pre-match and live events annually, all powered by a team of in-house expert traders.

The awards follow a hugely successful period for BETER’s esports division, including the launch of eTennis, the first of its kind in the market, as well as the addition of the European Conference tournament to its eBasketball series.

BETER has also strengthened its position in the US market, where ESportsBattle is already live in New Jersey and Colorado with tier-one operator bet365. Internationally, the product was integrated by leading operators and aggregators, including Entain CCE and Meridianbet in 2025.

Securing two major award wins at ICE Barcelona is a testament to the quality of BETER’s market-leading fast-betting product suite, as well as the dedication and professionalism of its team.

​Vladyslav Vitrenko, Public Relations Lead at BETER, said: “Winning two major esports awards at ICE is a significant milestone for BETER and marks an incredibly strong start to the year.

“We have worked hard developing the best fast-betting products in the market, and this award is a testament to the effort put in by the team – effort that we continue to make to ensure more players than ever before can access our products.

“We are constantly developing new products while maintaining a strong public presence, openly showcasing our operations, integrity measures, and product updates to remain transparent and trustworthy for our operator partners and their players.

​“The demand for fast-betting content will only continue to rise, and these awards further position BETER as the go-to provider on the market.” 

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