Latin America
Brazil is not friendly to ‘amateurs’ warns Online IPS partner Witoldo Hendrich Junior ahead of attendance at ICE London
Veteran industry lawyer Witoldo Hendrich Junior, Chief Legal Officer (Brazil) and Partner at registered payment facilitator Online IPS has warned of the significant dangers of attempting to enter LatAm markets prematurely and without the necessary knowledge. Speaking ahead of the company’s appearance at ICE London (stand N10-585) the Online IPS partner, who has lectured in taxation as a University Professor in Rio for close to 20-years, stated: “Taking Brazil as an example, with a population of 220 million, the country is on course to become one of the most important sports betting markets in the world but one which requires specialist and expert support. Here in Brazil, we admit that Brazil is not friendly to ‘amateurs’. Taxation has historically been known for being very challenging and complex, and the recent political involvement from the Supreme Court into legislative and executive matters definitely compromised the confidence in legal certainty.
“We will be using our appearance at ICE London to explain our entry strategy for organizations wishing to operate in Brazil, as well as the special tax treatment enabling merchants to take funds out of the country in a legally compliant manner, using Central Bank regulations. Our goal is simple and that’s to allow Chief Compliance Officers to relax confidently and Chief Financial Officers to rest easy!”
Emphasizing the importance of taking a country-by-country approach to entering LatAm he stated: “Contrary to Europe, each country in LatAm works very differently, with varying legislation, processes, and standings on the igaming space. Entering multiple countries in LatAm involves starting from scratch in each one.
“Legislation regulating igaming is also very new in LatAm and there are various rules and specifications to abide by in each country that differ from the next. Not reviewing them thoroughly or understanding clearly can lead to obstacles, hindering the ability for potential merchants to do business in the region. These are important realities European companies must account for when considering entering LatAm.”
Hendrich, who has two decades of legal experience in Brazil with expertise in gambling regulation after spending eight-years in the industry, added: “Online IPS is a registered payment facilitator in the LatAm region with local offices in the countries we operate, with teams in each specializing in the operations and regulations of each country. We have offices in Brazil, Colombia, Peru and Mexico with Chile on the horizon for the end of 2022. The partners and management staff of Online IPS are seasoned professionals with decades of combined experience in the international payment industry. The best insight we can give into the LatAm market is that having a local strategy/approach is the best way to succeed in the region. This is exactly what we can offer our merchants, to aid in their success in the region and ease entry to market barriers.”
Welcoming the return of ICE London he said: “The industry has certainly missed the show. ICE is a critical component of the industry and with the sector going through so many changes and growth in the last couple of years, the industry is definitely ready to come together during ICE and immerse itself in all the new opportunities the space has to offer.
“In-person interactions create a sense of community, connection, and empathy that digital communications technology cannot match. As a merchant service provider, we not only place great value in the customer service we provide but the close relationships we build with partners and merchants. It’s the intangibles that count, such as a new connection formed over a drink or a degree of trust established from a friendly conversation and a handshake. These are what help us as a company, to build the trust needed to develop the tailored-made solutions merchants require to succeed. Ultimately attending ICE helps us keep our finger on the pulse of what is going on in the sector and allows us to do a more thorough analysis through conversations, discussions and the overall show environment. It’svitally important.”
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content-aggregation
Winpot adds REEVO slot content to its Mexico online casino lobby
Winpot has partnered with content provider REEVO to add the supplier’s slot portfolio to its online casino offering in Mexico.
REEVO is known as a content aggregator and also operates an in-house studio. Under the agreement, Winpot has added a range of REEVO titles to its lobby, including Hot Chilli Party, Three Wild Pigs and the Big Bad Wolf, Electro Reels Power Portal, Mackereels Catch Them All and Reel Fortune.
Tsvetan Dzhurov, Commercial Manager at Winpot, said: “Our mission has always been to provide Mexican players with a world-class entertainment experience that feels local and tailored to their tastes.
“REEVO’s high-performance slots, especially their Hold & Win mechanics, are a perfect fit for our audience. By integrating its innovative content alongside our national campaigns with Miroslava Montemayor, we are ensuring that Winpot remains the undisputed home of premium gaming in Mexico.”
Karl Grech, Head of Business Development at REEVO, added: “Our partnership with Winpot reflects REEVO’s strategy to grow in high-potential markets with leading operators. Mexico offers incredible opportunities, and we are proud to support Winpot with content that combines
performance, innovation, and strong player appeal. This is another important milestone in our expansion across Latin America.”
The post Winpot adds REEVO slot content to its Mexico online casino lobby appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Karl Grech Head of Business Development at REEVO
Winpot Powers Up Mexican Offering with REEVO Partnership
Provider’s high-octane slots now available to players at Mexico’s top online casino destination
Winpot, the leading online casino for players and sports bettors in Mexico, has added yet more variety and quality to its game lobby after joining forces with powerhouse content provider, REEVO.
REEVO has made a name for itself as a content aggregator, but the company also has an in-house studio that’s quickly become a firm player favourite among players in Mexico and beyond.
REEVO’s studio is renowned for creating thrilling online slots that offer immersive adventures with unique themes, cutting-edge graphics and engaging mechanics.
With popular features like Hold & Win, its games deliver continuous excitement and big win potential that draws players in and keeps them coming back for more.
Just some of the REEVO titles now available to Winpot players include Hot Chilli Party, Three Wild Pigs and the Big Bad Wolf, Electro Reels Power Portal, Mackereels Catch Them All and Reel Fortune.
The integration builds yet more momentum behind Winpot, which has quickly established itself as a household name brand in the competitive Mexican market.
It has done this by combining generous bonuses with a great selection of payments, fast payouts, dedicated customer support and, of course, an extensive game offering.
It has also run a series of TV ads with brand ambassador Miroslava Montemayor, putting Winpot in the spotlight on the national stage.
Tsvetan Dzhurov, Commercial Manager at Winpot, said: “Our mission has always been to provide Mexican players with a world-class entertainment experience that feels local and tailored to their tastes.
“REEVO’s high-performance slots, especially their Hold & Win mechanics, are a perfect fit for our audience. By integrating its innovative content alongside our national campaigns with Miroslava Montemayor, we are ensuring that Winpot remains the undisputed home of premium gaming in Mexico.”
Karl Grech, Head of Business Development at REEVO, added: “Our partnership with Winpot reflects REEVO’s strategy to grow in high-potential markets with leading operators. Mexico offers incredible opportunities, and we are proud to support Winpot with content that combines
performance, innovation, and strong player appeal. This is another important milestone in our expansion across Latin America.”
The post Winpot Powers Up Mexican Offering with REEVO Partnership appeared first on Americas iGaming & Sports Betting News.
Alea
Alea receives two nominations at the SiGMA Europe Awards 2026
Alea, the igaming aggregattor, has been shortlisted in two categories at the upcoming SiGMA Europe Awards 2026, taking place on May 27th at the Malta Casino during one of the busiest weeks of the iGaming calendar.
The company has been nominated for Creative Excellence 2026 and Best Aggregator 2026.
The recognition comes during a year of continued growth for Alea, as the company expands its aggregation platform across global markets while continuing to invest in product development, infrastructure, and international expansion.
A Strong Presence Across NEXT.io Valletta
The awards also coincide with NEXT.io Valletta, where Alea will have a strong presence both on stage and across several side events taking place throughout the week.
Founder Alexandre Tomic will join the panel “Founders Anonymous – The Conversations That Don’t Make the Press Release,” focused on the realities behind building companies, from difficult decisions to fundraising and acquisitions.
On May 27th, Alexandre will also moderate “The Day the Lights Go Out,” an interactive keynote built around a simulated regulatory crisis scenario challenging industry leaders to react in real time to the sudden loss of major markets.
Later that same day, he will present “The World Under One Lens,” a keynote exploring what aggregation-scale data reveals about how the world actually plays: which markets are growing faster than expected, how player behaviour differs across regions, and why some of the industry’s biggest assumptions no longer match reality.
Beyond the Conference Floor
Alongside the conference agenda, Alea will once again sponsor the Ice Bath & Yoga/Breathwork session led by Neil Agius ahead of the event opening, as well as co-host an exclusive CXO dinner together with NEXT.io at Contessa Restaurant inside The Phoenicia Malta.
To close the week, Alea will also attend the BGaming Charity Gala in support of DAR Bjorn, continuing the company’s involvement in community initiatives taking place across the Malta event week.
About Alea
Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration.
Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency.
Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.
In addition to game aggregation, Alea has introduced Alea Pay, an exclusive payment gateway that further optimizes financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.
For more information, visit www.alea.com.
The post Alea receives two nominations at the SiGMA Europe Awards 2026 appeared first on Americas iGaming & Sports Betting News.
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