Fantasy Sports
LOW6 POWERED ULTIMATEFAN FANTASY APP BREAKS THROUGH 150,000 INSTALLS
Sports gamification leader Low6 Ltd today announced that its fantasy app platform UltimateFan has broken through the 150,000 install mark, less than one year since launch. The Low6 UltimateFan app operates across a number of fantasy sports platforms featuring some of the highest profile sports and teams worldwide, including versions of the UltimateFan game for American football fans in the USA and soccer fans in the UK, as well as Ultimate Bengals (NFL Cincinnati Bengals) and Ultimate Jags (NFL Jacksonville Jaguars).
The Low6 UltimateFan app has revolutionised the standard fantasy game, offering users pack openings, fantasy points scoring and the opportunity to acquire non-fungible tokens (NFTs). The first UltimateFan product launched in line with the start of the 2021 European Soccer Championships. That app went on to become the number one top grossing sports app in the UK, and the number two most downloaded UK sports app within weeks of the start of the 2021 / 2022 professional soccer season commencing in England.
UltimateFan was then rolled out into the North American market for the start of the 2021 football season with co-promotional products being developed and launched for NFL franchises the Cincinnati Bengals and the Jacksonville Jaguars.
Jamie Mitchell, Low6 CEO and founder, has cited UltimateFan’s community-first approach as the key success factor in the app’s exponential growth, and outlined how the app gained traction among consumers so quickly. “We’re disrupting the traditional onboarding customer journey and increasing retention and conversion rates by our forward-thinking approach to brand and marketing. By mobilizing a roster of YouTube influencers we have successfully tapped into and engaged with an avid Gen-Z and millennial audience. This strategy has created over five million views of our products that allows our ever-growing community to gain insight into the gameplay experience, learn about the best tips on how to win, and provide real-time reactions to the ins-and outs of pack drops. Our typical users are at home watching their favourite YouTube channels alongside their friends and the wider digital community, all while making their lineup selections alongside YouTubers. It’s this approach of accessible, on-demand digital content that sets Low6 apart from every other fantasy sports operator.”
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Fantasy Sports
PrizePicks Returns to New York
PrizePicks, the leading sports entertainment operator in North America, announced that it has launched its innovative peer-to-peer fantasy sports contest in New York. Players across the state can now compete in engaging leaderboard style fantasy sports games.
“Returning to New York is a testament to the state’s commitment to embracing innovative gaming products,” said Nick Zabriskie, SVP of Government Affairs, PrizePicks. “Players deserve a competitive landscape, allowing them to engage with their favorite contests in a regulated environment. We’re excited to bring our games back to sports fans who have eagerly been awaiting our return and to extend our footprint in the Empire State.”
In October, PrizePicks was awarded an interactive fantasy sports license by the New York State Gaming Commission. New York is the 16th state to formally ratify PrizePicks’s fantasy contests as games of skill under its interactive fantasy sports rules.
As PrizePicks continues to expand to new markets, investment into Responsible Gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the National Council on Problem Gambling (NCPG) for its Responsible Gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.
The post PrizePicks Returns to New York appeared first on Americas iGaming & Sports Betting News.
Arizona
Arizona Department of Gaming Marks Fifth Super Bowl of Legal Sports Betting — November Wagers Top $965M
The Arizona Department of Gaming today highlighted a major milestone: the upcoming Super Bowl will be the fifth played under Arizona’s legal, state-regulated sports wagering framework. Since regulated event wagering launched in 2021, Arizona’s oversight—guided by state law and Tribal-State Compacts—has aimed to protect consumers, preserve integrity, and generate public revenue.
Key November 2025 figures: strong wagering growth
In its latest monthly report, the Department said Arizona bettors wagered approximately $965 million on sports and events in November 2025 — about a 7.5% increase versus November 2024. The state collected roughly $5.5 million in privilege fees for the month.* Fiscal year-to-date privilege fees total $26.3 million (about $25.7M from event wagering and $637,399 from fantasy sports).
Arizona also recorded its highest monthly event wagering in October 2025 with $967,141,269, and the second-highest in November 2025 with $965,233,844.*
Regulated framework and consumer protections
Arizona’s regulated model requires licensed operators to follow statutory rules, Tribal-State Compacts, and ongoing regulatory oversight. The Department conducts audits, compliance reviews, and integrity controls designed to prevent fraud and illegal activity. Licensed event wagering operators remit privilege fees, calculated as a percentage of gaming revenue — with 90% of those fees directed to Arizona’s General Fund to support state programs and priorities.
There are currently fourteen licensed event wagering operators approved to offer wagering in Arizona, each subject to ongoing Department review and potential audit adjustments.
Responsible play and support resources
The Department emphasizes the importance of using state-licensed event wagering and fantasy sports apps or retail locations. For guidance and safety tips, players are encouraged to visit Check Your Bet at gaming.az.gov/checkyourbet.
For individuals and families affected by problem gambling, the Department’s Division of Problem Gambling offers confidential, subsidized treatment and resources statewide at problemgambling.az.com.
* Disclaimer: Monthly operator figures are self-reported and subject to adjustment after Department audits and review. The Department does not guarantee the final accuracy of the self-reported totals.
The post Arizona Department of Gaming Marks Fifth Super Bowl of Legal Sports Betting — November Wagers Top $965M appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FanDuel
FanDuel Debuts New Peer to Peer Fantasy Product “FanDuel Picks” in Select States
FanDuel, North America’s premier online gaming company, is introducing FanDuel Picks, a new peer-to-peer fantasy sports product. FanDuel Picks offers fans a simplified way to engage with their favorite athletes and a chance to win up to 1000x their entry fee by building lineups and selecting whether the athletes will beat their projected stats during games. Customers new to FanDuel Picks who play $5 will get $60 in bonus funds.
With FanDuel Picks, customers can pick three to six players, select “more” or “less” on the players’ projected stat lines and set their contest entry amount. Customers earn points for every correct selection, and customers with the highest score win a share of the prize pool.
“Just in time for NFL season, we are excited to bring fans a social way to engage with the sports and athletes they love with the launch of FanDuel Picks. The ‘more’ or ‘less’ selection model offers a streamlined fantasy sports experience, and we look forward to offering our customers another way to interact with games this season,” said Rob Cullen, FanDuel Picks General Manager.
FanDuel Picks is now available in 17 states, including Alabama, Alaska, Arkansas, Georgia, Minnesota, Missouri, Nebraska, New Hampshire, New Mexico, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, and Wisconsin.
The post FanDuel Debuts New Peer to Peer Fantasy Product “FanDuel Picks” in Select States appeared first on Gaming and Gambling Industry in the Americas.
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