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Total Performance Data signs landmark multi-year deal with Jockey Club of Saudi Arabia
Tracking system launched for last weekend’s $20m Saudi Cup, the world’s most valuable race
The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has signed a multi-year deal with the Jockey Club of Saudi Arabia (JCSA).
TPD and the JCSA jointly launched the tracking system at last weekend’s two-day Saudi Cup meeting and that begun a partnership that will see every runner at every meeting in the country tracked, meaning the world’s most valuable race, The $20m Saudi Cup, will benefit from TPD’s in-running data.
The tracking software recorded some intriguing pace conundrums from the King Abdulaziz Racecourse in Riyadh over the weekend where despite many front runners emerging victorious across the card, the data points to the reverse happening in The Saudi Cup itself. John & Thady Gosden’s Mishriff came unstuck by being up with the pace early on, while the winner, Emblem Road, came from last to first. More information can be found in the attached table.
The agreement, TPD’s first in the Middle East, means the data specialists now operate in five countries throughout the world, with the two racecourses in the territory, the King Abdulaziz Racetrack and King Khalid Racetrack, the 42nd and 43rd tracks they have a presence at globally.
The new deal also means that both on-course and off-course broadcasters will have access to TPD’s live in-running graphics like those seen during the Racing League and at Ascot.
Will Duff Gordon, CEO of Total Performance Data, said: “We are honoured to have gone live with the Jockey Club of Saudi Arabia in what is very exciting deal for us as we continue to expand our global footprint.
“Racing in the territory is getting bigger every season and you just have to look at the calibre of horse that ran there over the weekend for evidence of that. It’s a very exciting time to be involved with racing in Saudi Arabia and it’s fantastic that our offering will be part of the world’s richest race, The Saudi Cup, every February.
“Looking at the data behind this year’s Saudi Cup, and it looks like a classic pace burnout, with shock winner Emblem Road coming from last to first and defending champion Mishriff tailing off after setting the fastest second quarter sectional. We’ve already had enquiries from connections of horses in the race, who clearly want a bit more insight as to why things may have panned out as they did.”
Tom Ryan, Director of Saudi Cup, said: “We are very pleased to have TPD’s tracking technology in place for all our racedays and were impressed by how quickly the service was up and running. Our local audience enjoyed the big screen graphics and we know that horsemen will appreciate access to the pace data to review their performances.”
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BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona
Casino Technology
Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby
Danny Wu triumphs at Cubeia’s ICE Barcelona VIP Poker Tournament
Cubeia, the Sweden-based iGaming software solutions provider, has announced Danny Wu as the winner of its inaugural ICE Barcelona VIP Poker Tournament, held in partnership with QTech Games. The standout event featured a special table that included Swedish football icons Henrik Larsson and Johan Mjällby, drawing significant attention from ICE attendees.
A high-profile showdown at ICE Barcelona
Hosted on Day 2 at Cubeia’s eye-catching stand, the VIP poker tournament quickly became a focal point of the exhibition floor. Danny Wu emerged victorious after an entertaining and competitive session, taking home the top prize of €1,500.
The table combined serious poker action with relaxed conversation, as players swapped hands and shared football stories, creating an atmosphere that resonated with both poker enthusiasts and industry professionals.
A premium VIP experience
Cubeia elevated the experience with a curated VIP setting, complete with champagne and beer, reinforcing the social and celebratory tone of the event. The lively ambience helped generate buzz throughout the day and showcased Cubeia’s ability to deliver memorable, community-driven activations at major industry events.
Spotlight on Cubeia Originals
Alongside the tournament, visitors explored Cubeia’s Originals portfolio, including upcoming titles such as Chicken Cross Tower, Multiplier Roulette, Baccarat, Blackjack, and Snakes. The showcase highlighted Cubeia’s commitment to innovative content and engaging game mechanics.
Industry praise
Tove Nilsson, Marketing & Event Coordinator at Cubeia, commented:
“The VIP Poker Tournament exceeded all expectations and was a major highlight of ICE Barcelona. Working with our partners, QTech Games, we delivered a truly premium experience. The atmosphere around the table was exactly what we hoped for — competitive, social, and genuinely fun. Congratulations to Danny on a deserved win, and huge thanks to Henrik Larsson and Johan Mjällby for being such great sports.”
Bringing the industry together
The success of the ICE Barcelona VIP Poker Tournament underlines Cubeia’s strength in creating unique, high-impact experiences that connect partners, players, and visitors. By blending celebrity appeal, quality gameplay, and premium hospitality, Cubeia reinforced its position as a brand that values community and innovation within the iGaming industry.
The post Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale
The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.
A Hub of Industry Activity
From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.
Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.
Media Spotlight and Thought Leadership
The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.
The Grand Finale: A Night to Remember
The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.
The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:
| Rank | Partner Name |
| 1st Place (Helicopter Winner) | Cash Splash |
| 2nd Place | Advertise |
| 3rd Place | Traffic Squad |
| 4th Place | Seven Group |
| 5th Place | Alfaleads Network |
The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.
The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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