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Total Performance Data signs landmark multi-year deal with Jockey Club of Saudi Arabia

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Tracking system launched for last weekend’s $20m Saudi Cup, the world’s most valuable race

The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has signed a multi-year deal with the Jockey Club of Saudi Arabia (JCSA).

TPD and the JCSA jointly launched the tracking system at last weekend’s two-day Saudi Cup meeting and that begun a partnership that will see every runner at every meeting in the country tracked, meaning the world’s most valuable race, The $20m Saudi Cup, will benefit from TPD’s in-running data.

The tracking software recorded some intriguing pace conundrums from the King Abdulaziz Racecourse in Riyadh over the weekend where despite many front runners emerging victorious across the card, the data points to the reverse happening in The Saudi Cup itself. John & Thady Gosden’s Mishriff came unstuck by being up with the pace early on, while the winner, Emblem Road, came from last to first. More information can be found in the attached table.

The agreement, TPD’s first in the Middle East, means the data specialists now operate in five countries throughout the world, with the two racecourses in the territory, the King Abdulaziz Racetrack and King Khalid Racetrack, the 42nd and 43rd tracks they have a presence at globally.

The new deal also means that both on-course and off-course broadcasters will have access to TPD’s live in-running graphics like those seen during the Racing League and at Ascot.

Will Duff Gordon, CEO of Total Performance Data, said: “We are honoured to have gone live with the Jockey Club of Saudi Arabia in what is very exciting deal for us as we continue to expand our global footprint.

“Racing in the territory is getting bigger every season and you just have to look at the calibre of horse that ran there over the weekend for evidence of that. It’s a very exciting time to be involved with racing in Saudi Arabia and it’s fantastic that our offering will be part of the world’s richest race, The Saudi Cup, every February.

“Looking at the data behind this year’s Saudi Cup, and it looks like a classic pace burnout, with shock winner Emblem Road coming from last to first and defending champion Mishriff tailing off after setting the fastest second quarter sectional. We’ve already had enquiries from connections of horses in the race, who clearly want a bit more insight as to why things may have panned out as they did.”

Tom Ryan, Director of Saudi Cup, said: “We are very pleased to have TPD’s tracking technology in place for all our racedays and were impressed by how quickly the service was up and running. Our local audience enjoyed the big screen graphics and we know that horsemen will appreciate access to the pace data to review their performances.”

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GG.BET adds ‘Popular Bets’ ready-made combo slips

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GG.BET has launched Popular Bets, a new platform feature that lets users place bets on ready-made combo selections in a few clicks.

The operator said the “Popular” section on the homepage highlights pre-built combinations based on popular matches and the latest markets. Once a user selects a combo, the full set of selections is automatically added to the bet slip.

According to GG.BET, the combos are generated using “enhanced recommendation algorithms” and built from markets that are popular among gg.bet users. The company said the goal is to reduce the time customers spend building selections and make the betting flow “easier and more accessible” for both experienced and newer bettors.

The update follows other recent product changes on the platform, including the launch of Bet Builder, which GG.BET said allows users to combine multiple markets within one match across both sports and esports.

The post GG.BET adds ‘Popular Bets’ ready-made combo slips appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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22Bet Partners

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

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As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.

Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.

Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

  • Register in the 22Bet Partners affiliate program
  • Drive traffic from eligible Tier-1, Tier-2 regions
    (For detailed GEO information, partners are encouraged to contact their affiliate managers.)
  • Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

  • 5% RevShare boost for 1 month

50 FTDs

  • 10% RevShare boost for 2 months

100 FTDs

  • 5% RevShare boost for 3 months
  • Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

  • Bonuses are credited after FTD confirmation.
  • Each partner receives only the highest reward tier achieved.
  • The promotion applies to the following brands within the program:
    • 22Bet
    • Betlabel
  • All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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22Bet Partners

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

Published

on

22bet-partners-introduces-the-winner’s-league-—-an-affiliate-competition-built-for-football-season

As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.

Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.

Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

  • Register in the 22Bet Partners affiliate program
  • Drive traffic from eligible Tier-1, Tier-2 regions
    (For detailed GEO information, partners are encouraged to contact their affiliate managers.)
  • Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

  • 5% RevShare boost for 1 month

50 FTDs

  • 10% RevShare boost for 2 months

100 FTDs

  • 5% RevShare boost for 3 months
  • Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

  • Bonuses are credited after FTD confirmation.
  • Each partner receives only the highest reward tier achieved.
  • The promotion applies to the following brands within the program:
    • 22Bet
    • Betlabel
  • All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Americas iGaming & Sports Betting News.

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