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Pronet Gaming takes ICE London 2022 presence to next level
Sportsbook and casino platform specialist Pronet Gaming is throwing its full weight behind its return to ICE London 2022, substantially increasing the size of its stand ahead of what Chief Commercial Officer Bobby Longhurst has described as an “unmissable opportunity” to meet face-to-face with existing and new clients.
Pronet Gaming is coming back to ExCeL London with a bang, increasing its stand capacity by 340% and adding a second level to the high-tech structure which is situated close to the hall entrance. The top deck will incorporate meeting rooms and a VIP area to give prospects and clients a higher-value experience.
ICE London organiser Clarion is committed to running the show, which will take place from 12-14th April, with Covid-19 having put paid to last year’s scheduled event, and Longhurst feels it is definitely the right call.
“It is a great feeling to be heading back to ExCeL after a two-year absence,” Longhurst said. “We have made such huge strides in terms of growing our business since we were present at the last in-person show, it was a no-brainer to make sure we took out the extra space for 2022 so that we could create an on-stand experience that matches up to those achievements.
“We look forward to welcoming attendees to our stand and can promise that we will be hosting an area that contains a real buzz of activity.”
The core focus of Pronet Gaming’s attention at the event will be on products, covering retail and online sportsbook and casino solutions. A special section of the enlarged 600m2 stand is devoted to the provider’s new managed services solution, Focused, a user-centric service offering top-level management capabilities that enables operators to sharpen their approach to the player experience, while there is again a dedicated area devoted to the retail offering.
Clarion Gaming’s Group Managing Director, Alex Pratt, welcomed Pronet Gaming’s increased presence at the show: “ICE has a long track-record of being the place where the really influential brands in the gaming space meet and where the industry’s game-changing products and services are launched. It’s fantastic to have progressive brands such as Pronet Gaming fully on board and contributing to the unique ICE London experience.
“Having such a significant presence among the 450-strong community of ICE London exhibitors is indicative of the energy and enthusiasm that gaming professionals who will be travelling from throughout the world can expect at ExCeL London in April. ICE is a forward-looking event that’s underpinned by a blend of innovation and a ‘can do’ spirit.
“The road back to in-person events was never going to be straightforward but we are experiencing strong registration numbers and some genuine momentum as April draws closer – all of which resonates with our ‘Together Never Felt So Good’ campaign theme.”
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Boomerang Partners reveals first Golden Boomerang Awards 2026 leaders in the race for Wimbledon
Boomerang Partners has shared the first leaderboard results from the Kickoff stage of the Golden Boomerang Awards 2026. One month into the tournament’s third season, the first frontrunners have appeared in the race for the stage’s main prize – a trip to the Wimbledon Championships.
The race for Wimbledon starts to take shape
The Kickoff stage has started at a fast pace. After the first month, the leading team has reached 256 points. The rest of the top five currently stand at 218, 156, 142, and 100 points, followed by teams with 93, 62, 30, 26, and 20 points in the top ten.
The early gap is not only about traffic volume. The top teams are also actively using boosts, special tasks, and stage-based opportunities. For the rest of the field, leaving those mechanics unused can quickly turn into lost points.
For now, the top ten are closest to the stage’s main prize – a trip to the Wimbledon Championships, taking place from June 29 to July 12, 2026. But the Kickoff stage runs until June 9, and May leaves enough room for movement. Several major sports events are still ahead, giving active teams more opportunities to earn points before the stage closes.
The Mystery Box draw looks ahead to football summer
Boomerang Partners is also running the first Mystery Box draw during the Kickoff stage of the Golden Boomerang Awards 2026. This mechanic is separate from the leaderboard: five active participants have already been selected at random, with another five to be named by the end of the month. The first Mystery Boxes go to Zitora Agency, AskGamblers & Gentoo Media, alfa:search, Gdc group, and AskBonus.
The Mystery Box is tied to the FIFA World Cup 2026, although Boomerang Partners is not revealing the full contents in advance. For now, the company is only hinting at exclusive football items connected to national teams competing in the tournament.
The next stage of the Golden Boomerang Awards 2026 will run during one of the busiest football periods of the year. By then, the Mystery Box will have a direct connection to what many fans will be watching most closely – the FIFA World Cup.
May brings more room to move
May is the busiest part of the Kickoff stage. The month brings the decisive rounds of European football competitions, the NBA and NHL playoffs, Roland Garros, and other events that tend to concentrate audience interest around key match days.
For affiliate teams, this is where planning becomes important. A steady flow of traffic is useful, but the bigger gains are likely to come from choosing the right days to push, completing additional tasks, and using the remaining point-earning opportunities before June 9.
The first month has shown who started strongest. May will show who can keep that pace – and who can use the final stretch to move closer to Wimbledon.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “The first month has shown that teams are treating the Kickoff stage as a real competition, not just a short campaign. The leading positions are already backed by a clear strategy: teams are using boosts, planning around sports peaks, and staying active across different mechanics. But this is exactly why the stage is still open. In May, one well-timed push can change a team’s position quickly, so consistency and timing will matter as much as the current point gap.”
The road to London remains open
The Kickoff stage of the Golden Boomerang Awards 2026 continues until June 9. Until then, the leaderboard remains open, with updates on the stage results, the remaining Mystery Box winners, and the race for the main prize in London available on the official Golden Boomerang Awards website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
References to Wimbledon, FIFA, and other third-party brands are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.
Boomerang Partners acts as an Official Regional Partner of AC Milan. Any experiences related to AC Milan are provided within the scope of this partnership.
casino games
Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity
Tequity Publishing has launched K-Pop Drop, a Burst Game from Mirror Image Gaming, with an exclusive first release on Stake. The game went live on 11th May 2026 and will be available only on Stake initially, before expanding to Tequity’s wider operator network the following week.
According to the companies, K-Pop Drop is an anime-inspired Burst Game featuring escalating multipliers and interactive mechanics. The title includes potential multipliers of up to 5000x and follows a character called Sakura as she progresses through gameplay features including boosts, landing zones, bonus triggers, and hazards.
“K-Pop Drop immediately stood out to us as the type of modern, high-energy content we believe is becoming increasingly important within the market,” said Dominic Sawyer, VP Growth at Tequity. “Players today are looking for more interactive, entertaining experiences that feel highly engaging from the first second of gameplay. Mirror Image Gaming has done a fantastic job creating a game with real personality and strong replayability, and we’re excited to launch it first with Stake before rolling it out across the wider network.”
Mirror Image Gaming CEO Gray Wagner said the Stake launch is intended to broaden the game’s reach. “We wanted K-Pop Drop to feel fast, unpredictable, energetic, and memorable – something that instantly stands out both visually and through gameplay,” said Wagner. “Working with Tequity Publishing and launching first with Stake gives the game an incredibly strong platform from day one, and we’re excited to see players experience it.”
Tequity said K-Pop Drop will become available to its wider operator network from the week commencing 18th May.
The post Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
SkillOnNet launches MegawaysCasino in .com markets under MGA licence
SkillOnNet has launched MegawaysCasino across multiple international .com markets under its Malta Gaming Authority (MGA) licence, the company said.
The expansion follows a relaunch of MegawaysCasino in the UK in March under the SkillOnNet umbrella, which the company described as a strong performer.
MegawaysCasino is built around the Megaways
slot mechanic, a variable reel system originally developed by Big Time Gaming that can offer up to 117,649 ways to win, according to the release. SkillOnNet said the platform includes more than 8,000 games spanning slots, crash games, table games and live casino.
Giordana Anticoli Kalifa, Country Manager at SkillOnNet, said: “MegawaysCasino has performed exceptionally well in the UK, and it quickly became clear that there was strong demand for this experience in other regulated markets. With Megaways
already hugely popular worldwide, expanding under our MGA licence allows us to bring this iconic product to even more players in a safe and fully compliant way. This is just the beginning of our global journey.”
The post SkillOnNet launches MegawaysCasino in .com markets under MGA licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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