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IGP and AretoNet extend partnership until 2024

Published

4 years ago

March 1, 2022

Reading Time: 2 minutes

Prolific operator, Inter Group Partner Holding (IGP), has extended its partnership with real-time business intelligence and CRM platform and service provider, AretoNet.

IGP already operates 11 brands through AretoNet, including player favourites ChitChatBingo, UK-Bingo and JazzySpins, and will now look to continue their exponential growth hand-in-hand for a further two years, taking the deal through to 2024 at the very least.

The seasoned operator offers players world class bingo and casino entertainment and will continue to take advantage of AretoNet’s expertise in real-time data analytics, business intelligence and advanced segmentation, alongside the full range of marketing automation features and tools.

Offering artificial intelligence, business intelligence, automation and their own proprietary Messaging Channel, AretoNet will provide IGP with all the tools required to execute relevant real-time marketing campaigns, maximising player conversion and retention.

AretoNet also allows operators to fully analyse their database and run automated campaigns with full lifecycle analysis. Using real-time data, IGP and other operators can make accurate decisions, launch campaigns and analyse effectiveness – all while reducing operational burden.

Lars Söderlund, Business Director and co-founder of IGP, said: “AretoNet has been influential in IGP’s upward trajectory; we’re delighted to extend the partnership until 2024 and continue this strong alliance moving forward.”

“Since joining forces, we’ve been able to analyse our player data in greater depth while maintaining an easy-to-use functionality. We’ve grown as a business alongside AretoNet and we’re sure we will continue to do so together. Here’s to the next two years.”

Justin Farrugia, CEO and co-founder of AretoNet, added: “Our link-up with IGP has already been a huge hit and we’re very happy to extend the partnership until 2024 at the very least.

“We’re into double figures in the number of brands we’ve launched together, we’ve made integration seamless for other operators and we’ve witnessed fantastic growth together. It’s a great team at IGP and we’re excited to continue working with them over the next couple of years.

“We’re proud of what we feel AretoNet can bring to customers, and the renewal of this partnership just goes to show the value of what we do. We can’t wait to build on our success together with IGP.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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