Leading sportsbook technology provider grows European footprint with major local operator

Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.

The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..

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Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.

The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.

Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.

“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”

Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.

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“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”

Million Games is thrilled to announce the release of Chicken X, a high-risk, high-reward game that brings an exciting gambling twist to the classic arcade-style road-crossing genre. With a maximum payout factor of 10,000x, Chicken X challenges players to navigate the daring chicken across a busy road while strategically deciding when to cash out or push their luck for even bigger rewards.

A New Take on Risk and Reward

Chicken X is designed to blend simple yet exhilarating gameplay with the thrill of casino-style betting. Players must guide Jack the Chicken across multiple lanes of traffic, collecting cash with each successful crossing. However, one wrong move could mean disaster – if Jack gets hit by a vehicle, the game ends, and all accumulated winnings are lost.

With five difficulty levels ranging from Beginner to Insane, players can adjust the level of risk they are willing to take. Each level offers a unique combination of volatility and potential payouts, making Chicken X suitable for both casual and high-stakes players.

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“We wanted to create a game that balances fast-paced decision-making with the excitement of high-stakes gambling,” said Thomas Nimstad, CEO of Million Games. “Chicken X is all about knowing when to take the win and when to take the risk. With its arcade-inspired betting mechanics and intense multiplier system, we believe this game will captivate players looking for an adrenaline-fuelled experience.”

Innovative Features and Engaging Gameplay

Chicken X incorporates:

• Cash winnings – Winnings increase as you progress across the road with a max payout of 10,000x.
• Five levels of difficulty – Each with varying levels of risk and reward.
• Strategic cash-out system – Players can choose to collect their winnings at any time or continue for higher payouts.
• Immersive visuals and sound design – Creating a high-energy casino atmosphere.

With a medium volatility rating and 96.5% RTP, Chicken X offers a balanced mix of entertainment and reward potential.

Now Available on Million Games

Chicken X is now live and available to play on Million Games, adding another exciting title to its growing portfolio of innovative casino games. Players can experience the thrill of fast-paced decision-making and strategic betting in a game that combines arcade nostalgia with high-stakes gambling.