eSports
F1 Esports Series presented by Aramco breaks viewing and engagement records in 2021
Following today’s announcement of the 2021 F1 season’s audience and attendance figures, we can confirm that the 2021 F1 Esports Series presented by Aramco has broken viewership and engagement records – building upon the huge momentum gathered in 2020. The full series, which ran throughout 2021, achieved over 23 million views across digital platforms, a +103% YOY increase.
Digital & TV:
The Series’ flagship event, the Pro Championship, was the main contributor to the large proportion of the 23m digital views with 13.8m views, representing a 47% increase from 2020. The remaining views were split across the F1 Esports Series’ mix of output, including the return of the F1 Esports Series Challengers, as well as the Pro Exhibition and Preview Show.
Each Event of the 2021 Pro Championship subsequently broke the previous Event’s viewing record, culminating in 4.5m views for December’s Grand Final, up 67% YoY, which saw Jarno Opmeer clinch his second consecutive Drivers’ Championship, this time for Mercedes, who also secured the Teams’ title for the first time since 2018.
In addition to digital viewership, the cumulative TV audience for the whole of the Pro Championship and the Preview Show, reached an estimated 858k – more than three times the total audience for the 2020 series (269k).
Social media:
The social media output from the F1 Esports Series continues to be commended for the high quality of content that supports the action, and is highlighted by the fact that engagements, impressions, and video views all significantly increased last year compared to the 2020 season.
Across the Pro Championship events in 2021, there were 10.5m engagements on the official F1 Twitter, YouTube, Facebook, Twitch and Huya channels – more than double the 4m total in 2020. The content also received 458m impressions, and 4.1m video views, increasing on 2020 by 93% and 71% respectively.
The future of the F1 Esports Series presented by Aramco:
The excitement and drama of real-world racing was replicated in the virtual world with fans wanting more and more action, and enjoyment across the 2021 Pro Championship was very strong, with an average of 70% giving scores of 8 (or above) out of 10 for each race in a post-season survey – a significant increase on both 2019 (64%) and 2020 (55%). The F1 Esports Series Pro Championship presented by Aramco will return in the second half of 2022, with more updates to follow soon.
Action in 2022 is already well underway, with the F1 Esports Series Challengers starting in January, with events for Xbox, PC and PlayStation competitors taking place every fortnight as competitors look to qualify for this year’s Pro Exhibition. As previously reported, a record 494k participants attempted to qualify in 2021, which was a 108% increase on the previous year.
Ben Pincus, Director of Commercial Partnerships at Formula 1, said:
“It is fantastic to see the F1 Esports Series presented by Aramco break records across the board once again, crowning a brilliant year of action throughout our virtual racing. Not only are we seeing competition at the highest level, but thanks to the increased content output across our social channels, our strong community of fans has never been more engaged.”
Paul Jeal, F1 Senior Franchise Director at Codemasters, said:
“It’s an incredible time to be associated with Formula 1, and we are extremely proud of the continued growth of the F1 Esports Series presented by Aramco. The quality of the racing has kept us all enthralled, and congratulations again to our champions Jarno Opmeer and Mercedes. Each year, we are driving new players into our game. The dream of getting to sign and race for a Formula 1 team is driving up participation, and the emerging talent coming up through the 2022 Challengers is a testament to that.”
John Clarke, CEO at Gfinity, said:
“The significant increase in viewership of the F1 Esports Series presented by Aramco is due to a growing passion for virtual racing and the appeal of all things Formula 1 amongst young gamers. The drivers are at the peak of their powers and the racing is competitive and exciting, and they are becoming true social media personalities. This is great news for the future of F1 Esports.”
Powered by WPeMatico
1000 Dreams Fund
Riot Games and 1000 Dreams Fund Expand Talent Pipeline in Esports Broadcasting, Accepting Two New Cadets to their Specialized 2026 Program
1000 Dreams Fund (1DF), a nonprofit that empowers talented women and students in need with scholarships, mentorship and other critical resources to help them reach their dream careers, has announced that two new cadets have been selected to its 2026 Riot Games Esports Broadcasting Cadetship at Riot Games’ Remote Broadcast Center (RBC) powered by AWS in Seattle.
The cadets selected for the three-month, paid cadetship position are:
• Marissa M. – Indiana University Bloomington
• Kevin D. – University of North Florida
The cadetship program runs in partnership with Riot Games—a leading video game developer, publisher and esports tournament organizer—and their global partner, AWS. Together with 1DF, the partners are committed to expanding access and creating pathways for individuals aspiring toward a career in esports broadcasting and production.
“We’re excited to host the Esports Broadcasting Cadetship in our Seattle Remote Broadcast Center for the first time. This facility has revolutionized how we produce esports at scale, and the Esports Broadcasting Cadetship brings that innovation to life by connecting emerging talent directly to the future of the industry. Through our partnership with 1000 Dreams Fund, we’re not only investing in today’s talent but also building a pipeline of leaders equipped to shape what comes next in global esports production,” said Allyson Gormley, Global Operations Director, Esports Broadcast & Production for Riot Games.
As Gen Z and early-career professionals increasingly rethink traditional career tracks, demand continues to grow for hands-on, skills-driven roles that offer clear pathways into competitive industries. In response, innovative workforce programs are materializing to bridge the gap between aspiration and opportunity, prioritizing real-world experience over linear career models.
The Riot Games Esports Broadcasting Cadetship exemplifies this new model of workforce development in emerging fields. Launched in 2023 as part of 1000 Dreams Fund’s broader commitment to workforce access and equity, the program was built to meet this moment — long before non-traditional career pathways became a mainstream conversation. By placing early-career students inside a global esports operation, the Cadetship provides a proven pathway, offering the training, mentorship and live production experience needed to launch careers in esports broadcasting.
“This year marks 10 years of 1000 Dreams Fund building programs that create real access to opportunity for students and early-career talent. The Riot Games Esports Broadcasting Cadetship reflects the kind of long-term, impact-driven work we’ve been committed to since day one, and in a time of deep transition in the workforce, these programs are more important than ever. We’re proud to continue expanding pathways, especially within emerging industries, that help students turn ambition into lasting careers,” said Christie Garton, founder and CEO of 1000 Dreams Fund.
For the selected cadets, this investment creates immediate momentum and removes common barriers to entry while positioning participants for long-term growth in a highly competitive field.
The post Riot Games and 1000 Dreams Fund Expand Talent Pipeline in Esports Broadcasting, Accepting Two New Cadets to their Specialized 2026 Program appeared first on Americas iGaming & Sports Betting News.
FACTORY-C, the Berlin-based communications powerhouse specializing in gaming and esports, has announced the appointment of Tom Achsel as Event Communications Manager. Achsel will join the “Home of Indies” team alongside project initiator Christiane Gehrke, focusing on the platform’s global expansion and upcoming presence at Gamescom 2026.
With over a decade of experience in the tech and gaming sectors, Achsel brings a massive professional network and deep operational expertise to the agency.
A Veteran of the Berlin Gaming Scene
Tom Achsel is a well-known figure in the German development community. His career highlights include:
-
Games Academy: Served as Head of Marketing & Events at one of Europe’s oldest game development institutions.
-
Games Ground Berlin: Co-founded and led communications for the Berlin Gaming Festival, curating impactful B2B programs and speaker lineups.
-
IGDA Berlin: Serves as Vice-Chairman, strengthening ties between local developers and the global gaming ecosystem.
Christiane Gehrke, Senior Event Communication & Sales Manager at Factory-C
“Tom knows the indie scene from multiple perspectives and has a sharp understanding of the needs of indie developers,” said Christiane Gehrke, Senior Event Communication & Sales Manager at FACTORY-C. “He brings everything needed to support the continued development of Home of Indies.”
Scaling the “Home of Indies” Platform
Since its debut in 2022, Home of Indies has grown into a central pillar of the Gamescom Indie Area. The platform provides a shared booth for independent developers, lowering the barrier to entry for international studios.
-
2025 Growth: The booth expanded to 440 square meters, featuring over 50 games from a dozen countries.
-
New Features: The project recently added a dedicated Spotlight Stage, streaming booths, and professional networking areas via MeetToMatch.
As Event Communications Manager, Achsel will lead the outreach strategy for Gamescom 2026, ensuring that the creative diversity of the global indie scene receives maximum visibility among press, influencers, and players.
The post Tom Achsel Joins FACTORY-C to Spearhead “Home of Indies” Communications appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BlueBottle, the Munich-based esports technology innovator, has officially launched League Broadcast, its professional-grade production software, via a new Software-as-a-Service (SaaS) subscription model.
Announced on January 7, 2026, this B2C release moves the platform from selective partner deployments and its long-standing beta phase into a publicly accessible tool for leagues, tournament organizers, and individual content creators worldwide.
Professional Broadcast Tools for All Tiers
League Broadcast is designed to automate and elevate the visual storytelling of competitive gaming, specifically targeting the League of Legends ecosystem. The software bypasses traditional API limitations by using low-level game data collection to provide real-time, high-fidelity visualizations.
At launch, BlueBottle has introduced a tiered pricing structure to suit different operational scales:
| Tier | Status | Key Features | Target Audience |
| Free | Available | Core overlays, essential team/player data, basic game stats. | Grassroots creators & amateur streamers. |
| Basic | Available | Commercial usage rights, customizable pre-game elements, professional draft tools. | Semi-pro leagues & small event organizers. |
| Pro | Coming Soon | Advanced analytics, event-driven automation, premium production tools. | Professional leagues & high-scale live operations. |
Supported by Creative Europe Media
The transition to a scalable SaaS model was significantly bolstered by funding from Creative Europe Media, the European Union’s flagship program for the audiovisual and creative sectors. This backing allowed BlueBottle to invest in:
-
Enhanced Stability: Hardening the software for 24/7 live environments.
-
Improved Infrastructure: Faster development cycles and dedicated customer support.
-
Accessibility: Lowering the barrier for European creators to produce “broadcast-quality” content that competes with high-budget international productions.
“This launch represents more than a new pricing model — it’s the moment League Broadcast becomes accessible to the wider esports community,” said Lars Eble, CTO at BlueBottle. “We were able to invest in long-term product quality… ensuring that our B2C customers receive the same level of reliability previously reserved for large partners.”
Strengthening the European Esports Ecosystem
By providing affordable, automated tools for real-time data visualization—such as dynamic gold graphs, inhibitor timers, and 3D in-world branding—BlueBottle is positioning itself as a core infrastructure provider for the digital media age. The platform allows smaller organizations to monetize their formats more effectively through professional-looking sponsor placements and deeper viewer engagement.
The post BlueBottle Launches “League Broadcast” SaaS for Streamlined Esports Production appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Booming Games7 days agoBooming Games and Live Play Mobile Launch “LivePlay™ Slots” with Exclusive Modo Debut
-
Affiliate Events7 days ago
Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner
-
Affiliate Management7 days agoN1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing”
-
Affiliate Management7 days ago
N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing”
-
Affiliate Events7 days ago
Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner
-
Global Expansion7 days ago
ProgressPlay Unveils Dual-Engine Strategy for 2026: Empowering Partners via Standalone and Sweepstakes Solutions
-
Carl Gatt Baldacchino Head of Account Management SlotMatrix4 days ago
SlotMatrix revives classic slot action with Crazy 777 U.S launch
-
Adam Pentecost Chief Revenue Officer at Gaming Corps4 days ago
Gaming Corps partners with BetMGM for exclusive Ontario launch
