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KAIROS GROUP ACQUIRES GAMING AND ESPORTS ORGANISATION HORIZON UNION

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GLOBAL gaming media company, Kairos Group, has acquired gaming and esports organisation, Horizon Union (Horizon).

The latest organisation to join Kairos Group, which is also home to Kairos Media, Kyma Media, Turopium Sports and Entertainment and Kairos Ventures, Horizon will be managed and operated out of its base in Manchester.

Founded by Kieran Wood and Will Mollett in 2017, Horizon has grown to house over 35+ creators who drive and deliver content via an always-on strategy. Working alongside global brands such as GFUEL, Boost Gaming and ChampionUS, the organisation operates on the core principles of working closely with creators to provide strategic business value, within various verticals in the gaming world.

Horizon entered the esports space in January 2022 with the acquisition of esports team Top Dogs, competing in the APEX Legends Global Series (ALGS) league. With the UK esports industry continuing to show extensive growth, Horizon is hyper focused on continuing to develop and nurture grassroot competitive talent as well as establishing stature.

Alongside founding Horizon both Kieran and Will worked at Kairos Media for two years, with Kieran as an account manager and Will as a campaign manager.

Commenting on the acquisition, co-founder and operations and commercial lead at Horizon, Kieran Wood, said: “Working with the Kairos Group team for nearly 2 years has been nothing short of a life changing experience, both professionally and personally.

“The level of progression and development from working at Kairos Media and Horizon simultaneously has worked hand in hand to creating a sustainable and profitable organisation in Horizon.

“I could not be prouder of what we’ve achieved so far but we’ve still got a long way to go. Horizon’s future is looking very strong, with even more partners and creators joining and more esports ventures in the pipeline and we can’t wait to begin this next phase under the Kairos Group umbrella. “

Co-founder and talent and partnerships lead, Will Mollett, added: “A journey with Horizon that began in 2017 is now merely just the beginning come 2022.

“Working with Kairos Group is nothing short of a phenomenal opportunity for growth, not only as an organisation but also for our creators, who are always at the forefront of Horizon. Surrounding ourselves with like-minded individuals, who know the space better than anybody else, assists in all areas to the highest degree. The future is bright and I cannot wait to get started.”

Founded in 2015, Kairos Group has offices in the UK (London and Manchester), with teams also in Germany, France and the USA. The group has worked with some of the largest, most exciting brands in the world, including Facebook, Epic Games, KFC, JBL and Porsche.

Drew Townley, CGO of Kairos Group and managing director of Kairos Media, said: “Will and Kieran have been some of the brightest minds and hardest workers at Kairos Media since they joined. The opportunity for Kairos Group to support a journey, that I have no doubt they would have excelled at regardless, was too good to turn down.

“It adds a completely new pillar to the Group with a gaming organisation itself, with ambitions to do esports the right way in the UK and beyond. We already have some of the most forward thinking brands on this journey with us and Horizon only adds to the incredible offering for any partner.”

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Vlad Marinescu Re-Elected as 10th IESF President

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The International Esports Federation (IESF) concluded its 17th Ordinary General Meeting (OGM) in Kuala Lumpur, Malaysia, alongside the 17th World Esports Championship Mobile Legends: Bang Bang (MLBB) Finals. Member federations from around the world gathered to review the federation’s annual progress, adopt key motions, and participate in the 10th IESF Elections, marking a milestone moment in the federation’s governance history.

During the election session, Vlad Marinescu was re-elected as the 10th President of the IESF, securing his second term. His re-election reflects the continued confidence of the membership in his leadership and vision for the future of the World of Esports.

“I am truly grateful for the trust placed in me to continue leading the International Esports Federation,” Marinescu said. “As we mark our 10th election cycle, we remain steadfast in our commitment to unity, transparency, and the sustained growth of the World of Esports.”

Delegates reviewed strategic priorities for the year ahead, including enhanced governance standards, expanded athlete development initiatives, and strengthened international cooperation. Voting on member-submitted motions underscored the federation’s collective commitment to advancing integrity, professionalism, and institutional maturity across the esports ecosystem.

The assembly also elected the IESF Board for 2026, comprising:

Board Members:

  • HRH Prince Omar Bin Faisal – Jordan

  • Afiq Fadhli Bin Narawi – Malaysia

  • Elin Yoojung Moen – Norway

  • Clint Kennedy – United States

  • Flip De Bruyn – Namibia

The OGM concluded as the 17th World Esports Championship MLBB Finals continued, highlighting IESF’s ongoing mission to unite nations through Esports and support athletes, federations, and fans worldwide.

The post Vlad Marinescu Re-Elected as 10th IESF President appeared first on European Gaming Industry News.

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GG.BET launches Bet Builder for a new way to bet

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Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.

Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.

To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.

GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.

GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.

The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.

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IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur

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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.

After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.

“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”

As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.

IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.

The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.

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