Amelco USA
Amelco boosts US offering with BetSwap integration
Secondary market for sportsbooks now available for all Amelco US partners
Amelco, the leading sportsbook and platform provider, has reached a deal to partner with BetSwap Limited, the world’s most efficient and fully integrated online secondary marketplace for sportsbooks.
This partnership enables Amelco to offer its US-based operator partners with a new way of engaging their players by providing a secondary market for the buying and selling of active betslips between players within their sportsbook.
BetSwap’s platform provides players with an industry-first ability to buy and sell active betslips with other players on their sportsbook of choice, whether before or during a match – as long as the outcome hasn’t been settled.
By integrating BetSwap, Amelco’s US partners will now be able to engage their players in new ways through the marketplace and through the social elements attached to the buying and selling of active betslips.
The addition of this peer-to-peer marketplace greatly strengthens Amelco’s platform, which is now live in 11 states and provides bespoke enterprise sports betting and trading platforms to multiple tier-one operators.
Commenting on the integration, Brandon Walker, Head of Amelco USA, said:
“At Amelco we are all about innovation, new products, and staying ahead of the curve. We are thrilled at the prospect of working with new providers – this deal enables Amelco to provide partners with an enhanced betting experience, giving them an exciting new way to exit betting positions at high margins.”
Brent Winston, Co-Founder and CEO of BetSwap, added:
“We are very excited to be partnering with Amelco in order to bring our innovative solution with industry-first functionality to one of the most respected platform providers in the industry.
We believe this partnership will provide an enjoyable and competitive new way for players to interact with their sportsbook – and other players – all while enhancing their betting experiences. Amelco’s track record for innovation and growth makes them a perfect partner for BetSwap as we expand our presence not only in the US, but globally.“
Founded in 2006 by veterans of the global financial sector, Amelco is the supplier of choice for the likes of Entain, Flutter, Hard Rock Digital, FuboTV and Sportradar.
The tier-one supplier closed a record-breaking 2021 for its US operations, delivering one of the continent’s most comprehensive platforms available to operators. Spanning sports betting, iGaming, retail, player account management (PAM), as well as multiple data feeds, Amelco is now live across 11 US states, including Iowa, Michigan, New Jersey, Pennsylvania and Florida.
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World-class platform provider to go live in Canada’s foremost regulated province
Amelco, the leading sports betting and platform supplier, has announced that it will be launching in Ontario, the first time it will showcase its end-to-end product in the Canadian region.
The move marks a major milestone for Amelco, with the provider to roll out its full end-to-end solution, having seen its iGaming, player account management and sportsbook suite being granted a Gaming Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO).
Following the announcement, Amelco expects to confirm its first major Ontario partner within the coming weeks.
Ontario itself boasts an influx of some of the country’s sporting giants such as the Toronto Maple Leafs, Toronto Blue Jays and Toronto Raptors, with Amelco having high expectations that its platform will be a huge success with players across the province.
The extensive popularity of iGaming in Ontario is also expected to be a key differentiator for Amelco, with its full iGaming suite to provide games from the likes of Evolution, NetEnt, Red Tiger, Pragmatic Play and Pariplay.
Commenting on its Ontario launch, Brandon Walker, Head of Amelco USA, said: “This represents a significant milestone for us, and we are thrilled to be finally entering Ontario, where we are confident that both our sportsbook and iGaming products will prove to be very popular.
“Moving into an area with such a rich sporting history boosts our hopes of making an immediate impact within the space and with multiple operators already lined up to go live, we are confident of making a fast start in the province
“We have huge plans coming up over the next 12 months and we want to expand our presence across Canada as other provinces are granted licences.”
Sports betting giant strengthens US position with Ohio launch
Amelco, the leading sports betting and platform provider, has confirmed that it has gone live in the state of Ohio, with its product live since the 1st January 2023.
The supplier, which offers the most comprehensive end-to-end platform in North America, has received regulatory approval for its full-service solution which currently spans 12 states, with two additional jurisdictions to be announced in the near future.
This landmark deal represents a significant milestone for Amelco, with some of its strongest ever go-live numbers recorded in just three weeks of operating in the Buckeye State.
Over the New Year weekend, over 11 million transactions were recorded overall across the state with Cincinnati seeing 1.9 million of these and Columbus just over a million.
Testament to the state’s potential, the number of transactions over that weekend in Ohio was even higher than New York’s over the same 48-hour period.
In total, there are currently 16 sportsbooks live in the Buckeye State, with the ultra-competitive market powered by the extensive success of its sports teams, including the Cincinnati Reds, Cleveland Guardians and the Cincinnati Bengals.
With Maryland and Massachusetts to also be added to the provider’s roster shortly, Amelco’s end-to-end solution spans bespoke trading, iGaming, retail, player account management and multiple data feeds, making it North America’s most comprehensive platform.
Commenting on its Ohio launch, Brandon Walker, Head of Amelco USA, said: “This is another major steppingstone in Amelco’s extensive plans for expansion in the US, and we look forward to bringing our offering to an increased audience of sports bettors.
“We expect excitement to only increase, and we are really interested to see what the numbers are going to look like over the course of the next few months. In terms of our product, no one-offers a full service, end-to-end solution like we do at Amelco. We deliver everything under one roof which no other provider can do.”
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Saracen Casino is first in the state to integrate US’s most comprehensive platform
Amelco, the leading sports betting and platform provider, has gone live in Arkansas with Saracen Casino in a move that strengthens the Natural State’s newly established online sports betting market.
Representing one of four licences initially issued, this landmark deal confirms Saracen Casino as one of the first operators to establish state-wide sports betting in Arkansas and coincides with the start of the NBA playoffs and the summer calendar of sport.
The deal has seen Saracen go live with its own-brand sportsbook and custom mobile app, available state-wide – all powered by Amelco – reflecting the unique conditions of the state’s market, with Amelco’s in-house team ensuring its services deliver to Saracen’s bespoke requirements.
Under the agreement, Saracen Casino is set to benefit from Amelco’s end-to-end sports betting solution.
Testament to Amelco’s position in the US market as one of the industry’s leading platform providers, the deal marks yet another major landmark for the tier one provider, who already services numerous leading operators globally, including Flutter, Hard Rock Digital, FuboTV and Wynn Interactive.
Commenting on the deal, Brandon Walker, Head of Amelco USA, said: “It’s great to be out of the blocks as one of the first suppliers in the state to go live with state-wide mobile. Arkansas is a very exciting state to go live in and Saracen Casino holds plenty of growth potential as one of the first operators to debut in the state.
“We’re all about delivering solutions for our partners that exactly fit their needs. We see this as a great example of making that happen, delivering to Saracen’s unique requirements for homegrown market conditions.”
Carlton Saffa at Saracen added: “We are delighted to integrate Amelco’s platform for this landmark deal, which sees sports betting go live in Arkansas for the first time.
“Establishing an online presence is clear evidence of Saracen’s ambition in the online sports betting space, and choosing Amelco’s high-quality platform is representative of our commitment to providing the best possible offering for the state’s players.”
Amelco offers one of North America’s most comprehensive platforms available to operators, spanning sports betting, iGaming, retail, player account management (PAM), as well as multiple data feeds.
Amelco is now live in a total of 14 states; with additional jurisdictions to be announced in the near future.
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