Baltics
Swintt games make Latvian debut
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Superstar software provider gearing up to offer full suite of slots in brand new market
Swintt, the award-winning software provider behind global smash hits Rock N Ways XtraWaysTM and Book of the East, has announced that it will be strengthening its presence in Baltic igaming market this month by making its full suite of slots available in Latvia.
Having enjoyed a successful launch in Estonia last year, the sought-after game studio will now look to extend its reach in the region by debuting titles from the Swintt Select and Swintt Premium ranges in the country, enabling Latvian customers to sample its state-of-the-art slots for the very first time.
With over 120 titles currently available in the Swintt catalogue and new releases being added every month, players in Latvia will now be able to choose from state-of-the-art video slots like the recently-released Hawaiian adventure, Aloha Spirt XtraLockTM, and more traditional fruit machine-style games including the fan-favourite Seven Books Unlimited and the exciting new prize wheel title, Extra Win X.
Given all that and more will be debuting in the country over the coming weeks, the move represents a significant step forward for the brand as Swintt looks to cement its position as one of Europe’s fastest-growing game studios – a reputation that was recently enhanced even further by the provider being justifiably recognised as the “Rising Star in Casino Innovation/Software” at the SBC Awards 2021.
To facilitate the brand’s Latvian debut, Swintt will initially team up with leading online casino Optibet – the same operator that it previously partnered with in Estonia – with the casino being granted a limited-time exclusivity period during which it will be the only site in the country to offer Swintt slots.
Lasting from now until the start of April, the limited exclusivity period means players at Optibet will be able to get an early look at what the software provider is all about ahead of a wider scale launch in the country later in the year. It will also allow Optibet to steal an early march on the competition as it looks to further improve its reputation as the best place to find all of Latvia’s hottest new slot releases.
Swintt’s Latvian debut will allow the brand to maintain its continued recent expansion into regulated markets, especially as it follows hot on the heels from two other deals in Germany and Estonia in recent weeks. With such ambitious plans for 2022 already unfolding, Swintt intends to make massive strides forward in the coming months – and the team is clearly looking forward to the road ahead.
David Mann, Chief Commercial Officer at Swintt, said: “Having already enjoyed great success in Estonia in 2021, the team at Swintt couldn’t be more excited about making our Latvian debut this month. The initial deal with Optibet represents a continuation of our recent European expansion and will allow players to get a first look at our slots ahead of a wider launch in the country later this year.”
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Baltics
Rīga City Council to Ban Gambling Halls in the Latvian Capital
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The Rīga city council is planning to ban gambling in the Latvian capital almost completely according to new regulations it has prepared.
The municipality has developed new binding regulations that will determine the territories in which the organisation of gambling will be prohibited. Rīga Mayor Vilnis Ķirsis said at a press conference that the main goal of the binding regulations is to make Riga gambling-free.
However, the plan is not in fact a blanket ban, though it stipulates that gambling is only possible in a few small areas.
Gambling will not be allowed to be organised in municipal real estate, neighbourhood centres, cultural monuments and their territories, their protective zones and in the building protection territories specified in the Riga spatial plan.
Juris Celmārs, Chairman of the Board of Olympic Casino Latvia Ltd., said that the planned restrictions could promote the development of a new niche of the shadow economy – unregulated, illegal gambling halls which would not generate any tax revenue.
“By preventing a legal and strictly supervised industry from operating, illegal places will begin to satisfy consumer demand,” Celmārs said.
The Latvian Interactive Gambling Association (LIAB) said that decisions must be proportionate and legal, otherwise the industry will be forced to go to court to defend its rights. There have already been lengthy legal battles over the matter.
“As a result, the industry’s losses and legal expenses may have to be compensated from the city budget,” LIAB representatives said.
The post Rīga City Council to Ban Gambling Halls in the Latvian Capital appeared first on European Gaming Industry News.
Baltics
Bombay Group Enters a New Era with Kevin McGowen taking the lead as CEO
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Bombay Group, renowned for its innovative approach to luxury gaming and hospitality, is set to embark on an exciting new chapter by appointing Kevin McGowen as the new CEO.
“Time has arrived to welcome all suitable discerning players from across the globe to experience our unparalleled gaming offerings,” said Mr McGowen as he sees Bombay Group as a global leader in redefining the gaming experience that combines cutting-edge technology, cashless systems, and private, exclusive environments to reshape the traditional casino industry. “I’m hugely impressed by the Bombay team’s dedication to elevating standards in the high-end gaming industry from a product and compliance perspective. One of my goals for the near future is to engage even broader global experience in the team,” added the new CEO.
The company’s interim CEO, Anita Brinke, has set the stage for Bombay Group’s next phase of growth as the final preparations for the opening of the unique venue are concluded, and the organisation is well-prepared for its ambitious goals. “The ultimate goal of my work of recent years has been to realise the unique vision of a destination that is totally worth a separate journey regardless of how much one has experienced in life. Only a few weeks remain until the opening of The Burman and in combination with the Bombay Club they will complete the redefining of modern high quality entertainment. Now is a good time to pass the baton so that Kevin can give our crown jewel the final shine,” said Brinke assuredly.
Kevin McGowen, a Chief Executive has over 30 years of experience in gaming, hospitality and relationship marketing. Most recently, he served as CEO of Les Ambassadeurs, a prestigious private members’ casino in Mayfair, London. Kevin’s career spans across major global gaming jurisdictions and client feeder markets, including Las Vegas, The Bahamas, London, the Far East, and the Middle East. Kevin’s extensive experience in both land-based and online gaming will play a pivotal role in realising the Group’s ambitious vision.
The Group is also pleased to announce Dajana Tiitsaar as Chief Operating Officer. Dajana’s strong operational background and extensive knowledge of local market dynamics will play a critical role in ensuring seamless daily operations. Dajana joined Bombay Group from Enefit, an Estonian based energy company where she last held the country manager position, she also has over a dozen years of experience in tourism, hospitality and marketing. Her appointment underscores Bombay Group’s commitment to operational efficiency and long-term success.
In August 2024, Bombay Group proudly opened the Bombay Club, alongside world-class restaurant, bars, and lounges in Tallinn. Looking ahead to March 2025, Bombay is set to open its highly anticipated hotel, The Burman, in Tallinn’s historic Old Town. Dating back to 1850, The Burman is among the city’s historic gems. The hotel will open with two additional restaurants, a bakery, and a spa, further enhancing and enriching the character of Tallinn’s historic Hanseatic town. This addition will complete the full buildout of the project, cementing Bombay Group’s commitment of delivering premium world-class experiences in gaming and hospitality.
The post Bombay Group Enters a New Era with Kevin McGowen taking the lead as CEO appeared first on European Gaming Industry News.
Baltics
iDenfy and 7bet team up to stop multi-accounting with AI-powered ID verification
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iDenfy’s advanced KYC tools will help streamline the onboarding process for 7bet’s gaming platform, minimizing multi-accounting or promo abuse rates
iDenfy, a Lithuania-based RegTech company specializing in AI-powered ID verification and fraud prevention solutions, partnered with 7bet, a leading Lithuanian iGaming operator offering sports betting and iGaming services. iDenfy’s Know Your Customer (KYC) software will help 7bet’s gamers access the platform quicker while ensuring legal compliance and minimizing fraudulent accounts, such as those who abuse the bonus system or want to overcome bans using multi-accounting.
In 2024, the iGaming industry witnessed a significant surge in fraudulent activities, with overall fraud increasing by 64% compared to previous years. Much of this fraud is due to duplicate accounts, commonly known as multi-accounting. According to Domantas Ciulde, the CEO of iDenfy, e-commerce marketplaces and iGaming establishments are the leading industries for multiple account fraud. This is part of the convenient nature of such services: you can access games or shop multiple items easily online.
However, D. Ciulde stresses that from a business perspective, this results in major financial losses, especially since fraud rings use bots and other techniques to bypass weak authentication measures. In regions like Western and Central Asia, sign-up and welcome bonuses are usually prevalent, which caused a decline rate in new signups due to fraudsters attempting to exploit these promotions through multiple accounts.
iDenfy’s newest partner, 7bet, offers a dynamic platform for sports betting and online gaming, focusing on providing a secure and engaging environment for users. Operating in a high-risk sector, 7bet faced challenges managing suspicious registrations, including users who are attempting to bypass KYC checks with duplicate accounts, fraudulent documentation, or automated bots. To detect multiple accounts, blocklisted users, or simply players who are abusing the promo system more efficiently, the iGaming business understood they needed a fully automated solution. As a result, by integrating iDenfy’s innovative solutions, 7bet has implemented a highly scalable and automated player onboarding process that helps to fully reduce the reliance on manual reviews and boost verification accuracy.
By integrating iDenfy’s identity verification software, 7bet benefits from an innovative system that is capable of recognizing, verifying and extracting data from over 3,000 identity documents across 200 countries and territories. This technology supports global compliance while providing 24/7 expert oversight to minimize fraud and system errors. Additionally, advanced biometric algorithms, including facial recognition and 3D liveness detection, ensure that only legitimate users are granted access. The system prevents attempts to use fake images, 3D masks, or other forgeries in the verification process, offering bulletproof authentication and security.
In addition to that, with iDenfy’s passive liveness checks, the company now ensures a frictionless onboarding experience, reducing duplicate account rates as the innovation evaluates the validity of a user’s selfie without requiring them to perform additional actions, such as turning their head. This dual approach, coupled with document verification, not only saves time for the user but also obscures security processes, deterring potential fraudsters from accessing exploitable information. According to iDenfy, this also works as a way to spot underage users who are trying to bypass KYC checks. “Our solution ensures that only age-appropriate, legitimate players access their beloved games, which is the key to maintaining transparent and fair play in this age-restricted sector,” said Domantas Ciulde, the CEO of iDenfy.
Justinas Bakšys, the COO of 7bet, highlighted, “Working with iDenfy has revolutionized our KYC procedure, allowing us to onboard consumers easily while guaranteeing regulatory compliance. Specifically, the passive liveness feature has lowered onboarding friction, giving our users a seamless and safe experience while safeguarding the platform against fraud.”
Domantas Ciulde, the CEO of iDenfy, added: “We’re thrilled to work with 7bet and bring up-to-date ID verification technology to their platform. Our goal is to deliver secure and user-friendly solutions that build trust while safeguarding the integrity of iGaming operations.”
The post iDenfy and 7bet team up to stop multi-accounting with AI-powered ID verification appeared first on European Gaming Industry News.
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