Baltics
Swintt games make Latvian debut
Superstar software provider gearing up to offer full suite of slots in brand new market
Swintt, the award-winning software provider behind global smash hits Rock N Ways XtraWaysTM and Book of the East, has announced that it will be strengthening its presence in Baltic igaming market this month by making its full suite of slots available in Latvia.
Having enjoyed a successful launch in Estonia last year, the sought-after game studio will now look to extend its reach in the region by debuting titles from the Swintt Select and Swintt Premium ranges in the country, enabling Latvian customers to sample its state-of-the-art slots for the very first time.
With over 120 titles currently available in the Swintt catalogue and new releases being added every month, players in Latvia will now be able to choose from state-of-the-art video slots like the recently-released Hawaiian adventure, Aloha Spirt XtraLockTM, and more traditional fruit machine-style games including the fan-favourite Seven Books Unlimited and the exciting new prize wheel title, Extra Win X.
Given all that and more will be debuting in the country over the coming weeks, the move represents a significant step forward for the brand as Swintt looks to cement its position as one of Europe’s fastest-growing game studios – a reputation that was recently enhanced even further by the provider being justifiably recognised as the “Rising Star in Casino Innovation/Software” at the SBC Awards 2021.
To facilitate the brand’s Latvian debut, Swintt will initially team up with leading online casino Optibet – the same operator that it previously partnered with in Estonia – with the casino being granted a limited-time exclusivity period during which it will be the only site in the country to offer Swintt slots.
Lasting from now until the start of April, the limited exclusivity period means players at Optibet will be able to get an early look at what the software provider is all about ahead of a wider scale launch in the country later in the year. It will also allow Optibet to steal an early march on the competition as it looks to further improve its reputation as the best place to find all of Latvia’s hottest new slot releases.
Swintt’s Latvian debut will allow the brand to maintain its continued recent expansion into regulated markets, especially as it follows hot on the heels from two other deals in Germany and Estonia in recent weeks. With such ambitious plans for 2022 already unfolding, Swintt intends to make massive strides forward in the coming months – and the team is clearly looking forward to the road ahead.
David Mann, Chief Commercial Officer at Swintt, said: “Having already enjoyed great success in Estonia in 2021, the team at Swintt couldn’t be more excited about making our Latvian debut this month. The initial deal with Optibet represents a continuation of our recent European expansion and will allow players to get a first look at our slots ahead of a wider launch in the country later this year.”
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Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.
Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.
Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.
This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”
“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”
Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”
“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”
The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.
The Lithuanian parliament on Tuesday approved restrictions on gambling advertising, set to take effect from next July.
The amendments to the Gaming Law, passed with 73 votes in favour and one abstention, will introduce a ban on gambling advertising starting in July 2025. Exceptions will apply to sports competitions and events, as well as sports sponsorships and broadcasts of sports competitions, which will have a transitional period until January 1, 2028.
Next year’s budget for the Media Support Fund earmarks an additional 4 million euros to compensate media organisations for lost advertising revenue.
Among other things, MPs backed a proposal from the parliamentary Committee on Budget and Finance to have a transitional period until the end of 2027, allowing up to three betting ad spots of under 15 seconds each per hour on television, radio and online between 06:00 and 18:00 and up to two per hour between 18:00 and midnight.
For online media, betting ads without a direct link to the gaming operator’s website will be limited to 20% of advertising space from 06:00 to 18:00 and 10% until midnight.
The post Lithuania to Ban Gambling Ads appeared first on European Gaming Industry News.
Baltics
Genome launches SEPA instant payments, adding another valuable feature for iGaming companies
Genome (UAB Maneuver LT) has introduced SEPA Instant Transfers for all its clients. Companies can now make instant euro payments within seconds to optimize cash flow and improve operational efficiency across the Eurozone.
Additionally, SEPA Instant Transfers can be used for batch Transfers, making mass payments even more effective for companies, particularly the iGaming businesses.
“SEPA Instant Transfers enable quick payments in the Eurozone, improving cash flow and scheduling flexibility for business partners – a very crucial feature for modern-day companies that conduct operations online,” explained Genome’s CEO, Daumantas Barauskas.
SEPA Instant Transfers will be priced the same as regular SEPA Credit Transfers, ensuring users enjoy the convenience of instant transactions without any additional costs.
The feature has gone live shortly before the SiGMA Europe conference that Genome’s team will be attending. Businesses can learn more about SEPA Instant Transfers and other iGaming services Genome provides at booth #3102 or by booking a meeting.
“SEPA Instant Transfers is not the only service Genome offers iGaming companies. For one, they can streamline their financial operations with our API for mass payouts and B2C2B payments. We are currently developing the incoming payment notifications service via API (API for pay-ins). This feature will notify iGaming companies about client pay-ins in real-time. We also provide contactless physical and virtual Visa Business cards for media buying and other corporate expenses, with the added convenience of Google Pay, Apple Pay, and Garmin Pay compatibility. Additionally, a dedicated IBAN account simplifies B2B transactions, and the Genome iOS and Android apps ensure real-time financial management anytime, anywhere,” concluded Daumantas Barauskas.
The post Genome launches SEPA instant payments, adding another valuable feature for iGaming companies appeared first on European Gaming Industry News.
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