Asia
Stake.com becomes official UFC betting partner in Latin America & Asia
Stake.com Becomes UFC’s First Betting Partner in Brazil
UFC®, the world’s premier mixed martial arts organization, today announced an expansion of its partnership with Stake.com, the world’s largest cryptocurrency casino and sportsbook.
The new agreement builds upon the partnership UFC and Stake.com announced in 2021, in which Stake.com became UFC’s first-ever Official Betting Partner in Latin America (excluding Brazil) and Asia. Stake.com will continue as UFC’s Official Betting Partner in those territories and now the partnership will be expanded to include Brazil, the first time UFC has had a betting partner in the country.
UFC has become one of the most recognized brands throughout Latin America, and in particular, Brazil. The roots of mixed martial arts can be traced back to Brazil, and UFC enjoys enormous popularity in the country, with an estimated 34 million fans.
SPONSORSHIP PARTNERSHIP & BRANDED INTEGRATIONS
As an Official Betting Partner of UFC, Stake.com will receive a wide-range of integrations into key UFC assets. Stake.com will have a branded presence inside UFC’s world-famous Octagon® during select Pay-Per-View and Fight Night events each year, and Stake.com will be the presenting sponsor of UFC’s regularly scheduled Pay-Per-View event hosted in Brazil. UFC and Stake.com will also collaborate on a variety of custom and original content that will be distributed across UFC-owned social media channels and digital platforms, and the two brands will work together to create exclusive promotions and VIP experiences for fans.
UFC ATHLETE BRAND AMBASSADOR PROGRAM
The agreement also provides for an annual Brand Ambassador fund that will offer significant paid marketing opportunities to participating UFC athletes.
“Stake.com has been a great partner this past year, and we’re thrilled to continue the relationship,” said UFC Vice President of Global Partnerships Nick Smith. “With sports betting becoming more widely accessible, we have added Brazil, a very important emerging gaming market, to a far-reaching collaboration that already included key regions within Latin America and Asia. We look forward to working with Stake.com to continue to offer a unique way for fans to experience the action and excitement of UFC through Stake.com’s innovative and emerging gaming platform.”
“We’re more than pleased to renew our partnership with UFC for 2022, after a huge 2021,” said Mladen Vuckovic, CEO, Stake.com. “Our relationship with UFC is only getting stronger, and we cannot wait to welcome UFC fans from all around the world onto our platform. Our current player base relished the partnership, making the most of VIP experiences and exclusive content to bring them an experience with one of the biggest sporting organisations in the world. This is something they cannot find anywhere else.”
UFC and Stake.com will present new and exclusive digital and social content this week leading to the highly anticipated UFC® 271: ADESANYA vs. WHITTAKER 2 on Saturday, Feb. 12 at Toyota Center in Houston, Texas. UFC middleweight champion Israel Adesanya, Stake.com’s primary UFC athlete ambassador, will defend his title against the man he beat in 2019 to capture the championship, No. 1 contender Robert Whittaker.
Established in 2017, Stake.com is one of the fastest growing betting brands in global history, offering an unrivaled online crypto gaming experience for its users.
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Asia
PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila
PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.
According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.
PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.
A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”
The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Altenar
Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider
Altenar has entered the Philippines’ regulated sports betting market after being selected to power ArenaPlus, the flagship sportsbook platform of DigiPlus Interactive Corp. and the #1 PAGCOR-licensed online sportsbook in the Philippines.
As part of the agreement, ArenaPlus is transitioning its sportsbook operations to Altenar’s advanced, fully-managed sportsbook solution. The platform includes customised betting options for enhanced localisation, fast in-play and live betting, advanced risk management, and compliance controls designed to support a mobile-first market.
Altenar’s in-house statistical model and automated pricing tools ensure a comprehensive player props portfolio on Philippine Basketball Association (PBA) games, alongside faster odds updates, enabling ArenaPlus to further enhance its sports betting experience for users.
The deal further strengthens Altenar’s position as a trusted sportsbook technology provider in regulated markets worldwide, delivering high-performance and adaptable solutions that support operators’ long-term growth. By combining innovation with operational excellence, Altenar is setting the bar for reliability and growth across Asia.
Dinos Stranomitis, COO at Altenar said: “Partnering with DigiPlus to power ArenaPlus marks a key step in our entry into the Philippines, a highly engaged and rapidly growing regulated market. Our fully managed, localised sportsbook delivers the performance, stability, and compliance required in this market.
“This agreement reinforces our ability to support ambitious operators and establishes a solid foundation for long-term growth.”
Erick Su, Head of ArenaPlus, added: “Altenar provides the technical strength and reliability needed to elevate the ArenaPlus sportsbook experience. Their fully-managed solution aligns with our strategy for continued growth in the Philippines, particularly amid the rising demand for live and in-play sports betting.
“With Altenar’s technology in place, we can continue enhancing the player experience while building a partnership focused on long-term and sustainable growth.”
The post Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
PhilWeb Announces the Official Commercial Launch of OKADA PLAY
PhilWeb Corporation announced the official commercial launch of the OKADA PLAY online gaming platform. This launch successfully operationalizes the strategic partnership with Tiger Resort, Leisure and Entertainment Inc., operator of the premium integrated resort Okada Manila.
Powered by PhilWeb’s comprehensive Online Gaming Platform (OGP) solution, OKADA PLAY integrates a full suite of gaming content, scalable platform technology, and robust customer service infrastructure. The platform is delivered within a strictly regulated framework, ensuring compliant and efficient participation in the Philippine digital gaming ecosystem.
The commercial rollout of OKADA PLAY marks a critical milestone in Okada Manila’s broader digital transformation strategy. By successfully converging its land-based luxury gaming experience with digital channels, the initiative is designed to drive omnichannel customer engagement and unlock new, scalable revenue streams beyond the physical property.
“The official launch of OKADA PLAY demonstrates our capability to execute and deploy end-to-end digital infrastructure for the industry’s most recognized luxury brands. We are proud to provide the robust, scalable platform that enables Tiger Resort to extend the premium Okada Manila experience to a growing nationwide audience of digital players,” said Mr. Brian Ng, President of PhilWeb Corporation.
“This launch marks an important step in Okada Manila’s digital expansion as we bring our gaming experience to a wider audience across the Philippines through OKADA PLAY. OKADA PLAY complements our land-based operations and our existing online platform, while PhilWeb’s technology and operational expertise help us deliver a trusted online gaming experience associated with the Okada Manila brand,” said Mr. Nobuki Sato, President and Chief Operating Officer of Okada Manila.
This milestone further solidifies PhilWeb’s track record of deploying integrated technology platform and content solutions for leading regulated operators in the Philippine market, reinforcing the Company’s strategic position at the centre of the industry’s digital evolution.
The post PhilWeb Announces the Official Commercial Launch of OKADA PLAY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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