Latest News

Match Poker Online Officially Launches To “Sportify” the Game of Poker

Published

4 years ago

February 10, 2022

Reading Time: 3 minutes

Poker players around the world now have the opportunity to play the game they love in a truly unique format. The Match Poker Online app officially launches on Feb. 14 (Feb. 15 in Australia/Asia time zones) and transforms poker into a sporting competition – giving players the opportunity for the first time to realistically compare their own skills against others.

What sets Match Poker Online apart? The game truly gauges where a player stands by having players across the platform play the same hands. Players can work on their skills by comparing their own play and decisions to others around the world who have played exactly the same hand.

For the first time, players can finally answer questions like: “Should I have raised in this position preflop instead of flat calling? Has this guy got the nuts or is he bluffing? Can I take this pot with a bluff or will I get caught?”

The app is packed with features, statistics, excellent graphics, and exciting gameplay. You can even compare your own play against friends in a fantasy sports-style competition. There’s no longer a need for arguing or debate on which players are better based on conjecture and insufficient data. With Match Poker, all that data is now available.

When playing, you’re not just competing against the players at your table, but against players seated at other tables in the same seat you are. All players in that seat are dealt the same two “hole” cards and see the same flop, turn, and river.

“It’s not poker as you’ve ever played it before – it’s a Battle Royale where you compete against opponents playing the same hand as you to survive elimination,” Match Poker Online head of customer relations Jake Colman says. “This makes it a pure test of skill – a sport – an official mind sport. And, for the first time in the history of poker, you can obtain an official world ranking. No other poker experience gives you this.”

The Battle Royale version kicks off the app’s launch. Players win chips at their normal poker table, but their real opponents are the players in the same seat at other tables. These same users receive the exact same cards. In this way, the luck of the cards has no effect on a player’s result compared to the others. If your full house was smashed by quads, so was theirs – the only question being “did you score better than them?”

“Match Poker shows you how better players played exactly the same cards, offering a unique learning experience,” Colman says. “Plus, the app collects stats on your play and uses them to tell you if you are playing too aggressively, too passively, too loose, or too tight.”

Here’s a look at what’s ahead for Match Poker Online users in the coming months:

After launch, the year will be split into “Seasons” with players battling to move through the rankings toward a place on their country’s national team.
Match Poker will hold national events of almost every ranking level. This is all overseen by the International Federation of Match Poker, which has its sights set on making Match Poker an Olympic sport.
Players can leverage the Match Poker database of thousands of results for every hand played. This allows for unique insights into how you can become a better poker player.
The “Famous Hands” feature will allow players to relive some of the biggest hands in poker history and replay these moments themselves.
More features and game types will be unveiled.

The release comes after years of development and now offers players some high-powered insight on their poker skills as well as plenty of fun. How do you match up? Download and find out.

Match Poker Online will be available in the App Store and Google Play Store beginning a few days before the official launch date.

AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

9 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

9 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

14 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.