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Match Poker Online Officially Launches To “Sportify” the Game of Poker

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Poker players around the world now have the opportunity to play the game they love in a truly unique format. The Match Poker Online app officially launches on Feb. 14 (Feb. 15 in Australia/Asia time zones) and transforms poker into a sporting competition – giving players the opportunity for the first time to realistically compare their own skills against others.

What sets Match Poker Online apart? The game truly gauges where a player stands by having players across the platform play the same hands. Players can work on their skills by comparing their own play and decisions to others around the world who have played exactly the same hand.

For the first time, players can finally answer questions like: “Should I have raised in this position preflop instead of flat calling? Has this guy got the nuts or is he bluffing? Can I take this pot with a bluff or will I get caught?

The app is packed with features, statistics, excellent graphics, and exciting gameplay. You can even compare your own play against friends in a fantasy sports-style competition. There’s no longer a need for arguing or debate on which players are better based on conjecture and insufficient data. With Match Poker, all that data is now available.

When playing, you’re not just competing against the players at your table, but against players seated at other tables in the same seat you are. All players in that seat are dealt the same two “hole” cards and see the same flop, turn, and river.

“It’s not poker as you’ve ever played it before – it’s a Battle Royale where you compete against opponents playing the same hand as you to survive elimination,” Match Poker Online head of customer relations Jake Colman says. “This makes it a pure test of skill – a sport – an official mind sport. And, for the first time in the history of poker, you can obtain an official world ranking. No other poker experience gives you this.”

The Battle Royale  version kicks off the app’s launch. Players win chips at their normal poker table, but their real opponents are the players in the same seat at other tables. These same users receive the exact same cards. In this way, the luck of the cards has no effect on a player’s result compared to the others. If your full house was smashed by quads, so was theirs – the only question being “did you score better than them?

“Match Poker shows you how better players played exactly the same cards, offering a unique learning experience,” Colman says. “Plus, the app collects stats on your play and uses them to tell you if you are playing too aggressively, too passively, too loose, or too tight.”

Here’s a look at what’s ahead for Match Poker Online users in the coming months:

  • After launch, the year will be split into “Seasons” with players battling to move through the rankings toward a place on their country’s national team.
  • Match Poker will hold national events of almost every ranking level. This is all overseen by the International Federation of Match Poker, which has its sights set on making Match Poker an Olympic sport.
  • Players can leverage the Match Poker database of thousands of results for every hand played. This allows for unique insights into how you can become a better poker player.
  • The “Famous Hands” feature will allow players to relive some of the biggest hands in poker history and replay these moments themselves.
  • More features and game types will be unveiled.

 

The release comes after years of development and now offers players some high-powered insight on their poker skills as well as plenty of fun. How do you match up? Download and find out.

Match Poker Online will be available in the App Store and Google Play Store beginning a few days before the official launch date.

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Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech wins AGCO supplier licence to enter Ontario market

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ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.

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