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Match Poker Online Officially Launches To “Sportify” the Game of Poker

Published

4 years ago

February 10, 2022

Reading Time: 3 minutes

Poker players around the world now have the opportunity to play the game they love in a truly unique format. The Match Poker Online app officially launches on Feb. 14 (Feb. 15 in Australia/Asia time zones) and transforms poker into a sporting competition – giving players the opportunity for the first time to realistically compare their own skills against others.

What sets Match Poker Online apart? The game truly gauges where a player stands by having players across the platform play the same hands. Players can work on their skills by comparing their own play and decisions to others around the world who have played exactly the same hand.

For the first time, players can finally answer questions like: “Should I have raised in this position preflop instead of flat calling? Has this guy got the nuts or is he bluffing? Can I take this pot with a bluff or will I get caught?”

The app is packed with features, statistics, excellent graphics, and exciting gameplay. You can even compare your own play against friends in a fantasy sports-style competition. There’s no longer a need for arguing or debate on which players are better based on conjecture and insufficient data. With Match Poker, all that data is now available.

When playing, you’re not just competing against the players at your table, but against players seated at other tables in the same seat you are. All players in that seat are dealt the same two “hole” cards and see the same flop, turn, and river.

“It’s not poker as you’ve ever played it before – it’s a Battle Royale where you compete against opponents playing the same hand as you to survive elimination,” Match Poker Online head of customer relations Jake Colman says. “This makes it a pure test of skill – a sport – an official mind sport. And, for the first time in the history of poker, you can obtain an official world ranking. No other poker experience gives you this.”

The Battle Royale version kicks off the app’s launch. Players win chips at their normal poker table, but their real opponents are the players in the same seat at other tables. These same users receive the exact same cards. In this way, the luck of the cards has no effect on a player’s result compared to the others. If your full house was smashed by quads, so was theirs – the only question being “did you score better than them?”

“Match Poker shows you how better players played exactly the same cards, offering a unique learning experience,” Colman says. “Plus, the app collects stats on your play and uses them to tell you if you are playing too aggressively, too passively, too loose, or too tight.”

Here’s a look at what’s ahead for Match Poker Online users in the coming months:

After launch, the year will be split into “Seasons” with players battling to move through the rankings toward a place on their country’s national team.
Match Poker will hold national events of almost every ranking level. This is all overseen by the International Federation of Match Poker, which has its sights set on making Match Poker an Olympic sport.
Players can leverage the Match Poker database of thousands of results for every hand played. This allows for unique insights into how you can become a better poker player.
The “Famous Hands” feature will allow players to relive some of the biggest hands in poker history and replay these moments themselves.
More features and game types will be unveiled.

The release comes after years of development and now offers players some high-powered insight on their poker skills as well as plenty of fun. How do you match up? Download and find out.

Match Poker Online will be available in the App Store and Google Play Store beginning a few days before the official launch date.

External Lottery Manager

Sterling Lotteries selects Yaspa as its primary open banking payments partner

Published

8 hours ago

November 10, 2025

George Miller

sterling-lotteries-selects-yaspa-as-its-primary-open-banking-payments-partner

Reading Time: 2 minutes

Yaspa, the award-winning Pay by Bank fintech, today announced a new partnership with Sterling Lotteries, the UK’s market-leading External Lottery Manager (ELM). Sterling has selected Yaspa as its primary open banking payments provider for prize-led fundraising, enabling faster, safer, and more efficient supporter payments across its charity lottery programmes.

Sterling powers weekly lotteries and raffles for 800+ UK charities, from local organisations to national causes. By integrating Yaspa, Sterling can offer a streamlined Pay by Bank experience that confirms entries in real-time, reduces processing costs, and strengthens fraud protection, thereby freeing up more funds for impact.

Yaspa’s Head of Commercial, Amie Kadhim, said: “Sterling sets a high bar for reliability, security, and supporter experience. We’re proud to power their next chapter with instant bank payments that help charities move faster, enhance engagement, and achieve more with every donation.”

The partnership aligns with Sterling’s ongoing modernisation of the charity lottery model, bringing the convenience supporters expect, while improving cashflow and operational efficiency for fundraising teams. Entry confirmation is immediate and funds settle instantly, helping charities plan with confidence and reduce admin overheads.

Richard Dixon, Managing Director at Sterling, said: “We’re thrilled to be partnering with Yaspa to deliver an open banking solution that represents a true sector-first innovation. From the outset, it was clear that Yaspa shares Sterling’s vision for using technology to drive meaningful change in the charity lottery space. Open banking has transformed retail and financial services and now we’re bringing that same innovation to fundraising. It’s faster, more secure, and significantly more cost-effective for charities. By harnessing open banking, we offer charities a bold, efficient, and future-proof way to engage supporters, especially digital-first donors who expect a seamless experience.”

Key benefits for Sterling and its charity partners include:

Instant payment settlement and immediate entry confirmation
Lower processing costs compared with traditional methods i.e. debit and credit cards
Reduced fraud and chargeback risk, utilising bank-grade security
A smoother, mobile-first, user journey for supporters

The post Sterling Lotteries selects Yaspa as its primary open banking payments partner appeared first on European Gaming Industry News.

Latest News

RocketPlay wins Best Customer Service at European iGaming Excellence Awards

Published

8 hours ago

November 10, 2025

Master Editor

RocketPlay Casino has been awarded Best Customer Service at the European iGaming Excellence Awards 2025 — a widely respected industry award celebrating excellence and innovation worldwide.

For RocketPlay, this award marks a major milestone — proof that genuine care, innovation, and consistent performance are noticed and appreciated by the iGaming industry.

“Our goal has always been simple — to create a service that players can rely on,” said Alex Martin, PR Manager at RocketPlay. “Winning this award highlights that our focus on trust, speed, and human connection truly makes a difference.”

This recognition also reflects the daily work of RocketPlay’s 24/7 multilingual support team, which delivers help within seconds and reaches 90%+ one-touch resolution. The casino maintains a CSAT score above 90%, and over half of all inquiries are now handled through AI-powered chat while keeping the tone personal and friendly.

The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

RocketPlay remains committed to pushing standards higher — ensuring every player receives fast assistance, transparent communication. We thank the award organizers and the jury for this meaningful recognition.

Latest News

Boomerang Partners celebrated Golden Boomerang League winners and engaged booth guests with a gift auction at SiGMA Europe 2025

Published

9 hours ago

November 10, 2025

Master Editor

Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, participated in SiGMA Europe 2025 in Rome from November 4th to 6th, 2025. The company’s booth generated heightened interest among conference participants throughout the event. It was designed in the signature ‘Boomerang Arena’ concept, effectively connecting sports and modern technologies. The booth was divided into several themed zones dedicated to football, tennis, basketball, and boxing, as well as locations for sports-related activities.

One of the main highlights of Boomerang Partners’ participation in the Rome event was the announcement of the Golden Boomerang League winners. This sports traffic tournament took place from September 1st to October 31st. It involved current and new Boomerang Partners’ affiliate partners. 68 teams, which generated 20+ sports FTDs for brands from Boomerang Partners’ client portfolio over the two-month tournament period, made it to the final draw. On November 4th, the company determined the winners using certified randomization tools. The winners became:

QQMedia (prize — direct access to the annual Golden Boomerang Awards tournament)
Apex Media (AC Milan Experience package, including paid flight, accommodation, and attendance at an AC Milan home match at San Siro Stadium in Milan)
Luis Xavier (AC Milan Experience package, including paid flight, accommodation, and an AC Milan home match attendance).

The CEO of QQMedia commented: “Those who know me understand that I work with some of the largest operators in the industry, but Boomerang Partners will always hold a special place in my heart. What they are building is truly impressive, and I am proud to be part of this journey, witnessing how Boomerang Partners is steadily evolving from an underdog into a true power player.

A big thank you also goes to their entire team, especially the affiliate department, and in particular to Lilli, whose outstanding work, constant availability, and solution-oriented approach deserve special recognition.

The next goal is of course to win the Golden Boomerang Awards 2026, and we will give it our all to make that happen.”

Boomerang Partners’ booth guests could play ping-pong with promoters, who were actually professional players in disguise, as well as participate in Soccer Penalty Shootout, bowling, volleyball, tennis, and badminton using Nintendo Switch Sports. For participation and wins, they received chips of various denominations. Chips could also be earned by completing tasks on the Wheel of Fortune, ordering drinks at the bar, and even finding them in the open areas of the SiGMA Rome venue. On November 5th, Boomerang Partners hosted a gift auction at their booth, with chips as a currency. These prizes were raffled off:

Luka Modrić (AC Milan) signed jersey
iPhone 17 Pro Max
Ray-Ban | Meta Wayfarer smart glasses
Apple AirPods Pro 3

Those participants who failed to win the auction were in for a surprise. The next day, November 6th, a gift shop with items of varying prices opened at the Boomerang Partners booth. Booth guests could exchange chips for these gifts, which included, for example, AC Milan t-shirts, electric air pumps, instant photo printers, and other prizes.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “Continuing the development of the ‘Boomerang Arena’ concept, we tried to bring numerous sports elements and meanings into the booth atmosphere, thus once again revealing our sports DNA and strategic vector. We traditionally applied the formula that connects business solutions, entertainment, and marketing activities.

We strive to make our booth a place that attracts partners and media, putting considerable effort into preparation, and believe that we have managed to solve the set tasks. We are already preparing for iGB Affiliate in Barcelona and invite you to visit our booth in advance.”

Boomerang Partners are ending 2025 on a major note, but they’re not saying goodbye for long. Stay tuned.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.