Latest News
SOFTSWISS Sportsbook: 2021 Recap

The SOFTSWISS Sportsbook is pleased to share insights and results of the past year. The online sports betting platform was launched by SOFTSWISS at the end of 2020 and has gained traction in its first year of operating performance.
According to the Sportsbook statistics, men are the top users of the platform. Men account for 97% of the sum of all bets, while women only account for 3%. The situation is similar with the number of bets made, or Bet Count. In 2021 men made 94% of of all bets recorded in the SOFTSWISS Sportsbook, while women only made around 6%.
“Our product confirms the prevailing theiry that the sports audience is predominantly male. This pattern is easy to interpret and culturally related to spending time together watching sporting events, which is less characteristic of the female segment of gamblers. Men are more often interested in sports and consequently more likely to become betting site visitors,” commented Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.
The analysis of the players age revealed that the users aged 41 to 50 years old provide the biggest contribution. More than 55% of Total Bet Sum is generated by this player group. Surprisingly, however, middle-aged players (31-40 years old) are the ones who make the most bets: they account for 37% of the Total Count of bets.
In 2021, people were more likely to use mobile phones to place bets – these made up 65.5% of all bets. However, when it comes to the Bet Sum, the picture changes dramatically. Players spent the most money from desktop devices (62.6% of Total Bets Sum). Tablets prove to be the least popular betting devices.
“Desktop devices tend to be an important tool for professional and VIP players, who use multiple monitors at once to simultaneously study statistics and analyse data in parallel with the game. It is the most advanced way to track changes in real time,” said Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.
The most popular sports by Bet Sum in 2021:
- Soccer 38.14%
- Basketball 22.62%
- Tennis 16.11%
- Ice Hockey 9.01%
- American Football 8.95%
- Volleyball 5.17%
The top tournaments are as follows:
- NBA 28.32%
- NFL 18.13%
- Premier League 16.78%
- Serie A 13.35%
- La Liga 12.28%
- NHL 11.13%
“Football is the king of betting, as our statistics once again prove. Basketball and tennis, as usual, share second place depending on how well represented they are in client projects given the region of operation. The popularity of each particular sport affects the leading tournaments accordingly,” added Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.
The most popular cryptocurrencies in sports betting turned out to be:
- Bitcoin 54.73%
- Litecoin 44.22%
- Ethereum 1.05%
An important achievement for the Sportsbook team has been the partnership with one of the leading providers of live odds for eSports, Oddin.gg. The new partnership has enabled Sportsbook to expand its offering with live streaming, multiple live markets and a wide range of eSport tournaments such as Counter-Strike, League of Legends, and Dota 2.
In addition, the SOFTSWISS Sportsbook, together with N1 Partners Group, launched its first project on the Nigerian market under a local licence, which SOFTSWISS was granted in February 2021. N1Bet.ng was the first betting project launched by the Sportsbook Team on the African continent.
In terms of functional enhancements, the Sportsbook has significantly expanded the list of bonus offers available. In 2021, the team launched two new types of bonuses at once: Hunting and Freebets. The latest includes No Risk, AllWin and OnlyWin.
“All of the enhancements as part the Sportsbook’s development in 2021 were aimed at exploring new markets, expanding the gambling offering and attracting players. The partnership with new odds provider Oddin.gg will help attract a younger audience who are keen on eSports. The launch of new bonuses, in turn, was a great tool to build and strengthen the loyalty of existing players. Our clients have already been able to appreciate new Sportsbook features and put them into action. Despite last year’s achievements, our team has even more ambitious plans ahead,” concluded Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.
ABOUT SOFTSWISS
Launched in 2020, the SOFTSWISS Sportsbook Platform offers a gaming experience that can be enjoyed by seasoned punters and a new generation of players.
SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Gambling in the USA
Gaming Americas Weekly Roundup – July 21-27

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.
BETesporte
Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

Brazilian operator BETesporte is first to adopt AI-powered solution
Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes

Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.
As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.
Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness. We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide. Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”
Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.
The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.
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