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GRID and WePlay Esports announce the extension of their exclusive data partnership

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GRID, the official esports and gaming data platform, and WePlay Esports, the flagship company of WePlay Holding, have extended their exclusive esports data partnership for a third year.

The deal will focus on data assets management, distribution, and monetization for all WePlay Esports broadcasts. Additionally, GRID will provide advanced integrity and data security services.

Charlie Hanley-Nickolls, chief procurement officer of GRID Esports comments, “At GRID we are dedicated to building long-lasting relationships with our partners. Working with WePlay Esports exemplifies what it means to have a mutually rewarding partnership. For the past two years, WePlay Esports has elevated its broadcast and improved the interactive experience of esports content. We are thrilled to continue leveraging WePlay Esports data and providing them with the assets they need to continue to be a leader in broadcast innovation. Their approach to fan engagement is a benchmark for how official esports data can be used as fuel to grow the industry as a whole.”

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In 2021 GRID supported WePlay Esports in some of the most viewed esports tournaments of all time. The partnership included all the company’s CS:GO and Dota 2 tournaments and the most notable Russian-speaking broadcasts. The record-breaking PGL Major Stockholm 2021 broadcast by WePlay Esports peaked at over 865,000 concurrent viewers during the final match between NAVI and G2 Esports. WePlay AniMajor, the anime-themed Dota 2 competition, set an additional record with over 37 Million hours watched.

Valentyn Shevchenko, head of business development at WePlay Esports, says
“In 2022, our goal is to continue expanding our portfolio to include more genres and focus on organizing themed events. Across all our initiatives, we aim to continue our innovation and enhancement of WePlay Esports data. Our partnership with GRID allows for the maximum leverage of our data assets, and elevates the WePlay Esports signature broadcast experience”.

The WePlay Esports deal renewal follows the recent GRID announcement regarding GRID’s extension of their BLAST Premier partnership. In 2021 GRID secured over 70 official data partnerships in esports making them the leading platform offering official server data access.

GRID Esports is the leading esports and gaming data platform, headquartered in Berlin, Germany.

GRID partners with the rights holders in esports & gaming to leverage the potential of their data IP. This enables sustainable growth of the entire competitive gaming ecosystem and empowers the esports community. The central technology piece of the company – The GRID Data Platform – unlocks additional revenue streams for its partners and capitalizes on the potential of data in digital sports for the purposes of storytelling, fan engagement, and integrity.

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In 2021 GRID Esports closed a successful Series A, raising $10m in growth capital backed by Alinea Capital and Dreamcraft Ventures. GRID’s official data partnerships cover over 70 tournament organizers and game publishers including BLAST Premier, PGL, WePlay Esports and Epic Esports Events.

WePlay Holding is an esports corporate group with headquarters in Los Angeles, U.S., and Kyiv, Ukraine, which has offices around the world together with its affiliates. The multi-brand holding company is bridging the gaps between entertainment, esports, and technology through its innovation strategy.

The organization accelerates industry development with interdependent creative solutions in broadcasting, augmented reality, interactive experiences, data mining, and other tools. WePlay Holding empowers businesses with personalized products and services created through merging concepts. This produces quick-impact outcomes required in the competitive world of entertainment.

Since 2006, the WePlay brand is well-known for the high-quality organization and broadcasting of esports tournaments. It grew into WePlay Esports, a world-class tournament organizer and production company with studios, talent crews, and arenas operating across multiple continents.

WePlay Holding puts together its technology ecosystem to create unique results. It aims to bring together brands, investors, nonprofit organizations, industry experts, and other stakeholders into a playful prosumer environment.

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PandaScore and Orenes Grupo unite

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Leading online sportsbook and casino operator in Spain and Mexico integrates provider’s cutting-edge esports odds feed

PandaScore, the award-winning provider of esports data, odds and betting products, has added yet another tier-one operator to its roster of partners after signing a deal with Orenes Grupo.

The partnership sees Orenes Group deploy PandaScore’s powerful Odds feed across its online betting brands in Spain and Mexico, allowing it to offer comprehensive and competitive odds for some of the most popular esports disciplines.

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PandaScore’s Odds Feed really is unrivalled in the scope of markets and the value of the odds it allows operators to offer to their players. It uses a sophisticated model backed by a team of experienced traders including specialist traders for each discipline including CS2, Dota 2 and LoL.

PandaScore has seen a surge in demand for its esports betting data, odds and products as the vertical continues to go from strength to strength, especially as more tier-one brands look to get in on the action. This has seen PandaScore pass €1 billion in esports bets through its platform.

In addition to its Odds Feed, PandaScore offers a range of products including a smart BetBuilder, MicroBetting markets and an innovative AI-powered StoryBuilder.

João Carvalho, Senior Sales Manager at PandaScore, said: “Orenes Grupo has established itself as a leading operator in both Spain and Mexico with its sportsbook and casino brands and through this partnership with PandaScore, can really strengthen that position with a compelling esports betting offering.

“Demand for esports betting is on the rise and savvy operators are looking to capitalise on this by offering markets and odds to their players, which is what Orenes Grupo can now while being confident its odds are among the most competitive.

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“We are thrilled to add another power player to our network of partners and look forward to working with the Orenes Grupo team to help the operator maximise the opportunity that esports betting presents.”

Vicente Rabasco, Head of Product & PMO at Orenes Grupo, added: “PandaScore is a leading provider of esports betting odds and products and we really couldn’t think of a better partner to be working with.

“We have established and defended our position by embracing new trends and delivering experiences our players demand, and this deal with PandaScore allows us to really build momentum behind our esports betting offering by putting quality at the heart of our proposition.”

The post PandaScore and Orenes Grupo unite appeared first on European Gaming Industry News.

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BETBY LAUNCHES EXCLUSIVE CUSTOM CS2 LEAGUE FOR CSGOEMPIRE

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BETBY, a premium provider of innovative sports betting solutions, has announced the launch of a custom-made Counter-Strike 2 (CS2) league exclusively for CSGOEmpire, a leading operator in the esports sector. This latest addition reinforces BETBY’s commitment to delivering tailored esports experiences that enhance engagement and offer operators unique branding opportunities.

The newly introduced league, integrated into BETBY’s award-winning esports content portfolio BETBY Games, fully replicates the lifecycle of a real CS2 match. It follows a best-of-three (BO3) format with a maximum of 24 rounds (MR24) and overtime, incorporating side switches, weapon purchases, bomb plants, and all the mechanics that define real CS2 gameplay.

Featuring top teams from the HLTV ranking, the league ensures a high level of competition. Additionally, a special guest team, ‘Empire’, representing CSGOEmpire’s brand owners, joins the lineup with an up-to-date roster. This exclusive league was made possible through complex mathematical modeling and advanced infrastructure. It is available only on CSGOEmpire, providing its audience with an unparalleled esports betting experience.

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This initiative is part of BETBY’s broader strategic collaboration with Moonrail Limited, the parent company of CSGOEmpire. Through this partnership, BETBY has provided its cutting-edge technology and services to enhance CSGOEmpire’s sportsbook operations, further strengthening its position in the sports betting sector.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Our partnership with CSGOEmpire to develop a custom CS2 league highlights our ongoing efforts to push the boundaries of innovation in esports betting. We have meticulously designed this league to replicate the real dynamics of professional CS2 gameplay, ensuring that CSGOEmpire’s users enjoy an authentic and engaging experience that cannot be found anywhere else.”

A representative from CSGOEmpire added: “At CSGOEmpire, we are always looking for ways to bring our users the most authentic and immersive esports betting experiences. BETBY’s ability to develop a fully customized CS2 league that mirrors real gameplay is a game-changer for us. This exclusive league not only strengthens our brand identity but also provides our community with a truly unique betting product they won’t find anywhere else.”

The launch of this league builds upon BETBY’s previous announcement introducing customizable esports tournaments, allowing operators to create tailor-made leagues that align with their brand identity. This framework enables partners to personalize various aspects of their tournaments, from team branding to in-game visuals, making content more engaging and brand-specific. The collaboration with CSGOEmpire is a prime example of how this approach can deliver a unique product that resonates with the platform’s users.

The post BETBY LAUNCHES EXCLUSIVE CUSTOM CS2 LEAGUE FOR CSGOEMPIRE appeared first on European Gaming Industry News.

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PandaScore and Playbook Engineering join forces

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Pioneering esports odds, data and betting products provider now available to operators powered by leading platform supplier with the integration facilitated by Sporting Solutions

PandaScore, the award-winning provider of esports odds, data and betting products, has integrated its suite of solutions with Playbook Engineering, the global sportsbook platform provider.

The partnership has been facilitated by Sporting Solutions, which has strategic partnerships with both PandaScore and Playbook Engineering.

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Playbook Engineering has established itself as a leading sportsbook platform provider, supporting brands such as Star Sports, AK Bets, Priced Up, Bet Wright, Gentleman Jim, and Dragon Bet.

Following the integration, online sportsbooks powered by Playbook Engineering can access PandaScore’s Odds feed allowing them to offer comprehensive and competitive esports odds for some of the most popular disciplines.

The scope of markets and the value of odds are unrivalled with PandaScore using sophisticated models backed by a team of experienced traders including specialist traders for disciplines like CS2, Dota 2 and LoL.

A growing number of platform providers and operators are making a move into the lucrative esports betting space, with PandaScore recently surpassing €1bn of bets through its platform off the back of a sharp rise in demand among players and operators.

Joseph Noone, Senior Sales Manager at PandaScore, said: “Playbook Engineering powers some renowned sportsbooks as well as up and coming brands that are really making an impact.

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“It’s great that these sportsbooks can access our esports odds, data and betting products, allowing them to engage new and existing player cohorts with a compelling esports offering that stands out when it comes to the range and value of odds.

“The integration wouldn’t have been possible without our shared partner Sporting Solutions, and stands as an example of what can be achieved when providers work together.”

Luke Cousins, Commercial Director at Playbook Engineering, added: “Sportsbook operators simply can’t ignore the demand for esports betting and in PandaScore, we have a premium odds, data and betting product provider that lives and breathes esports.

“This partnership, done through our mutual friends, Sporting Solutions, further positions Playbook Engineering as a tier-one platform provider to some of the most exciting sportsbook brands around the world. This makes it a win for us, our partners and their players.”

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