Latest News

Nueva Codere forms its Board of Directors

Published

4 years ago

February 9, 2022

George Miller

Reading Time: 2 minutes

· The Board of Directors of the company is composed of eight members.

· Christopher Bell is confirmed as non-executive Chair in this new chapter for the group.

The Board of Directors of Nueva Codere has been formed following the holding of the Shareholders’ Extraordinary General Meeting on Monday.

The highest governing body of the group is made up of eight members. Christopher Bell assumes the position of non-executive Chair, as an independent director and as indicated in a previous press release.

The remaining “Class A” directors ¹ at this time are:

· Aidan de Brunner, as an independent director. With over two decades of board, investment and advisory experience, Aidan de Brunner currently sits on the Board of several companies, including The Trafford Group (UK) Ltd. Amongst other positions of responsibility he has been a partner at Arrowgrass Capital Partners and Executive Director at Morgan Stanley.

· Antonio Moya-Angeler, as Qualifying Shareholder Director. Moya-Angeler worked for more than 15 years at Advent International in Mexico, Colombia, Brazil and France, where he became Managing Director and Member of the Investment Committee for Latin American. Currently, he is a member of the advisory board for several companies.

· Vicente Di Loreto, as Corporate Director and maintaining the position he has held since January 2018 as CEO of Grupo Codere.

The four further directors, known as “Class B” ², are:

· Laurence Biver

· Isabelle Lambert

· Mathieu Kakal

· Sandra Egan

The directors of each class (A or B), will have the roles assigned to them in the Shareholders Agreement signed on November 19, 2021.

The new Board of Directors will work together with the company’s management team as the group enters this new chapter in its development; bringing the business back to pre-pandemic levels of activity, defining the 2022-2026 Business Plan and putting the group back on a path to growth. In particular, the group continues to see significant opportunities in Spain, Mexico and online, as well as the ongoing development of its technological platform and omnichannel strategy.

With these appointments and the abovementioned plans, Nueva Codere takes a big step towards normalization and beyond following the pandemic and financial restructuring. Chris Bell has commented: “I believe that Nueva Codere has a promising future. The capacity and experience of the management team, together with the talent of the directors who accompany me, make me very optimistic about the new phase that the company is starting”.

¹ Class A” are defined as those directors who have been appointed based on their independence, their employment relationship with the group or their relationship with any of the shareholders.

²The other directors are designated as “Class B”, one of whom will perform the duties of Secretary of the Board.

Are You Watching This?!

MetaBet Unveils Tournament Hub Ahead of Expanded World Cup

Published

22 minutes ago

May 20, 2026

Wladimir P.

metabet-unveils-tournament-hub-ahead-of-expanded-world-cup

MetaBet, a prominent provider of real-time sports-focused affiliate revenue tools and interactive engagement solutions, has unveiled Tournament Hub—an all-in-one product designed to enhance fan interaction during the World Cup while empowering publishers, affiliates, and operators to optimize engagement.

Tournament Hub, developed by MetaBet, a subsidiary of Are You Watching This?!, is a fully interactive page-wide widget that consolidates everything fans require during the tournament. Features include match schedules, betting odds, excitement rankings, venue details, recommendations on where to watch games, sportsbook affiliate links, and streaming affiliate links. This integrated approach ensures a streamlined experience for engaging and converting users throughout the expanded competition.

As the World Cup progresses, Tournament Hub evolves into a dynamic live knockout bracket. This bracket interface becomes accessible towards the conclusion of the Group Stage, then naturally transitions into the default view as the tournament enters the knockout phase.

Staying true to MetaBet’s commitment to simplicity and functionality, Tournament Hub is easy to deploy via a one-line copy-paste integration. Additionally, it offers full customization options, enabling partners to configure single or multiple sportsbook links tailored to commercial strategies and user experience preferences.

The launch responds to increasing demand from publishers and operators for innovative tools that integrate content discovery, betting engagement, and streaming access within a unified platform.

MetaBet Founder Mark Phillip highlighted the product’s significance: “Tournament Hub is crafted to be the go-to companion for World Cup fans eager to immerse themselves fully in the competition. Our vision was to create a solution that blends discovery, engagement, and monetization seamlessly while allowing partners to swiftly deploy it with minimal effort. With the tournament’s expanded 48-team format, keeping track of matches across varied time zones is more crucial than ever.”

He added, “The ability to embed sportsbook and streaming affiliate links into a singular experience fosters an engaging loop around every match that benefits fans and partners alike.”

Tournament Hub marks another expansion of MetaBet’s portfolio of real-time engagement solutions. These tools are widely adopted by sports media outlets, sportsbook operators, performance marketers, and affiliate publishers to drive conversions and bolster retention through contextual and dynamic sports experiences.

The post MetaBet Unveils Tournament Hub Ahead of Expanded World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

energy drinks

Team Vitality names FYZIO official sports nutrition and energy drinks supplier

Published

11 hours ago

May 19, 2026

Wladimir P.

team-vitality-names-fyzio-official-sports-nutrition-and-energy-drinks-supplier

Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch.

Team Vitality has signed a multi-year partnership with FYZIO, naming the brand its new official sports nutrition and energy drinks supplier. FYZIO is a sports nutrition and hydration brand developed by Laboratoires Gilbert, a French healthcare company established in 1904.

The partnership will put FYZIO branding on the left sleeve of Team Vitality’s official jerseys for several flagship rosters, including CS2, VALORANT (VCT), Rocket League, and League of Legends teams across the LEC, LFL, and Rising Bees. FYZIO will also support Team Vitality teams competing in Teamfight Tactics, Tekken, and Trackmania.

FYZIO is scheduled to launch in September 2026. Team Vitality said the brand will supply products intended to support areas including hydration, fatigue and stress reduction, concentration and memory, and sleep quality.

“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.

“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.

The post Team Vitality names FYZIO official sports nutrition and energy drinks supplier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AffPapa iGaming Awards 2026

Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026

Published

18 hours ago

May 19, 2026

Wladimir P.

boomerang-partners-have-been-shortlisted-for-two-categories-at-the-affpapa-igaming-awards-2026

Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.

Affiliate Program Of The Year

Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.

In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.

The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.

Woman Leader Of The Year

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.

In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”

The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

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