Latest News

Regal name change reflects role of technology in growth of machine income

Published

4 years ago

February 8, 2022

Reading Time: 2 minutes

Regal, part of the Merkur UK portfolio of sector-leading gaming brands, has nuanced its corporate identity in order to better reflect its status as a progressive, data-led machine operator. The company has transitioned from the traditional Regal Gaming and Leisure to its new title – Regal Gaming Technologies.

Explaining the rationale for the name change, Joint-Managing Director, Matt Bicknell said: “Company names should reflect core competencies, credentials and characteristics and certainly over the last five-years our business has changed significantly. While the core objective of putting the very best and most entertaining games on the market for people to play across a raft of hospitality venues remains constant, the process by which we maximise income for our customers has been transformed and that’s due in no small part to our on-going investment in technology.”

He added: “Over the last 24-months we have harnessed the power of new technologies in order to deploy data and support our customers with facts and not opinion to help drive their machine income.

“Regal’s expertise, which also draws on the experience of the wider Merkur Group, means that we are uniquely placed to support customers with an unparalleled level of insight and business intelligence that’s extremely detailed and granular. For example, we can identify dips and increases in income of any of our sited machines at any time of the day, we can identify the denomination of notes used by site and we can generate service calls pre-empting issues that will impact the machine income. The level of detail that’s available means that we can provide licensees with all of the data they require in order to make informed cost/benefit decisions. Essentially, by using technology we are able to provide the information and intelligence that enables us to fulfil the fundamentals of operating which is to maximise income.”

Sascha Blodau, General Manager, Merkur UK, believes the on-going investment made by the company has changed the Regal business and the relationship it has with its growing customer base which he believes is now more partnership based and collaborative in nature. He said: “Connecting all of our digital AWPs to our MARS system has been a game-changer. It means that data can be collated, summarised and analysed in real time, with content and Firmware updates processed at the push of a button. The combination of having a strategic vision alongside the investment and commitment to deliver that vision has accelerated the transformation of Regal from what might have been described as a traditional business to one that’s empowered by technology, hence our new trading name. On a broader level the depth of business critical data that we are able to share with our customers means that we have a closer and more consultative relationship with them which in turn has helped underline the importance of the machine sector in generating income.”

affiliate program

All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals

Published

5 hours ago

October 23, 2025

Zoltan Tundik

all-roads-lead-to-the-helicopter-—-n1-partners-turns-sigma-central-europe-2025-into-a-pit-stop-for-deals

Reading Time: 2 minutes

N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.

After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.

Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.

Step Up to the HeliRun Challenge

Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.

Win a Ferrari

One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.

Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.

The draw will take place on Day 3 at 16:00, with results announced on Instagram.

What Awaits at Booth 5056 G

Meet the N1 Partners team to discuss insights and top-tier deals.
Enjoy aperol & gelato sessions and exclusive giveaways.
Take part in interactive activations and surprise drops throughout the event.
Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.

Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.

Why Meet N1 Partners in Rome

For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.

The program offers:

Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
Transparent terms: no shave, no delays, guaranteed payouts
Exceptional performance: Reg2Dep up to 70%

At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.

With N1 Partners, you don’t just work with the number one — you become one.

Don’t wait — book your meeting now and take off with N1 Partners.

Next Lap: Helicopter.

The post All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals appeared first on European Gaming Industry News.

Latest News

All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals

Published

6 hours ago

October 23, 2025

Zoltan Tundik

Step Up to the HeliRun Challenge

Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.

Win a Ferrari

One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.

Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.

The draw will take place on Day 3 at 16:00, with results announced on Instagram.

What Awaits at Booth 5056 G

Meet the N1 Partners team to discuss insights and top-tier deals.
Enjoy aperol & gelato sessions and exclusive giveaways.
Take part in interactive activations and surprise drops throughout the event.
Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.

Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.

Why Meet N1 Partners in Rome

For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.

The program offers:

Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
Transparent terms: no shave, no delays, guaranteed payouts
Exceptional performance: Reg2Dep up to 70%

At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.

With N1 Partners, you don’t just work with the number one — you become one.

Don’t wait — book your meeting now and take off with N1 Partners.

Next Lap: Helicopter.

Betting

LEON Esports announces partnership with GamerLegion’s CS2 team

Published

7 hours ago

October 23, 2025

Zoltan Tundik

leon-esports-announces-partnership-with-gamerlegion’s-cs2-team

Reading Time: < 1 minute

LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.

This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.

Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.

This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.

Get ready for the next level — follow the action on our channels:

LEON Esports Linktree

The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.