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Kevin Reid set to take the reins at 1X2 Network

Published

4 years ago

on

February 1, 2022

By

George Miller

Reading Time: 2 minutes

Sean St. John steps down from the role of CEO on 31^st Jan 2022 after 20 years and will take a reduced product role with Chief Commercial Officer Reid taking over

1X2 Network, the award-winning online casino content developer and aggregator, has announced that incumbent CEO Sean St. John is stepping down after more than 20 years, with Chief Commercial Officer Kevin Reid stepping up to the top job.

St. John co-founded the business alongside Brian Reid in 2002. He oversaw both technical and product teams for the vast majority of his time at the helm and lead the 1X2 Network teams in creating their successful virtual sport games, an aggregation system for other games studios, numerous innovative slots and more latterly their very successful Megaways^TMtitles including Megaways Jack^TM, 1 Million Megaways BC^TM and the award winning Branded Megaways^TM. St. John was instrumental in the creation of Iron Dog Studio to sit alongside the 1X2gaming team and it was from that combination that 1X2 Network as a whole took home the Slot Supplier of the Year at the EGR 2021 B2B awards. He shall continue in a product role, overseeing aspects of the content production and innovation moving forward.

Reid joined 1X2 Network back in November 2012 and has been responsible for leading the commercial strategy of the group. Over that time, 1X2 Network has become a tier one provider of some of the most popular online slots and casino content in the market.

As CEO, Reid will take on responsibility for the overall management of 1X2 Network and its 1X2gaming and Iron Dog Studio subsidiaries. He will also lead the direction and strategy as 1X2 Network enters a multitude of new markets in the next year. He will remain supported by the senior commercial staff.

Sean St. John said: “It has been an honour to serve as CEO of 1X2 Network for 20 years and to watch the business grow from a small but ambitious studio into a tier one provider with several subsidiaries and portfolio of award-winning content.

“From day one we have pursued a strategy of creating games that will engage and entertain players, and to make those games available to operators in regulated markets. It has proved to be a very successful strategy and one that I am proud to have overseen.

“The time is now right from me to step down from the role of CEO and I look to the future knowing that the business is great hands with Kevin stepping into the top job. I am delighted to continue assisting the company during such an exciting period of growth and have full confidence that we have the right team in place to maintain and extend our current progress”

Kevin Reid, Chief Executive Officer of 1X2 Network, said: “I would like to thank Sean for his incredible contribution to the business and for making 1X2 Network into the leading content provider and aggregator that it is today.

“His shoes are certainly big ones to fill, but I believe we have phenomenal momentum behind the business, and I look forward to leading 1X2 Network into the next chapter of its success story.”

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blask

When LATAM gambles: Blask reveals seasonality patterns across six countries

Published

6 hours ago

on

February 12, 2026

By

Wladimir P.

when-latam-gambles:-blask-reveals-seasonality-patterns-across-six-countries

Brazil, Argentina, Mexico, Chile, Peru and Colombia represent six distinct iGaming markets — each with its own regulatory framework, player base and cultural rhythms. Yet beneath these differences lie powerful shared drivers: domestic football seasons concluding in Q4, mandatory year-end bonuses injecting billions into local economies, and national holidays that stretch into multi-day celebrations.

Using Blask’s Seasonality feature, player activity across all six countries was analyzed to map engagement peaks by month, day and hour. While regional trends are visible, the execution varies sharply at the local level.

Here’s what the data reveals.

Brazil: The Q4 Convergence Effect

In Brazil, November and December form a clear peak driven by three converging factors.

The Brasileirão season concludes in early December, with title races and relegation battles intensifying betting activity. At the same time, the Copa Libertadores semifinals and final fall in October and November — and Brazilian clubs’ recent dominance has kept engagement high.

The economic boost comes from the décimo terceiro, Brazil’s mandatory 13th salary paid in two instalments by November 30 and December 20. In 2024 alone, it injected R$321 billion into the economy, increasing disposable income during football’s decisive phase.

Saturday edges out Sunday as the top-performing day, reflecting the league’s fixture concentration. Weekends dominate overall, with a pronounced spike between 1 AM and 5 AM on Friday-to-Saturday nights — a sign that late-night casino sessions complement live sports betting.

Argentina: Aguinaldo and League Finals

December leads the calendar in Argentina, driven by the Liga Profesional’s mid-December conclusion and the aguinaldo, the country’s mandatory 13th salary paid by June 30 and December 18.

Sunday ranks highest for engagement, closely followed by Saturday, aligning with concentrated weekend fixtures. The peak activity window — midnight to 3 AM on Saturday-to-Sunday nights — reflects pre-match anticipation and late-night casino play following the workweek.

The pattern closely mirrors Brazil’s Q4 surge, but with a stronger Sunday bias.

Mexico: Liguilla and Late-Night Culture

December again stands out, coinciding with the Liga MX Apertura playoffs (Liguilla) and the championship final in mid-December. The aguinaldo — at least 15 days’ salary, paid by December 20 — provides additional liquidity at the same time.

Sunday leads weekly activity, with Saturday close behind. However, Mexico’s most distinctive feature is its consistent 2–3 AM activity peak across all days, amplified on weekends.

This pattern suggests a strong late-night gambling culture, where casino verticals such as slots, crash games and live dealer experiences drive engagement alongside sports betting.

Chile: September Over December

Unlike its regional peers, Chile’s biggest month is September — not December.

The surge is powered by Fiestas Patrias (September 18–19), the country’s most significant national celebration. When calendar alignment allows, festivities can stretch into a full week, with fondas, music and social gatherings creating a nationwide party atmosphere that extends into online gambling.

Saturday is the dominant day, with activity elevated throughout. Peaks occur around midnight on Friday-to-Saturday nights and again during Saturday afternoon (3–5 PM), indicating a blend of late-night casino play and daytime sports betting.

Peru: The Purple Month Effect

October and November represent Peru’s peak period, with November slightly ahead.

The Clausura tournament reaches its decisive stretch in early November, while October is dominated by Señor de los Milagros — the country’s largest religious festival. Celebrations extend into All Saints’ Day (November 1) and Day of the Dead (November 2), creating a sustained festive period.

Unlike Brazil and Mexico, Peru’s engagement is concentrated during daytime weekend hours, particularly morning and afternoon. This suggests a stronger alignment with live Liga 1 fixtures rather than late-night casino sessions.

Colombia: Primetime Precision

In Colombia, November leads, with October close behind.

The Torneo Finalización enters its cuadrangulares (semifinal group stage) during this period, building toward a December final. Anticipation around the prima de servicios — a mandatory half-month salary bonus due by December 20 — also supports late-year liquidity.

Sunday is the clear weekly leader, with evening primetime activity standing out. Engagement closely mirrors Liga BetPlay broadcast schedules, indicating sports betting is the primary driver rather than late-night casino behaviour.

The Bigger Picture: Regional Liquidity, Local Execution

Across LATAM, the Q4 bonus cycle — décimo terceiro, aguinaldo, prima de servicios and similar payouts — represents a predictable liquidity event spanning six major markets within an eight-week window. Crucially, it coincides with domestic football seasons reaching their climax.

However, peak timing differs significantly:

Mexico’s engagement spikes at 2 AM, while Peru’s is daytime-focused.
September outperforms December in Chile.
Colombia revolves around Sunday primetime broadcasts.
Brazil peaks on Saturday nights.

The takeaway is clear: while seasonality patterns are regional, execution must be hyper-local. Campaigns, product pushes and marketing spend need to align not just with the right month — but the right day and even the right hour in each individual market.

The post When LATAM gambles: Blask reveals seasonality patterns across six countries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.