Latest News
Enteractive inks CRM deal with Kaizen Gaming
Reactivation campaigns will focus on Europe and LatAm
Enteractive, the leader in retention services, has been engaged by Kaizen Gaming, the leading GameTech company in Greece, to provide reactivation services in 2022 to win back active players from lapsed accounts, focusing on markets including Romania, Germany, Portugal, and Brazil.
The Greek iGaming company, one of the fastest-growing in Europe, first began campaigns with Enteractive last year in Romania, but expanded the target markets in January 2022 to include Germany, Portugal, and Brazil. The company expects to optimize revenue generation from the churned segments of their player base, giving bottom line revenues an extra boost.
Enteractive is the industry leader in player reactivation and retention with more than 12 years experience, being recognised as one of the top revenue generators globally for the iGaming sector.
The campaigns will run for Kaizen Gaming’s Stoiximan and Betano brands, increasing player retention and loyalty with Enteractive’s proprietary (Re)Activation Cloud technology platform. The platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human one-to-one outreach by phone. This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature of the contact.
Konstantinos Gkrintzalis, CRM Sales Manager at Kaizen Gaming, commented: “We’re keen to maximise the potential LPV across all our player segments, and these market campaigns with Enteractive will target those segments which will benefit most from direct and personal engagement.”
Andrew Foster, Chief Business Officer at Enteractive, added: “Many iGaming businesses are seeing the benefit of improving their retention rate and Enteractive’s approach is proven to be highly effective. We’re more than ready to bring back Kaizen’s lapsed players.”
With native speaking call agents supporting iGaming brands across the globe, Enteractive reactivates more than 13,000 players per month for a variety of leading operators.
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Latest News
SYNOT Games partners with Platin Casino for a broader Spanish audience reach
SYNOT Games, a leading provider in the iGaming industry, is excited to announce its latest partnership with Platin Casino in Spain. The collaboration introduces over 30 of SYNOT Games‘ most popular and engaging slots.
By joining forces, SYNOT Games and Platin Casino aim to solidify their positions in the Spanish market, offering exceptional value and entertainment to players while adhering to the highest demand.
Among the standout titles now available at Platin Casino are fan favorites such as Fruiti, Joker 5, Realm of Lions, and the highly anticipated seasonal release, Respin Joker 81 Xmass. These games highlight SYNOT Games‘ dedication to delivering visually captivating, high-quality, and diverse gaming experiences tailored to various player preferences.
The collaboration emphasizes the vital role of partnerships in the ever-evolving iGaming sector, showcasing how mutual efforts can lead to expanded market presence and enhanced customer satisfaction.
Leticia Millán, Product Manager at Platin Casino, emphasized the significance of the partnership: We are thrilled to partner with SYNOT Games and bring their engaging slots to our platform. Their innovative approach to game design and ability to deliver player-favorite titles perfectly complement our mission to provide top-tier entertainment.”
Martina Krajčí, Chief Commercial Officer at SYNOT Games, added: „Collaborating with Platin Casino represents an exciting step for SYNOT Games as we expand our reach in Spain. Together, we bring an outstanding portfolio of games to a broader audience, ensuring players enjoy the premium gaming experience they deserve.“
The post SYNOT Games partners with Platin Casino for a broader Spanish audience reach appeared first on European Gaming Industry News.
Latest News
Playson goes live with St8 partnership to further expand European audience reach
Playson, the fast-growing digital entertainment supplier, has moved to strengthen its distribution reach across the European market following a partnership with B2B aggregation platform provider St8.
The tie-up sees a broad collection of Playson’s top-performing games made available to St8’s partnered operators via a seamless API, enhancing the quality of their portfolios significantly. This includes the integration of popular titles such as Coin Strike: Hold and Win and Energy Coins: Hold and Win, as well as latest offerings Pink Joker: Hold and Win and Lightning Clovers: Hit the Bonus.
St8 boasts decades of experience in B2B iGaming operations, delivering fast and scalable solutions and will launch Playson’s industry-renowned portfolio initially in Estonia and Finland, with further European regions to be announced.
The partnership underlines Playson’s ever-expanding global footprint and its ability to cater for large operator networks. By delivering engaging titles with sort-after mechanics, Playson continues to strengthen its reputation as a leading force in the iGaming European landscape.
Cristhian Andre Zito Sudoarg, Sales Manager at Playson, said: “We’re very pleased to partner with St8 and add our portfolio of captivating content to its ever-growing aggregation offering.
“As we continue to navigate a period of strong commercial growth across Europe, collaborations with providers such as St8 allow us to continue expanding our distribution to new markets and players.”
Alex Zvezdochkin, COO at St8, said: “We are thrilled to announce the integration of Playson as our latest games supplier, which marks an important milestone for us.
“We’re always looking to bring the very best games studios to St8, and Playson absolutely fits into that category. The titles are now available to St8 operator partners alongside all the usual features and functionality, including our bespoke selection of thumbnails.”
The post Playson goes live with St8 partnership to further expand European audience reach appeared first on European Gaming Industry News.
Baltics
Evoplay expands Baltic presence with new Optibet collaboration
Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.
Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.
Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.
This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”
“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”
Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”
“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”
The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.
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