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Enteractive inks CRM deal with Kaizen Gaming

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Reactivation campaigns will focus on Europe and LatAm 

Enteractive, the leader in retention services, has been engaged by Kaizen Gaming, the leading GameTech company in Greece, to provide reactivation services in 2022 to win back active players from lapsed accounts, focusing on markets including Romania, Germany, Portugal, and Brazil.

The Greek iGaming company, one of the fastest-growing in Europe, first began campaigns with Enteractive last year in Romania, but expanded the target markets in January 2022 to include Germany, Portugal, and Brazil.  The company expects to optimize revenue generation from the churned segments of their player base, giving bottom line revenues an extra boost.

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Enteractive is the industry leader in player reactivation and retention with more than 12 years experience, being recognised as one of the top revenue generators globally for the iGaming sector.

The campaigns will run for Kaizen Gaming’s Stoiximan and Betano brands, increasing player retention and loyalty with Enteractive’s proprietary (Re)Activation Cloud technology platform. The platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human one-to-one outreach by phone. This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature of the contact.

Konstantinos Gkrintzalis, CRM Sales Manager at Kaizen Gaming, commented: “We’re keen to maximise the potential LPV across all our player segments, and these market campaigns with Enteractive will target those segments which will benefit most from direct and personal engagement.”

Andrew Foster, Chief Business Officer at Enteractive, added: “Many iGaming businesses are seeing the benefit of improving their retention rate and Enteractive’s approach is proven to be highly effective. We’re more than ready to bring back Kaizen’s lapsed players.”

With native speaking call agents supporting iGaming brands across the globe, Enteractive reactivates more than 13,000 players per month for a variety of leading operators.

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ELA Games Continues Its Expansion With of Peter Vonarshenko, Senior Business Development Manager

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The appointment marks a crucial milestone in the studio’s growth

ELA Games, an innovative game development studio, announces the appointment of Peter Vonarshenko as Senior Business Development Manager.

Peter has garnered vast experience as a business development manager in the industry and has been a key growth factor in previous roles. His communication and sales skills, which have helped him develop relationships and negotiate deals with key industry players, will be a crucial asset for ELA Games going forward.

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Together, ELA Games and Peter will work to solidify the studio’s position as a leading game development company and continue its growth. As Senior Business Development Manager, he will help with creating new, fruitful partnerships.

Peter Vonarshenko commented on the appointment, “It’s a pleasure to work with ELA Games after hearing about the company for a while. The studio’s vision and innovative content resonates with me, and I look forward to helping ELA Games grow into an online gaming powerhouse.”

ELA Games’ appointment of Peter highlights the studio’s proactive approach to its growth ambitions. This key leadership recruitment will drive our strategic growth and industry positioning.

The post ELA Games Continues Its Expansion With of Peter Vonarshenko, Senior Business Development Manager appeared first on European Gaming Industry News.

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Kaizen Gaming Displays the UEFA Europa League and UEFA Conference League Trophies in Bulgaria, Portugal and Romania

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Trophy exhibitions in Romania, Portugal, and Bulgaria give fans unforgettable moments. Legendary goalkeeper, Gianluigi Buffon, joins the celebrations in Sofia.

Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has joined forces with UEFA to bring the UEFA Europa League and Conference League trophies closer to European fans. Namely, the trophies were displayed in Romania, Portugal and for the first time in Bulgaria. The events are part of Betano’s 3-year global sponsorship of the UEFA Europa League and UEFA Conference League from the 2024/25 to the 2026/27 season.

The exclusive presentation of the UEFA Europa League and UEFA Conference League trophies took place at the Sofia Event Center in the Paradise Center mall on April 29th, with special guest UEFA Ambassador and legendary Italian footballer Gianluigi Buffon. Recognised as one of the best goalkeepers in football history, Buffon attracted intense media interest and was surrounded by fans during the event.

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“I am truly honored to join the Betano Trophy Event as a UEFA Ambassador,” said Gianluigi Buffon. “It is a great opportunity to visit Sofia for the first time and engage with such a passionate football community. I’m excited to share this experience with Bulgarian fans and celebrate the spirit of the game together.”

Also in attendance at the event were Bulgarian football legend Krasimir Balakov and one of the favourite names of Bulgarian pop-folk – Galena.

Ιn January, the trophies were displayed to football fans in Romania in an unforgettable event at Park Lake Shopping Center, in Bucharest. The event drew big crowds of enthusiastic football fans who got to see the trophies in person while also enjoying a meet and greet with players from Fotbal Club FCSB, Romania’s current league champions, sponsored by Betano.

The trophies were also displayed in Porto, Portugal, where over 1,700 fans got up close with them. In addition to seeing the trophies in person, fans were also welcomed by former FC Porto captain and 2011 UEFA Europa League winner, Helton. During the event, the renowned goalkeeper reminisced about the all-Portuguese Europa League final in Dublin in 2011 and the fantastic moment of lifting the trophy in front of FC Porto’s fans.

Betano will look to host further UEFA Europa League and UEFA Conference League events in new locations during the next season.

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The post Kaizen Gaming Displays the UEFA Europa League and UEFA Conference League Trophies in Bulgaria, Portugal and Romania appeared first on European Gaming Industry News.

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FBMDS launches Sea of Fortune, the newest slot title in the Sublime Series

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FBMDS proudly unveils its latest online slot game, Sea of Fortune, a thrilling addition to its acclaimed Sublime Series. Set to chart new waters in the online casino landscape, Sea of Fortune delivers an immersive, high-impact experience that promises to captivate slot fans across multiple markets.

Set against the backdrop of the seven seas, Sea of Fortune invites players aboard the ship of the fearless Captain Golden Beard. With vibrant 3×3 reels, five paylines, and seamless gameplay across Desktop, Tablet, and Mobile, this game masterfully blends simplicity with excitement — offering smooth animations, detailed graphics, and a nautical soundtrack that completes the maritime adventure.

“Sea of Fortune enhances the Sublime Series legacy by combining stunning visuals and rewarding mechanics into a compelling adventure,” said Renato Almeida, Director at FBM. “It’s not just about spinning reels, it’s about diving into an epic treasure hunt that keeps players coming back.”

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Key Features:
• Wild Symbol substitutes all others and can deliver up to 250x the bet when filling the grid.
• Spin Bonus mode, where only one paying symbol and Wilds appear on the reels, granting three re-spins and multipliers of up to x20.
• Wild Injection feature, adding Wilds at random moments for enhanced chances of winning.

The game also features thematic elements such as parrots, rum, anchors, swords, and cannon bombs — reinforcing the game’s swashbuckling spirit. Designed to boost player engagement, loyalty, and betting volume, Sea of Fortune is tailored for operators seeking content that performs.

With its release, FBMDS continues to support its 2025 growth strategy by delivering customized, regionally adapted content with optimized math models and rewarding bonus structures. Get ready to hoist the sails and set course for treasure — Sea of Fortune is here to make waves!

The post FBMDS launches Sea of Fortune, the newest slot title in the Sublime Series appeared first on European Gaming Industry News.

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