Latest News
Enteractive inks CRM deal with Kaizen Gaming
Reactivation campaigns will focus on Europe and LatAm
Enteractive, the leader in retention services, has been engaged by Kaizen Gaming, the leading GameTech company in Greece, to provide reactivation services in 2022 to win back active players from lapsed accounts, focusing on markets including Romania, Germany, Portugal, and Brazil.
The Greek iGaming company, one of the fastest-growing in Europe, first began campaigns with Enteractive last year in Romania, but expanded the target markets in January 2022 to include Germany, Portugal, and Brazil. The company expects to optimize revenue generation from the churned segments of their player base, giving bottom line revenues an extra boost.
Enteractive is the industry leader in player reactivation and retention with more than 12 years experience, being recognised as one of the top revenue generators globally for the iGaming sector.
The campaigns will run for Kaizen Gaming’s Stoiximan and Betano brands, increasing player retention and loyalty with Enteractive’s proprietary (Re)Activation Cloud technology platform. The platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human one-to-one outreach by phone. This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature of the contact.
Konstantinos Gkrintzalis, CRM Sales Manager at Kaizen Gaming, commented: “We’re keen to maximise the potential LPV across all our player segments, and these market campaigns with Enteractive will target those segments which will benefit most from direct and personal engagement.”
Andrew Foster, Chief Business Officer at Enteractive, added: “Many iGaming businesses are seeing the benefit of improving their retention rate and Enteractive’s approach is proven to be highly effective. We’re more than ready to bring back Kaizen’s lapsed players.”
With native speaking call agents supporting iGaming brands across the globe, Enteractive reactivates more than 13,000 players per month for a variety of leading operators.
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blockchain game survey
30% of Web3 Gamers Fear Pay-to-Win More Than Market Volatility
Player concerns in Web3 gaming are shifting away from external market forces like token volatility toward internal game fairness and design, according to recent survey data from 51 Games.
Despite frequent industry focus on crypto market cycles and price spikes, nearly 30% of Web3 gamers identify pay-to-win mechanics as their top issue, while only about 19–20% point to token inflation or economic instability as their greatest fear — signaling a deeper worry about gameplay integrity.

More than half of respondents (51–52%) believe that effort should directly translate into reward, making transparency and merit-based progression central to long-term engagement. Players are competitive by nature: when asked how they respond to others earning more, 40% feel motivated to catch up and 27% want to understand the strategy behind others’ success, while only a small minority feel frustrated or believe outcomes are unfair. This suggests that gamers reject systems where earned skill is overshadowed by spending power.

These preferences help explain why pay-to-win concerns resonate more strongly than market volatility. Players accept market fluctuations — which lie outside their control — but react negatively when in-game advantages appear tied to wealth instead of effort or mastery. While market and token risks still matter to around one in five respondents, fairness consistently ranks higher on the priority list.

Matvii Diadkov, Founder of 51 Games, notes this shift clearly: “When players say they fear pay-to-win more than market volatility, they signal that they want rules that reward effort, not spending power.” For developers, this means refocusing from purely token price issues to economic game design that fosters trust, progression clarity, and balanced incentive systems.
Fairness now functions as a key retention driver. Games that offer skill-based progression with visible, fair rules tend to build stronger player loyalty and long-term investment. Aggressive monetization may lure short-term users, but it can undermine trust and engagement when players feel outcomes depend more on spending than skill. Overall, Web3 gamers demonstrate strategic economic awareness: they evaluate reward structures, compare value propositions, and seek systems where effort, not spending, defines their success.
In a rapidly evolving industry, aligning internal game economies with player expectations for fairness, transparency and merit-based advancement appears to matter more than managing external token volatility — a crucial insight for Web3 developers seeking sustainable engagement.
The post 30% of Web3 Gamers Fear Pay-to-Win More Than Market Volatility appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
TrafficGuard Launches in the United States to Help More Businesses Combat Growing Ad Fraud and Invalid Traffic
The New York expansion strengthens TrafficGuard’s ongoing commitment to reducing global advertising fraud and non-genuine digital traffic, as U.S marketers demand greater transparency, control, and performance certainty amidst AI boom.
TrafficGuard, a leading platform for digital ad verification and fraud prevention, has announced the launch of operations in the United States to support its global growth strategy. TrafficGuard CEO, Mathew Ratty, has relocated to TrafficGuard’s New York office, formalising and accelerating the company’s existing U.S presence to further serve evolving invalid traffic and ad fraud prevention demands in the U.S, and support its growing channel ecosystem. With commercial and customer-facing teams already operating in the United States, this move reflects a deliberate step to scale local leadership, support, and go-to-market execution.
Ratty will support the next phase of U.S growth by meeting with customers and partners in the United States. His presence demonstrates TrafficGuard’s commitment to gathering first-hand feedback on customers’ traffic quality, invalid behaviour, and ad performance challenges across complex, high-spend media environments. He will leverage these insights to boost data integrity, optimisation confidence, and campaign resilience for US businesses with the most efficient solutions to monitor, detect, analyse, and respond to invalid traffic, including but not limited to fraud.
“We’re seeing a rapid increase in sophisticated ad fraud alongside high volumes of non-genuine and non-incremental traffic in the United States, with impacts on budgets becoming much more frequent,” said Mathew Ratty, CEO of TrafficGuard. “For U.S advertisers operating at scale, it’s no longer just about blocking bad clicks. It’s about protecting decision-making, optimisation models, and growth efficiency. That’s where TrafficGuard’s enterprise-grade approach stands apart. We remain committed to building resilience to protect brands across the globe. With an expanding U.S team and accelerated product innovation, 2026 is shaping up to be a defining year for TrafficGuard.”
In 2025, TrafficGuard strengthened its executive leadership team with the appointment of Miguel Lopes as Chief Product Officer, based in the United States. With deep experience building and scaling enterprise technology, Lopes is fast-tracking new product development and unlocking additional acquisition channels, ensuring TrafficGuard continues to meet the demands of high-spend, multi-channel advertisers and enterprise media teams.
TrafficGuard is a multi-award winning platform that detects, mitigates, and reports on digital invalid traffic and ad fraud before it hits advertising budgets, trusted by thousands of global businesses including enterprise brands operating across highly competitive verticals such as finance, eCommerce, travel, and gaming. This strategic move will further strengthen TrafficGuard’s presence in the United States as its U.S customer base continues to grow and more brands seek locally supported, enterprise-ready solutions. The company is riding a robust growth pipeline, with plans to significantly expand its team in the region and enable brands to boost their revenue and confidently scale advertising campaigns by eliminating non-genuine, non-incremental, and wasteful traffic across paid media.
“It’s clear that tackling ad fraud and invalid traffic more broadly is becoming a more urgent priority for advertisers in the U.S, and this is one of the main drivers behind our decision to expand in the region,” said Chad Kinlay, CMO at TrafficGuard. “As AI accelerates automation across media buying, marketers need independent, enterprise-grade validation to ensure performance data can be trusted. TrafficGuard helps brands defend profitability today while building smarter, more resilient growth for the future.”
The expansion reinforces TrafficGuard’s position as a leader in a rapidly evolving ad landscape. The company is enhancing enterprise-grade traffic validation, prevention, and optimisation intelligence and accelerating the rollout of innovative products across the globe to meet the demands of next-generation digital advertising, while ensuring U.S customers are supported by local expertise, local teams, and local insight.
The post TrafficGuard Launches in the United States to Help More Businesses Combat Growing Ad Fraud and Invalid Traffic appeared first on Americas iGaming & Sports Betting News.
Latest News
TRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators
TRUEiGTECH has announced the launch of an enterprise-grade prediction market platform, designed to help operators, platform owners, and institutions build outcome-based or event-driven trading markets at scale.
As traditional sports betting, media monetization, and trading platforms face growing competition and regulatory complexity, prediction markets are emerging as a fast-growing adjacent category. By converting collective expectations into tradable probability signals, operators can offer differentiated products without the need for entirely new user acquisition channels.
TRUEiGTECH-built prediction markets are already deployed by operators across the USA and Europe, with additional rollouts underway. Once a niche, prediction markets are now becoming primary offerings for iGaming operators. Analysts forecast that leading platforms could handle $1 trillion in annual trading volume by 2030, up from roughly $10 billion today, with revenues potentially exceeding $10 billion.
Why Operators Are Turning to Prediction Markets
Prediction markets offer several advantages:
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“Bet-on-anything” model – create markets across business, finance, entertainment, politics, and emerging trends.
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Faster market entry – ideal for existing iGaming operators with infrastructure in place.
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Early-mover advantage – tap into a category still developing globally.
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Global momentum – strong uptake in the U.S. and other regulated markets where event-driven participation is growing.
Flexible Deployment Models
TRUEiGTECH co-founder Prish Kumar explained:
“We provide turnkey and bespoke prediction market platform development solutions. Plus, we also offer prediction market clone development and prediction market API integration solutions.”
Operators can use TRUEiGTECH platforms to launch new prediction markets or extend existing offerings, with flexibility and scalability at the core. The platform is designed to be regulation-ready for markets in the USA, Europe, and other regulated jurisdictions.
TRUEiGTECH: Enterprise iGaming Solutions
TRUEiGTECH specializes in enterprise-grade betting and trading infrastructure, offering:
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Casino Platforms – AI-driven online casino software , multi-game aggregation, player account management, and compliance-ready architecture.
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Sweepstakes Platforms – legally structured software for markets with restricted real-money gaming.
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Sportsbook Software – advanced odds management, risk control tools, and real-time in-play betting.
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Casino Games – responsive slots and custom content optimized for performance and integration.
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Lottery Platforms – supporting draw-based, instant win, and hybrid formats with regulatory reporting.
All solutions are built for regulated markets across the USA, Europe, LATAM, and the UK.
Contact
Head of Marketing
Prish K
TRUEiGTECH
The post TRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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