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Enteractive inks CRM deal with Kaizen Gaming

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Reactivation campaigns will focus on Europe and LatAm 

Enteractive, the leader in retention services, has been engaged by Kaizen Gaming, the leading GameTech company in Greece, to provide reactivation services in 2022 to win back active players from lapsed accounts, focusing on markets including Romania, Germany, Portugal, and Brazil.

The Greek iGaming company, one of the fastest-growing in Europe, first began campaigns with Enteractive last year in Romania, but expanded the target markets in January 2022 to include Germany, Portugal, and Brazil.  The company expects to optimize revenue generation from the churned segments of their player base, giving bottom line revenues an extra boost.

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Enteractive is the industry leader in player reactivation and retention with more than 12 years experience, being recognised as one of the top revenue generators globally for the iGaming sector.

The campaigns will run for Kaizen Gaming’s Stoiximan and Betano brands, increasing player retention and loyalty with Enteractive’s proprietary (Re)Activation Cloud technology platform. The platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human one-to-one outreach by phone. This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature of the contact.

Konstantinos Gkrintzalis, CRM Sales Manager at Kaizen Gaming, commented: “We’re keen to maximise the potential LPV across all our player segments, and these market campaigns with Enteractive will target those segments which will benefit most from direct and personal engagement.”

Andrew Foster, Chief Business Officer at Enteractive, added: “Many iGaming businesses are seeing the benefit of improving their retention rate and Enteractive’s approach is proven to be highly effective. We’re more than ready to bring back Kaizen’s lapsed players.”

With native speaking call agents supporting iGaming brands across the globe, Enteractive reactivates more than 13,000 players per month for a variety of leading operators.

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Adam Fonsica Co‑Founder & COO at Random State

Random State obtains Ontario iGaming licence

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Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.

“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”

The licence clears the way for RS to roll out its full product portfolio in Ontario:

Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.

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Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.

Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.

Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.

The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.

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GAT Cartagena

NOVOMATIC Launches GLOBE LINK Xtension Volume 2

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Once again, Cartagena became the center of the gaming industry, and NOVOMATIC’s booth at GAT Cartagena drew everyone’s attention with the official launch of GLOBE LINK Xtension Volume 2, a solution that refreshes and strengthens the brand’s Linked Progressives portfolio.

The launch was presented as part of the exclusive RUBY PACKAGE, which combines this new game series with the BLACK EDITION II 1.49J cabinet – a vertical format with a J-curved screen, ideal for showcasing immersive bonus games and captivating visual elements – along with a completely renewed sign that is designed to have a high visual impact and enhance floor performance.

With engaging mechanics – such as Golden Spins, Expanding Reels, and the Xpress Feature – plus five high-performing titles (Golden Chicago XL, Savanna Heat, Sugar Bliss, Thunder Reign, and Tiki Crush), this new jackpot was undoubtedly one of the highlights of the event.

For operators seeking premium experiences, NOVOMATIC introduced the OBSIDIAN PACKAGE, combining the IMPERA LINK Series 2 jackpot with the BLACK EDITION II 3.27 cabinet, which is known for its striking design and operational versatility.

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Alongside these solutions, the brand reinforced its leadership in the Linked Progressives category, showcasing options like SUPERIA GOLDEN LINK Volume 2, available in the BLACK EDITION II 3.32, and NOVOLINE GOLDEN LINK Edition 2, displayed in the MASTER SL 3.32 cabinet.

In the multi-game segment, NOVOMATIC showcased the renowned NOVOLINE Interactive Edition X4 and Impera Line HD Edition 9, both integrated into PANTHER 2.27 cabinets, recognized for their proven performance and adaptability to different floor profiles.

“With GLOBE LINK Xtension Volume 2, we’re adding a new alternative to our flagship category. This launch enhances the player experience through real innovation and tools that help our clients achieve better results,” said Manuel Del Sol, Managing Director of NOVOMATIC Gaming Colombia.

NOVOMATIC’s booth at GAT Cartagena also became a place for making connections. Clients, operators, and partners enjoyed personalized attention in a friendly and welcoming atmosphere that fostered genuine conversations and meaningful networking.

“At GAT Cartagena, our goal wasn’t just to showcase our products, but also to create a space where our clients could truly experience the brand. Our booth reflected that vision: top-tier solutions, personalized service, and a setting designed to build real relationships,” added Manuel Del Sol, Managing Director of NOVOMATIC Gaming Colombia.

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The post NOVOMATIC Launches GLOBE LINK Xtension Volume 2 appeared first on Gaming and Gambling Industry in the Americas.

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Andrea Rossi

Betsson Group Wins Two Awards at SBC Awards Americas 2025

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Betsson Group has won in two categories at the SBC Awards Americas 2025.

On Wednesday, 14 May 2025, during the SBC Awards Americas ceremony in Miami, Florida, Betsson was announced as the Gold Winner in the Marketing & Sponsorship Campaign of the Year category for its engaging Road to the Final – Atlético Nacional campaign. This initiative showcased Betsson’s commitment to impactful marketing strategies and its strong presence in Colombian football sponsorships.

In addition, Betsson Group was honoured with the Silver Award for Casino Operator of the Year: Latin America, reflecting its excellence in delivering top-tier casino experiences across the region.

It was an exciting week in Miami for Betsson, as the company also supported the SBC Summit Americas, where Andrea Rossi, Commercial Director for Latin America, and Cristhian Gomez, Managing Director for Emerging Markets, shared their insights on market trends and strategic growth during several panel discussions.

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With these awards, Betsson Group further solidified its position as a leading force in the global iGaming landscape.

The post Betsson Group Wins Two Awards at SBC Awards Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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