Arizona
Hard Rock Sportsbook to Launch in Arizona in Partnership With Navajo Nation Gaming Enterprise
The Navajo Nation Gaming Enterprise (NNGE) and Hard Rock Digital have joined forces to launch the Hard Rock Sportsbook mobile app in Arizona.
The Navajo Nation is the largest federally recognized Native American Nation in the U.S. with an enrolled membership of approximately 401,000 and trust lands totaling 27,000 square miles. The NNGE, as an enterprise of the Navajo Nation, operates five gaming and hospitality facilities across Arizona and New Mexico. Hard Rock Digital was launched in 2020 to be the exclusive Hard Rock International and Seminole Gaming vehicle for interactive gaming and sports betting on a global basis.
“Mobile sports and event wagering is an important new offering that we’re excited to introduce,” offered Brian Parrish, Interim Chief Executive Officer for the NNGE. “The Hard Rock Sportsbook mobile sports wagering platform and our brick-and-mortar operations will offer a broad range of wagers, marketing promotions and cross-marketing offers that will be unique to the Navajo and Hard Rock brands,” said Parrish.
“The NNGE has proven its ability to create new jobs, develop innovative, high-quality facilities and products, as well as build utility infrastructure that also supports other businesses and residential areas on the Navajo Nation,” stated Quincy Natay, Board Chairman for the NNGE. “Joining forces with Hard Rock Digital fits well with our Strategic Plan and additions to our existing offerings,” cited Chairman Natay.
Natay added that the growth of the NNGE is not possible without the continuous support of the 24th Navajo Nation Council and the Navajo Nation Office of the President and Vice President.
“We’re thrilled to partner with the NNGE to provide Arizona sports bettors with a fun and engaging gameday experience through the Hard Rock Sportsbook mobile app,” said Marlon Goldstein, Executive Managing Director & CEO for Hard Rock Digital. “The Hard Rock brand is known worldwide for legendary hospitality and entertainment, and we’re excited to deliver those experiences to Arizonans digitally with unrivaled mobile sports betting.”
The Arizona app will launch with Hard Rock Sportsbook’s new best-in-class platform. Hard Rock Sportsbook also serves fans in New Jersey and Iowa through the Hard Rock Sports & Casino NJ and the Hard Rock Sportsbook Iowa apps, respectively.
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The Arizona Department of Gaming (“ADG”) has taken action against an overseas gaming company in Curaçao that is allegedly operating illegal online gaming sites, Bovada.com and Bovada.lv (Bovada), accessible to Arizona residents. Following an investigation into the matter, the ADG sent a cease-and-desist letter to Harp Media B.V., which operates Bovada, on November 8, 2024.
The operation of Bovada in Arizona is alleged to be a felony criminal enterprise and Bovada has been directed to desist from any future illegal gambling operations or activities of any type in Arizona. Due to the unregulated and illegal online gaming offerings on Bovada, Harp Media B.V. is claimed to be in violation of Arizona gaming laws, including:
- Promotion of Gambling (Felony) — Ariz. Rev. Stat. Ann. § 13-3303.
- Illegal Control of an Enterprise (Felony) — Ariz. Rev. Stat. Ann. § 13-2312.
- Money Laundering (Felony) — Ariz. Rev. Stat. Ann. § 13-2317.
Harp Media B.V. has been directed to immediately cease all online (or other) gambling operations and activities in Arizona, and take the necessary steps to immediately prevent and exclude Arizona residents from gambling on their websites.
“We are actively monitoring the evolving landscape of online gaming and taking proactive steps like this helps us protect Arizona’s communities and economy from illegal activities,” said Jackie Johnson, Director of the ADG. “Our enforcement team is committed to preventing unauthorized operations from establishing a foothold here. Arizona will not be a safe haven for unlicensed or unlawful gaming, nor will we allow unlawful entities to compromise the integrity of gaming within our state.”
In light of these developments, the Arizona Department of Gaming urges residents to exercise caution with online gaming activities. Only legal, regulated operations provide important consumer protections not found in the illegal market, helping ensure a safer experience for participants. Certain online event wagering is legal in Arizona. A list of all licensed and regulated event wagering operators legally taking bets in Arizona can be found on the Department’s website at gaming.az.gov.
, the highly anticipated new slot machine from Aristocrat Gaming. As the follow-up to the immensely popular Dragon Link, Phoenix Link brings a fresh and electrifying gaming experience that can only be found at Gila River Resorts & Casinos’ properties – Wild Horse Pass, Santan Mountain, Lone Butte and Vee Quiva – making it a must-play for slot enthusiasts across the state. elevates the gaming experience with vibrant graphics, thrilling gameplay, and the iconic linked progressive jackpots that fans of Dragon Link know and love. Gila River Resorts & Casinos is the first and only operator in Arizona to offer this exciting new series, solidifying its reputation as the premier destination for cutting-edge gaming. has been a favorite among our players, and we’re thrilled to be the exclusive Arizona launch partner for the next evolution in linked slot games with Phoenix Link,” said Blake Katsnelson, chief operating officer at Gila River Resorts & Casinos. “This game takes everything players love about Dragon Link and infuses it with a bold new theme and innovative features, creating a one-of-a-kind experience on our casino floors.”, Gila River Resorts & Casinos hosted a grand unveiling event on Friday, Nov. 22 featuring a first-look experience, live showgirls and ribbon cutting ceremonies at all four Gila River casinos.
Bettors in Arizona wagered approximately $732 million on sports in September of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 20% increase when compared to September of 2023.
The state collected approximately $3.96 million in privilege fees in the month. You can view the full September report on the ADG website: LINK.
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