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BoyleSports and 20SHOTS sign partnership taking free-to-play Premier League product Fantasy5 to operators’ UK & Ireland customer base

Published

4 years ago

January 27, 2022

Reading Time: 2 minutes

UK B2B betting software supplier 20SHOTS have signed an agreement with operator BoyleSports to offer their flagship free-to-play football jackpot game, Fantasy5, to customers under a while label agreement.

The deal marks 20SHOTS first agreement with a tier one operator and will see Fantasy5 directly marketed under BoyleSports’ branding to customers, as the bookmaker looks to use the technology to boost acquisition, retention and engagement during the Premier League season.

Fantasy5 will be marketed directly by BoyleSports to their customers and is based on an integration which is managed by a single sign on mobile, desktop and app through players’ existing accounts.

The partnership comes as Fantasy5’s growth continues, surpassing 100,000 active users to become the fastest growing free-to-play football jackpot game in the industry.

Fantasy5’s growth this season has also been driven by 74% week on week retention rates, with active users logging in 3 times a week and spending in excess of 3 minutes on site per session when playing.

BoyleSports’ customers will enter a separate Fantasy5 game, running alongside the global Fantasy5 game, with entrants in both able to land a £10,000 jackpot from a free entry should they successfully pick players to surpass their fantasy football points target in a gameweek.

Commenting on the partnership and integration, Mark Kemp, CEO BoyleSports said: “We’re excited to launch Fantasy5 under our branding in order to boost our free-to-play offering for new and existing customers. Free-to-play is a key part of our customer acquisition and retention strategy and by bolstering our product offering with Fantasy5, we’re giving customers even more reason to log in each gameweek to spend time on site.

“As the first UK & Irish operator to offer Fantasy5, we’re hopeful that a BoyleSports customer wins the £10,000 jackpot from a free entry sooner rather than later.”

20SHOTS co-founder Jacob Kalms said: “Our landmark agreement with BoyleSports is complete meaning their sportsbook customers can soon join the global pool of players, now in excess of 100,000, competing for our jackpots, free of charge, every game week and directly from their existing BoyleSports accounts.

“Our retention statistics prove that free-to-play product represents the next player recruitment and retention battleground for the industry and by being able to offer the jackpot directly to their customers, BoyleSports’ offering to a valuable football betting audience is increased.”

“This landmark partnership and launch represents the next stage of our strategic growth which will see Fantasy5 offered to customers across the world via partnerships with operators and we are thrilled to see the competition open directly via a leading Uk & Irish sportsbook brand for the first time.”

2026 EGR Europe Awards

MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland

Published

2 hours ago

February 19, 2026

Wladimir P.

mightytips-takes-home-egr’s-affiliate-of-the-year-title-for-the-uk-&-ireland

MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.

This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.

Key updates included:

launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
fully reworked sports predictions section with more structured, data-driven analysis;
introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.

MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.

Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”

The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.

The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.

The post MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Codere Online

Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy

Published

3 hours ago

February 19, 2026

GamingAmericas.com

codere-online-launches-ios-poker-app-in-mexico,-advancing-its-multi‑product-expansion-strategy

Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.

Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.

Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.

“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”

The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.

“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”

“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.

The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.

Akhil Sarin

Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing

Published

4 hours ago

February 19, 2026

Wladimir P.

akhil-sarin-joins-bet-it-drives:-stake’s-growth-and-what-igaming-gets-wrong-about-marketing

Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.

Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.

Key insights from the episode include:

Stake’s most valuable partnerships and why they worked
What sets their sponsorship strategy apart
Common mistakes iGaming marketing teams make
The one thing Sarin wishes teams focused more on
Biggest red flags and warning signs in partnerships
Leadership lessons and internal trust challenges

The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.

“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”

Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.

Watch or listen to Season 4, Episode 2 on:

The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.