Latest News
Relax Gaming promotes Nadiya Attard to Chief Commercial Officer
Relax Gaming, the iGaming aggregator and supplier of unique content, has strengthened its commercial team to deliver upon its ambitious market expansion plans with the promotion of Nadiya Attard to the role of Chief Commercial Officer.
Having held the position of Director of Sales since joining Relax two years ago, Nadiya boasts 20 years of extensive experience in the iGaming sector, across both B2B and B2C for industry giants including Betfair, Microgaming and NetEnt.
Offering a unique combination of commercial and technical knowledge, as well as a Master’s degree in programming, Nadiya has consistently exhibited an in-depth understanding of regulatory landscape and legal framework across numerous jurisdictions.
Thanks to her wealth of experience, Nadiya’s role has proven invaluable to Relax Gaming’s impressive growth in recent years, aiding in significant expansion in distribution of the company’s network.
With a solution-oriented approach, Nadiya holds a well-earned reputation for consistently delivering on her targets, even when faced with challenges and alongside her dedication to maintaining a healthy work-life balance.
Following her appointment, Nadiya will succeed the position from Daniel Eskola who will now take on the role of Deputy CEO.
Daniel moved from CEO to CCO in November 2019 to focus fully on the commercial side of the business, during which time Relax went from strength to strength, with revenue from its slot content increasing by a staggering 592%.
Commenting on Nadiya’s appointment, Daniel Eskola, Relax Gaming Deputy CEO, said: “I am very proud of the commercial team, which has delivered phenomenal growth in a highly competitive market. After committing to two years as CCO and all targets delivered, it is time to hand over the reins to Nadiya who has been outstanding from day one.
“The commercial team is in very capable hands to lead Relax onward to a total of 300+ operators in the coming years, including multiple market entries on the horizon. On a personal note, I am incredibly excited to move into my role as Deputy CEO at Relax, giving me time to focus on special projects that are expected to be delivered in late spring 2022.”
Nadiya Attard, Relax Gaming Chief Commercial Officer, added: “Two years ago when joining Relax, my promise was to help accelerate the company’s success and now it’s time to reach new heights and take the next step.
“With a continued focus on team growth, development, empowerment and collaboration, I know we will continue to exceed expectations as we continue to drive differentiation and expand into new regulated markets.”
Relax now offers its partners more than 3,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.
Recognised by the industry as a true driver of differentiation, Relax Gaming has won a host of awards for its approach, celebrating “Casino Content Supplier” at the 2021 EGR Awards, as well as “Casino Software Supplier” at the EGR B2B 2020 Awards.
Powered by WPeMatico
Latest News
Push Gaming revolutionises jackpots with the launch of PrizeFlex™
Push Gaming has launched PrizeFlex™, a groundbreaking, fully customisable jackpot solution designed to elevate player engagement and generate new revenue streams for operators.
PrizeFlex™ is a supplier-agnostic platform that can be seamlessly integrated with any game, casino or gambling product, regardless of the provider. This flexibility allows operators to create more entertaining moments and opportunities for players to claim bigger wins, increasing retention rates while encouraging growth.
The solution offers a wide array of customisable features, including flexible jackpot options (single-tier daily jackpots or multi-tier progressives), advanced contribution handling (up to 250 per second), smart math models, and market-specific configurations. Operators can tailor the jackpot types, contribution models, and RTP settings to suit their needs and best suit their target market.
Powered by Push Gaming’s proprietary jackpot engine and RNG, players can opt-in and out of the side bet jackpot anytime, which will not impact a title’s base RTP. No re-certification is required when configuring games that benefit from PrizeFlex™, and the open jackpot system can be applied to all casino products, including Sportsbook, Bingo, and Poker.
PrizeFlex™ has already launched with LeoVegas, supporting the world’s largest online casino jackpot value, and recently launched with BetMGM in Brazil, marking Push Gaming’s entry into the newly regulated market. Millions have been paid out to date, and Push Gaming plans to expand into more jurisdictions in 2025.
PrizeFlex™ is currently live in eight jurisdictions: Brazil, Denmark, Malta, the Netherlands, Ontario, Romania, Sweden, and the UK. Plans are in place to expand into new territories in 2025.
Fiona Hickey, Chief Business Development Officer at Push Gaming, said, “This is a project that holds incredible opportunity and scope for us and our partners. Progressive jackpot systems are widely loved by players and operators, and being able to create our own leverages our expertise and experience in the industry while simultaneously opening up an avenue for further growth.
“The benefits of PrizeFlex™ are numerous, and we believe they elevate it above other established systems in the industry. Its flexibility and agility are already enjoyed by operators with more set to follow suit imminently.
“Seeing the culmination of so much hard work is incredibly satisfying, and we’re delighted to be broadening our development scope beyond the amazing games that we are extremely proud of.”
The post Push Gaming revolutionises jackpots with the launch of PrizeFlex™ appeared first on European Gaming Industry News.
Africa
NowNow Gaming partners with Hinterzimmer to deliver content across Africa
NowNow Gaming, a newly founded gaming studio from South Africa and one of the first to emerge from the region in recent years, has entered into a strategic licensing agreement with Hinterzimmer to utilise their advanced RGS (Remote Game Server) platform. This partnership will allow NowNow Gaming to deliver a dynamic mix of localised and internationally positioned content to the rapidly expanding online casino market across Africa.
While the Hinterzimmer RGS enables studios to tap into a globally distributed network, NowNow’s primary focus will be on using this cutting-edge platform to deliver tailored content to operators in South Africa. However, with an eye on broader growth, the content produced will blend local cultural elements with internationally recognised game mechanics, ensuring that the games are not only relevant to the African market but also appealing to players in global markets.
The collaboration marks a pivotal milestone for both companies, as they seek to make a significant impact in a rapidly evolving market.
Robert Lenzhofer, CEO & Co-Founder Hölle Games, said: “Working with NowNow has been an absolutely delight so far. The team have extensive iGaming-experience and deep, local expertise with regards to the South African market which should give this cooperation a very good kick-start in the beginning! Very excited to be helping out NowNow with our range of RGS-services!”
Sandro Borelli, the CEO & Founder of NowNow Gaming said: “I’m incredibly excited about our partnership with Hinterzimmer. Their innovative RGS platform provides us with the tools and flexibility to deliver the engaging, localized content we’ve always envisioned, while also opening doors to global markets. Our first roll-out of games will be within South Africa, which is home for us, and where we believe we can offer significant value to operators. With our strong relationships in the country, we’re optimistic about the opportunity to build a solid presence and grow alongside the market.”
The post NowNow Gaming partners with Hinterzimmer to deliver content across Africa appeared first on European Gaming Industry News.
Latest News
Monsters invade the meadow in Relax Gaming release Giants and Sheep
Relax Gaming, the iGaming aggregator and supplier of unique content, has combined fear with fluff as mythical creatures and farmyard favourites go head-to-head in brand-new release Giants and Sheep.
This ginormous 5×4 slot can see players net up to a maximum of 10,000x through three different wild features, giant symbols and a lucrative Free Spins bonus.
At any time during gameplay, one of three wild features can occur. Wild Expand sees a giant hit the reels, forcing the symbols to expand across an entire reel. Wild Spread sees a giant poke the reels, causing adjacent symbols to turn wild. Finally, a Wild Multiplier can randomly appear, multiplying the value of any win that passes through a wild symbol.
Giant symbols in 2×2, 3×3, or 4×4 configurations can appear at any time on the reels, and both Wild Expand and Wild Spread features can appear simultaneously, offering big wins!
Should players land three, four or five bonus symbols, they will trigger six, eight or 10 free spins, respectively. One of three bonus versions is randomly selected: Extra Bonus Free Spins, Extra Wild Free Spins and Extra Giant Free Spins. Every additional bonus symbol that lands during the feature will award an additional spin.
With impressive graphics, a unique theme and gripping features, Giants and Sheep is a fantastic addition to any operator’s portfolio, designed to attract new players and drive retention.
Shelley Hannah, CPO at Relax Gaming, said: “We’re delighted to showcase Giants and Sheep! This unique character combo makes for a hugely entertaining match-up and one hell of a great game. With great artwork, strong features, impressive win potential and medium volatility there’s a lot to enjoy here. We hope players enjoy it as much as we do here at Relax.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
The post Monsters invade the meadow in Relax Gaming release Giants and Sheep appeared first on European Gaming Industry News.
-
Bragg Gaming Group6 days ago
Bragg Gaming Announces Preliminary Unaudited Results for the Year Ended December 31, 2024 and 2025 Strategic Initiatives and Guidance
-
Canada7 days ago
Playson signs agreement with Light & Wonder in global distribution deal
-
Canada7 days ago
NorthStar Gaming Announces $43.4 Million Long-Term Debt Financing
-
Central Europe7 days ago
Promatic Games now live in Slovakia
-
Balkans7 days ago
Pateplay’s newest partner in Bosnia and Herzegovina
-
Asia7 days ago
BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES
-
Latest News6 days ago
Week 5/2025 slot games releases
-
Latest News7 days ago
Boundless wins await in Blueprint Gaming’s Cash Strike Hotstepper Megaways™