Bally's

CAESARS ENTERTAINMENT’S HISTORIC HORSESHOE COMES TO THE LAS VEGAS STRIP

Published

4 years ago

January 27, 2022

Legendary casino brand Horseshoe is returning to Las Vegas as Bally’s begins a transformation into the brand known for gaming, poker and making it right for the gambler.

The transformation will begin in the spring of 2022 and will include a renovated exterior, new entertainment and food and beverage options, and a reimagined casino floor and public areas. In keeping with Horseshoe’s classic sophistication, the design team will incorporate a handcrafted feeling with tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography. Additional details will be announced as the evolution progresses.

“At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” said Jason Gregorec, SVP and General Manager of the property. “Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”

Occupying one of the most coveted locations in gaming, Horseshoe Las Vegas will stand at the 50-yard-line of the Las Vegas Strip at the corner of Flamingo Rd. The multi-million dollar investment is the latest in a series of reimaginings for Caesars Entertainment’s storied Las Vegas resorts, including a new entrance to Caesars Palace, multi-million dollar investments in casino floor, and gaming technology across the properties, and incredible partnerships with world-class entertainers and restaurateurs.

“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, Regional President of Caesars Entertainment. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”

Horseshoe Casino was started by a gambler for gamblers. Over the years, as the brand expanded to markets across the country, Horseshoe has stayed true to its heritage, holding on to the thrilling spirit of no-limit betting. That spirit will come alive this summer as Caesars Entertainment’s World Series of Poker returns to its roots, having been first played at Las Vegas’ original Horseshoe in 1970, as it moves to the Strip for the very first time.

“We couldn’t be more excited to see the World Series of Poker return to Horseshoe,” said Ty Stewart, SVP and Executive Director of the World Series of Poker. “Horseshoe is where it all began for WSOP. It’s always been a brand for gamblers and card players. As we move WSOP to the Las Vegas Strip for the first time, that it will happen at Horseshoe makes it incredibly special.”The 53^rd annual World Series of Poker comes to the Strip May 31 – July 19, 2022, just as the property begins construction. For more information, visit www.wsop.com.

The transformation to Horseshoe Las Vegas should be complete by the end of 2022.

Ahmed Baker Chief Commercial Officer at Incentive Games

Bally’s Intralot and Incentive Games Join Forces to Introduce Real-Money Games

Published

2 days ago

March 9, 2026

Wladimir P.

bally’s-intralot-and-incentive-games-join-forces-to-introduce-real-money-games

Incentive Games, the B2B gaming provider recognized for its data-centric design and unique player experiences, has revealed a new collaboration with Bally’s Intralot, a well-known entity in the global gaming and entertainment sector.

Offered via Incentive Studios, the real-money gaming segment of Incentive Games, this partnership will present a collection of real-money games to Bally’s Intralot brands and their players.

The collaboration signifies an exhilarating advancement for both firms, merging Incentive Studios’ proficiency in top-performing real-money content with Bally’s Intralot premier platform and worldwide presence.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our real-money portfolio is designed to deliver both entertainment and strong commercial performance. Partnering with Bally’s Intralot gives us the opportunity to showcase our unique approach on a global stage, and we’re thrilled to be working alongside such a talented team.”

Dezso Pazmany, Director of Product Operations at Bally’s Intralot said, “I’m thrilled for our launch with Incentive Studios, their exciting and innovative games will be a great addition to our portfolio. It’s amazing to be able to deliver fresh and engaging experiences to our players.”

Earlier this year, the initial games from Incentive Studios’ collection debuted on the Bally’s Intralot platform, with additional titles expected to arrive in 2026.

This collaboration furthers Incentive Games’ reach into regulated global markets — building on recent license approvals in the UK, Ontario and Michigan — and highlights the firm’s increasing status as a reliable real-money gaming provider.

The post Bally’s Intralot and Incentive Games Join Forces to Introduce Real-Money Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Amy Brewis Head of Account Management at Realistic Games

Realistic Games strengthens UK presence with Bally’s collaboration

Published

6 months ago

September 24, 2025

George Miller

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Realistic Games, the casino content developer, has joined forces with global entertainment powerhouse Bally’s Interactive, further reinforcing its foothold in the UK’s regulated iGaming market.

Through the agreement, Bally’s Interactive has integrated a selection of Realistic’s standout titles into its platforms.

The initial rollout features Book of Bass, Catch 22: Frozen Fortune, and recent hits such as 9 Rhino Fast Fire, Emerald Frenzy, and Phantom Tides.

This collaboration comes amid a period of strong commercial momentum for Realistic Games, driven by a number of recent partnerships. Together, these deals highlight the developer’s continued growth trajectory and commitment to delivering high-quality content to regulated markets.

Amy Brewis, Head of Account Management at Realistic Games, said: “We are thrilled to be partnering with Bally’s Interactive, a global leader in the casino industry. This strategic alliance enables us to accelerate our expansion in the UK’s regulated market and bring our exciting titles and growing roadmap, to a broader audience.

“We remain confident that our current lineup and the titles yet to come, will resonate strongly with players and support Bally’s ambition to deliver an unforgettable digital entertainment experience.”

Dezso Pazmany, Director of Product Operations at Bally’s Interactive, said: “We’re delighted to join forces with Realistic Games, whose growing portfolio is a strong fit for our UK audience. Their engaging content aligns well with our commitment to delivering exceptional player experiences across our platforms.

“At Bally’s, we’re focused on collaborating with forward-thinking content providers that share our vision for exceptional player experiences. We’re confident this partnership will deliver strong results and further elevate our digital entertainment strategy in key regulated markets.”

The post Realistic Games strengthens UK presence with Bally’s collaboration appeared first on European Gaming Industry News.

Bally's

NYC Council Rejects Bally’s $4B Bronx Casino Bid

Published

8 months ago

July 17, 2025

GamingAmericas.com

nyc-council-rejects-bally’s-$4b-bronx-casino-bid

The New York City Council has rejected Bally’s land-use rezoning proposal for its planned $4 billion Bronx casino.

The City Council voted 29-9, with four abstentions, against gaming giant Bally’s request to rezone parkland for commercial use at the Bally’s Golf Links at Ferry Point property it operates in the Bronx. The move effectively ended Bally’s shot to secure the required land use and other zoning approvals needed for winning a casino license. The motion to disapprove of Bally’s request was put forward by Bronx Councilwoman Kristy Marmorato.

The proposed $4 billion Bally’s Bronx hotel and casino resort, totaling more than 3 million square feet, was planned for roughly 16 acres of parking lots and the practice green area at Bally’s Golf Links at Ferry Point. The complex’s design includes a 500,000-square-foot casino with 3500 gaming machines and 250 table games, a 500-room upscale hotel and a 2000-person event center.

Bally’s, in its official application filed in late June with the New York State Gaming Commission, called Bally’s Bronx a “once-in-a-generation” investment. “This development represents an audacious vision to develop a former landfill and transform it into an economic engine for the Bronx — the borough’s single largest private development.”

Without Bally’s in the running, the field of New York casino contenders narrows to seven. Three developers previously ended their plans, including the $12 billion Hudson Yards West casino proposal from Related Cos., Oxford Properties and Wynn Resorts. The group dropped its bid following strong community opposition.

Three casino licenses are available for the downstate region that includes New York City. A viable bidder would have to secure a two-thirds majority vote from a community advisory committee before a proposal could advance to the next round and be considered by the state’s Gaming Facility Location Board, which will make its final decision by Dec. 1. In addition to a $1 million filing fee, the teams selected would each have to pay a $500 million license fee while also meeting the requirement of a $500 million minimum capital investment.

If none of the bids secures enough committee votes, the state will not issue any licenses.

The post NYC Council Rejects Bally’s $4B Bronx Casino Bid appeared first on Gaming and Gambling Industry in the Americas.