Latest News
ComeOn Group reveals their new Customer Experience department

Leading gaming operator ComeOn Group continues to develop their organisation in efforts to drive excellence and innovation both from a people and business perspective. The company has merged their customer focused operations to one department named Customer Experience (CX).
This strategic union between the Customer Support and Payment Operations Teams will ensure that the extra mile is always walked in line with the core values of ComeOn Group. The ambition to place the customer at the central point of the operations enabled the team to become more player data driven, promoting brand loyalty, and also improving the career development and in-house training of the team itself.
The success of the project was made possible through extensive internal consultation within the department, and also a thorough plan in regards to any training to ensure the team have the best possible tool belt in the industry to deal with all aspects of the customer journey. The company has shown great results in building long lasting relationships and retaining customers through positive interaction and customer-focused solutions.
Daniela Vella, Chief Operating Officer at ComeOn Group, said: “We are all aware of the importance of a top notch experience – great service leaves a long lasting impression. Naturally we set out to create this in our Customer Experience team, we had a very good base to work with and the people that are part of this transition elevated it to the next level. We are very proud of the way the team handled this period of change, and continues to deliver on the vision that paved the way for this new approach within our core operations.”
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EveryMatrix Press Releases
SlotMatrix unleashes the wild riches of 20 Armadillos

SlotMatrix, the world’s largest casino content aggregator, proudly announces the launch of 20 Armadillos, a thrilling new slot adventure set deep in a jungle where fortunes roll wild.
In this untamed land, the Armadillos and their fierce animal allies guard treasures waiting to be uncovered. Players spin the reels as claws of luck and paws of fortune guide them towards potential big wins, daring them to crack the shell of jungle secrets and claim the rewards within.
20 Armadillos is a 5-reel, 4-row slot with 20 lines, medium-high volatility and RTP options of 94.16% and 96.96%. With a maximum multiplier of 30,000x and a responsive, mobile-first design, the game blends rich visuals with high win potential.
The game’s feature set is as wild as its setting. Landing Wild Symbols triggers Wild Respins, extending the action and paving the way to the Bonus Game, where Wilds transform into Armadillo Credits with random cash values.
Prizepot mechanics give players the chance to collect Mini, Minor, Major, and Mega wins, while filling the board unlocks the ultimate Grand Prizepot.
Pick Enhancement Accumulation allows players to build up powerful modifiers over time, unlocking even more rewards when Free Spins begin.
In the Pre-Free Spins Picks phase, collected enhancements such as global multipliers, payout boosts, extra credits, and sticky animals create a truly personalised bonus round.
The Free Spins bonus doubles down on excitement with Both Ways Pay and Animals Double Feature, combining sticky animals, extra spins, and double-win mechanics for massive payouts.
20 Armadillos is exclusively available through SlotMatrix. As with all SlotMatrix titles, the game is enhanced by EveryMatrix’s proprietary gamification features, including free spins and leaderboards, and can be integrated with EngageSuite, the all-in-one player loyalty solution.
Bjorn Sjoberg, COO, SlotMatrix, said: “With 20 Armadillos, we’re showcasing how layered gameplay, vibrant storytelling, and innovative mechanics can captivate players.
“From the jungle-themed prizepots to double-paying animal features, 20 Armadillos delivers an experience to remember for players worldwide.”
The post SlotMatrix unleashes the wild riches of 20 Armadillos appeared first on European Gaming Industry News.
Latest News
REEVO Announces Strategic Partnership with betFIRST

REEVO, the next-generation B2B content and aggregation provider, has announced a strategic partnership with betFIRST, Belgium’s leading retail and online sports betting operator and part of the Betsson Group. Through this collaboration, REEVO’s extensive portfolio of high-performing, engaging and innovative games will now be available to betFIRST players across Belgium.
This partnership marks another significant step in REEVO’s mission to deliver world-class iGaming content to operators and their players worldwide, strengthening its footprint in Europe and beyond.
Karl Grech, Head of Business Development at REEVO, said: “We are thrilled to partner with betFIRST, a brand synonymous with excellence and leadership in Belgium. At REEVO, our mission is to push the boundaries of iGaming innovation and deliver content that resonates with players everywhere. By joining forces with betFIRST, we’re confident that our games will not only entertain but also drive strong engagement and value for their players.”
Rhianna Binns, Games Delivery Manager at betFIRST, said: “We’re always looking to bring fresh, engaging, and innovative content to our players, and partnering with REEVO allows us to do just that. Their portfolio adds real variety and excitement to our games offering, and we’re confident it will further enhance the entertainment experience that betFIRST is known for in Belgium.”
With REEVO’s expanding library of cutting-edge in-house titles and a rapidly growing aggregation platform featuring content from top-tier third-party studios, betFIRST players will gain access to a diverse range of games designed to enhance engagement and retention.
betFIRST, renowned for its strong online presence and the largest retail network of betting shops in Belgium, will now bring REEVO’s content to its customers, enriching their entertainment experience with premium slot gameplay and innovation-driven mechanics.
The post REEVO Announces Strategic Partnership with betFIRST appeared first on European Gaming Industry News.
Latest News
TaDa Gaming Releases Crazy 777 2

TaDa Gaming has released Crazy 777 2, the bold sequel to its popular classic slot. With a max win of 10,000x and the addition of a dynamic special reel, this new release takes traditional single-line gameplay to a whole new level.
Staying true to its roots, Crazy 777 2 keeps the simplicity of a three-reel, one-payline slot but amplifies the excitement with modern mechanics. The standout feature is the Special Reel that sits to the right of the main reels, awarding either multipliers or triggering the Respin Feature for added win potential.
When the Respin Feature activates, the main reels lock while the Special Reel spins independently. Each multiplier symbol that lands increases the total multiplier—available in 1X, 2X, 3X, 5X and 10X—and keeps stacking until the reel lands on a blank. The final multiplier is then applied to the locked winning combination, unlocking explosive payout possibilities.
With a classic paytable highlighted by Lucky 7s and Bars, Crazy 777 2 merges nostalgia with innovation. Combined with multipliers up to 10x per spin and the potential to climb all the way to 10,000x, the game ensures every spin is packed with anticipation.
Sean Liu, Director of Product Management at TaDa Gaming, said: “Crazy 777 2 is a tribute to classic slots, but with the twist of our signature bonus mechanics. The addition of the Special Reel transforms a traditional one-line slot into a high-energy experience, appealing to both retro fans and modern players who love multipliers and bonus action.”
The post TaDa Gaming Releases Crazy 777 2 appeared first on European Gaming Industry News.
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