Affiliate Industry
Paysafe strengthens iGaming market leadership with New York entry
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Expansion into New York sports-betting market builds on broad 2021 U.S. growth, established presence in evolving Canadian market, and recent tech innovation
Paysafe, a leading specialized payments platform, today announced its expansion into the regulated New York sports-betting market to strengthen its position as the leader in North American iGaming payments and affiliate marketing. Steered by Zak Cutler, Paysafe’s new CEO of North America iGaming, the move builds on the company’s strong 2021 growth across the U.S. and Canada, where its established presence benefited from federal sports-betting regulation, and a major Skrill USA digital wallet upgrade for iGaming.
Through its payment gateway, Paysafe is now processing online deposits and payouts for New York players with mobile sports-betting brands in the new market, which is expected to reach $1bn in annual revenue, according to Macquarie. The software of Income Access, Paysafe’s marketing technology and services provider, is also already powering several brands’ New York-focused affiliate programs.
Last year, Paysafe, which has 20+ years’ experience supporting North American and global gaming operators, established a payments footprint in Arizona, Connecticut, Louisiana, Michigan, Montana, Virginia, and Wyoming, where the company either went live with operators or received licensing.
Paysafe, which appointed former DraftKings and Jackpocket leader Cutler in Q3 to lead its new North America iGaming division and deliver an ambitious operator-first growth strategy, is now supporting gaming brands with payments and affiliate marketing in a total of 18 states plus Washington, D.C.
Flagship brands FOX Bet, Golden Nugget Online Gaming, and PointsBet expanded their existing payments partnerships with Paysafe into new states in 2021. New partners Fubo Sportsbook, PlayUp, SuperBook 2021 also saw tech innovation, with a major Skrill USA revamp in Q4 tailoring the digital wallet specifically for iGaming brands and the full spectrum of their customers – from recreational players to VIP sports bettors. Spanning instant funding of player deposits and receiving payouts plus enhanced UX, the first of several planned Paysafe product upgrades has enjoyed strong adoption by operators.
In Canada, Paysafe unveiled a payments partnership with PlayAlberta.ca following the Q4 2020 launch of Alberta’s only regulated online gambling website. This and longstanding processing partnerships with Atlantic Lottery Corporation, BCLC, Loto-Québec, and Ontario Lottery and Gaming (OLG) ensured Paysafe remained the unquestionable leader in Canadian iGaming payments. The company was strongly positioned when federal regulation last June permitted single-event sports betting, especially in the most populated Canadian province of Ontario, whose iGaming market is expected to generate gross revenue of C$1.86bn by 2026, according to Vixio.
Income Access also continued to dominate the U.S. iGaming affiliate marketing space in 2021, with the Paysafe company entering Arizona, Colorado, Connecticut, Michigan, West Virginia, and Virginia. New flagship affiliate program partners included Betfred Sports USA, Virginia Lottery, and WynnBET. Cutler said: “Payments and affiliate marketing play essential roles in customer conversion and the growth of iGaming brands and the wider market. We’re proud to have supported the ongoing expansion of the North American online gaming space in 2021 through 2022, with our recent entry into New York – a pivotal market that will hopefully galvanize broader U.S. state and Canadian provincial regulation.”
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Affiliate Industry
MightyTips announces new partnership with Winnerz
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MightyTips is pleased to announce an exciting new partnership with iGaming brand Winnerz. This collaboration marks another milestone for MightyTips as it expands its network and enhances visibility for top-tier sportsbook and casino brands.
As part of this agreement, Winnerz will be featured on MightyTips, benefiting from increased exposure, particularly around its welcome bonus and weekly cashback offers. Meanwhile, Winnerz users will gain access to MightyTips’ expert betting insights, including free daily betting tips, in-depth sportsbook analyses, and casino reviews.
Winnerz is operated by Feature Buy Ltd and licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros (license number ALSI-202410039-FI2). The brand is owned by Spinwise, an experienced iGaming group managing several successful platforms, including Trickz, Tsars, and Casoo.
With a focus on innovation, Winnerz provides 30+ sports markets and live-streaming options for multiple daily events. The platform also caters to eSports enthusiasts, offering competitive odds on Dota 2, Valorant, and League of Legends, alongside virtual sports like e-Tennis and e-Basketball.
Casino players can explore 1,000+ immersive online slots from top providers such as Play’n GO, NetEnt, Pragmatic Play, and Push Gaming, as well as a vast selection of live dealer games, including roulette, blackjack, and poker. To enhance user experience, Winnerz offers 24/7 customer support and a diverse range of promotions.
Eugene Ravdin, Head of Communications & Marketing at MightyTips, said: “We are thrilled to embark on this exciting partnership with Winnerz. As a fast-growing European brand, they offer a top-tier sportsbook and casino experience that aligns perfectly with our audience. We look forward to working closely with them to enhance their visibility and bring added value to our users.”
Tommy Adolfsson, Head of Affiliates at Winnerz, said: “We have had the pleasure to work with MightyTips on other projects previously. That cooperation was very successful, the team was professional and easy to work with. We truly appreciate their approach and understanding of our needs. It was a great experience over time and we are looking forward to the next chapter in our partnership!”
The post MightyTips announces new partnership with Winnerz appeared first on European Gaming Industry News.
Affiliate Industry
The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates
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The Danish Gambling Authority has become aware that money laundering can occur through affiliates who market for gambling operators. Gambling operators that use affiliates should therefore consider whether this gives rise to updating their risk assessment.
An affiliate is a marketing channel where a person or company makes money by marketing for, for example, a gambling operator. The general consumer protection and marketing rules and the Gambling Act’s rules on marketing and communication also apply to affiliates. An affiliate earns money from the agreement by, for example, attracting new customers via their own website or through their own social network to the gambling operator’s website with a link. The link is generated specifically for the affiliate. The affiliate receives payment for the referral (pay per click), or a certain percentage of the amount the new customer deposits into their account.
How criminals can exploit affiliate agreements with gambling operators
In affiliate agreements with an individual or a company, there is an inherent risk that a gambling operator will be misused for money laundering. Particularly organized criminal networks can exploit an affiliate agreement. Networks of organized criminals can refer a large number of people within their criminal network as customers using the link to a gambling operator. A larger amount of illegal funds can be deposited into customers’ gambling accounts, which will not initially look suspicious, as the amount is distributed among several people in the criminal’s network. The deposited funds can subsequently be paid out to customers, possibly after play-through from their gambling accounts. This approach will make it look like legitimate winnings from gambling, and at the same time the affiliate increases its profit by having brought more new customers to the gambling operator, who according to the affiliate agreement is usually paid per additional new customer.
Signs of money laundering through affiliates
The Danish Gambling Authority points out that gambling operators may risk being misused for money laundering through these affiliate agreements. It may indicate that a gambling operator is being misused for money laundering by its affiliate if a majority of the customers referred by the affiliate only use the gambling operator’s website once and then no longer use the gambling operator’s services. It may therefore be relevant to assess whether entering into an affiliate agreement gives rise to updating one’s risk assessment.
The post The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates appeared first on European Gaming Industry News.
Affiliate Industry
SOFTSWISS Affiliate Software Platform Wins at IGA 2025
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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
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