Africa
NBA Africa and Hennessy to Host League’s First NBA Crossover Lifestyle Event on the Continent
NBA Africa and Hennessy, the world’s best-selling cognac, today announced that NBA Crossover, an invite-only lifestyle event that will showcase the convergence of the NBA and popular culture through the art, fashion, music and technology that surround today’s game, will take place in Africa for the first time on Saturday, Feb. 5 at Landmark Beach Front in Lagos, Nigeria.
As part of NBA Crossover, Africa’s first floating basketball court will be displayed at Ikoyi Link Bridge in Lagos from Feb. 3-5. In addition, on Feb. 5 Hennessy will be the Presenting Partner of a celebrity basketball game at Landmark Beach Front featuring Nigerian artists, performers and media personalities. NBA Africa and Hennessy will also donate a basketball court to the Lagos State Parks and Gardens Agency at Ikorodu Recreational Park as part of their and Lagos State’s commitment to providing people in the state with access to sport.
“We at Hennessy are thrilled to partner with NBA Africa to create this unforgettable experience in Lagos. Nigeria is such an important market for both Hennessy and the NBA, and this event is something we’ve been looking forward to for some time,” said Hennessy President & CEO Laurent Boillot. “The NBA and Hennessy have made a huge impact on urban culture across the globe, and this partnership event in Lagos will again showcase that our collective influence moves far beyond the court. Over the past year, Hennessy has partnered with the NBA to showcase courts in iconic locations in Australia, China and the UK, and it is now time for Nigeria to enter the game.”
“We are thrilled to celebrate the NBA’s landmark 75th Anniversary Season with Hennessy in such iconic fashion,” said NBA Africa CEO Victor Williams. “Nigerian players have had tremendous impact on basketball and the NBA, and it is only fitting that we host our first NBA Crossover event on the continent in Lagos, where there is already tremendous talent and passion for the game.”
“NBA Africa is committed to the development of basketball in Nigeria, and this event, in addition to the opening of our office in Lagos, mark another milestone in our efforts to grow the game in the country,” said NBA Africa Vice President & Country Head of Nigeria, Gbemisola Abudu. “I look forward to NBA Crossover and to working with my colleagues to expand our engagement with Nigerian fans, partners and basketball stakeholders in the months and years to come.”
For more than 250 years, Hennessy has celebrated those who embody the “Never Stop. Never Settle” ethos that is personified by the NBA’s unwavering commitment to drive culture forward. Throughout the NBA’s 75th Anniversary Season, Hennessy will celebrate the tradition and mindset of basketball fans across Africa through a range of consumer events, activations and localized content.
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Africa
Dive Into a Different Kind of Love This February with Springbok Casino’s ‘Whalentines Month’ and Claim 25 Free Spins
This February, SpringbokCasino.co.za redefines the season of love with ‘Whalentines Month’, a unique feature inspired by the majestic whales visiting South Africa’s coast. The campaign celebrates love as a patient, enduring, and natural force.
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“February is usually dressed in red — roses, ribbons, and familiar love stories that come and go as quickly as they arrive,” says Daniel Van Wyke, Casino Manager. “But along South Africa’s coastline, love follows a slower rhythm. Whalentines Month honors that deeper connection.”
The feature explores the ocean’s gentle giants:
- Gentle Giants of Love: Highlights whales’ profound social bonds and family loyalty.
- A Romantic Sanctuary: Showcases why South Africa’s waters are a chosen haven for whale courtship.
- Oceanic Love Songs: Reflects on the whales’ haunting, far-traveling serenades.
- Motherhood Depths: Reveals the ultimate devotion between whale mothers and calves.
- Celebrating Right: Encourages embracing patience, care, and nature’s timeless love stories.
Whalentines Month invites everyone to discover love in its most powerful, natural form. Visit Springbok Casino to claim your free spins and experience a love story written in the waves.
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The post Dive Into a Different Kind of Love This February with Springbok Casino’s ‘Whalentines Month’ and Claim 25 Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming
Sun International CEO Ulrik Bengtsson has announced the appointment of Mark Sergeant as chief operating officer: gaming, responsible for land-based revenue across the group.
Sergeant will head up the casino operations from February, reporting directly to the CEO. He also brings over 25 years of credible leadership experience across all spheres of Sun International’s operations, from gaming to leisure and hospitality, having led two of the UK’s largest casino groups.
As the group managing director at Genting Casinos he oversaw a portfolio of 35 casinos across the UK, an international casino operation in Cairo, a UK integrated gaming and leisure resort, and two online gaming businesses.
Sun International said the appointment marks another giant leap forward for the group as it pursues its strategy to become a digitally-led, market-leading omnichannel gaming company of scale.
Bengtsson said: “Mark brings all the right skills to drive our gaming operations forward as well as a fresh new perspective for how we can continue to build world-class capabilities”
“In addition to his notable skills, we were also impressed by his leadership expertise and his passion for people. He is widely recognised for building high‑performing teams, developing future leaders, and cultivating service‑driven cultures that will ultimately deliver exceptional customer experiences. He has also played a significant role in championing Responsible Gaming strategies, ensuring operational excellence while upholding the highest standards of compliance, integrity, and customer care.”
The post Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AFCON 2025
AFCON’s month of football did not lift iGaming demand — Blask data analysis
AFCON 2025 ran from 21 December to 18 January, packing 52 matches across 19 matchdays. Given that schedule and the heavy interest in favourites such as Senegal, Morocco, Nigeria and Egypt, many expected a measurable boost in online gambling activity. However, Blask data shows the tournament produced only occasional deviations from normal patterns — even in the nations with teams that reached the final stages.
Key findings from Blask data
- No broad uplift: Overall iGaming demand did not climb consistently across markets during AFCON.
- Weekly rhythm dominated: The Blask Index largely followed pre-existing weekly patterns; matchday timings rarely overrode those cycles.
- Host-country anomaly: Morocco — with more viewer-friendly kick-offs (five of seven on Sundays or Friday evenings) — recorded the largest single day-to-day Blask Index move (26 December, Morocco vs Mali at 21:00 local).
- Vertical competition mattered: Live-match excitement often drew attention away from casino play rather than increasing it. Hourly Blask Index figures frequently fell or stayed flat during national-team matches.
- Market-share stability: Dominant brands (usually 1–4 operators) retained their daily shares; AFCON did not reshuffle leaders in most markets.
Why AFCON didn’t create a sustained iGaming spike
- Calendar beats event noise. Daily and weekly user habits — workweek rhythms, prime-time viewing slots and local schedules — remained the strongest determinants of iGaming demand.
- Attention is finite. While live betting benefits from matchday attention, casino verticals compete for the same user time. In practice, watching matches often reduced casino activity.
- Operator strategy limits volatility. In markets controlled by a few large operators, firms manage audience attention by shifting promotions across verticals rather than expanding overall demand. That keeps market shares relatively steady.
Notable exception: Nigeria’s operator flip-flop
Nigeria bucked the broader trend: two brands controlling 70%+ of audience attention exchanged top positions frequently. Bet9ja was the 2025 leader overall, but SportyBet overtook it on most AFCON days, including all Nigeria team matchdays — showing how high-profile tournaments can temporarily reorder leaderboards where competition is extremely concentrated.
What this means for operators and marketers
- Promotions should be tactical, not assuming scale. Expect matchday windows to deliver spikes in live-bet engagement but not necessarily a net rise across iGaming.
- Vertical-specific offers perform better. Tailor live-betting promos during matches and protect casino revenues with off-peak incentives.
- Local kick-off times matter. Host nations or markets with viewer-friendly schedules can see stronger short-term lifts — use that to time campaigns.
Conclusion
AFCON 2025 drew continent-wide interest, but Blask’s daily and hourly data indicate no broad, sustained iGaming uplift. Instead, the tournament rearranged attention — boosting live-bet engagement at times while leaving overall demand on its usual calendar-driven trajectory. For operators, the insight is clear: the calendar is king, and major sporting events tend to redistribute, not expand, iGaming activity.
The post AFCON’s month of football did not lift iGaming demand — Blask data analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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