Central Europe
National Hockey League and Interwetten Announce Multiyear Partnership
Sports Betting Brand Interwetten and the NHL to Engage Growing Hockey Fanbase in Austria and Germany
The National Hockey League (NHL) welcomed Interwetten as an Official Partner of the NHL in Austria and Germany. Founded in Vienna, the online sports betting pioneer will leverage its NHL partnership to increase brand awareness, establish individualized entertainment experiences and provide secure betting products for fans.
“As a reliable sports betting provider, we focus our engagements and collaborations in sports with long-term partnerships that enable maximum entertainment,” said Stefan Sulzbacher, spokesman for the Board of Directors at Interwetten. “We are proud that we have a multiyear partnership with the NHL – the best ice hockey league in the world – and the SIG Group.”
“We are excited to welcome Interwetten as an Official Partner of the NHL,” John Lewicki, NHL Vice President, Business Development and Partnerships, International. “Interwetten is a leader in the sports betting category, delivering great entertainment to their customers through creative marketing initiatives. We look forward to working with Interwetten to engage the ever-growing hockey fanbase across Austria and Germany.”
As an Official Partner of the NHL, Interwetten will conduct dynamic marketing campaigns utilizing NHL branding across the company’s digital sports betting offerings in Austria and Germany. Interwetten will receive premier marketing positions on NHL digital assets including NHL.com/de, the official German language version of NHL.com, and rights to use NHL marks, logos and official designations designed to help create authentic NHL fan and consumer marketing programs. Additionally, Interwetten will have access to a full portfolio of NHL-controlled media assets throughout the term of the partnership, including custom digital, social and email marketing campaigns focused on building brand awareness and driving new customer acquisition.
Interwetten’s partnership with the NHL follows its recent strategic sponsorships with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV).
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Central Europe
Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome
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Full-service marketing agency mr.Booster is set to participate in SiGMA Central Europe 2025, taking place in Rome on November 4–6. With an interactive booth at the heart of the exhibition, mr.Booster will highlight its expertise in performance-driven digital marketing and invite partners to discover new ways to scale in iGaming, fintech and beyond.
Known for its integrated approach that combines media buying, SEO, influencer campaigns, creative production and data-driven retargeting, mr.Booster has established itself as a trusted growth partner for brands navigating highly competitive digital landscapes.
“SiGMA is a key meeting point for innovation and partnership. For us, it’s not just about showcasing services, but about sparking conversations and co-creating growth strategies with ambitious teams from across the world,” said Leonid Pudov, CEO of mr.Booster.
At Sigma Central Europe, the mr.Booster team will welcome visitors to explore how creativity meets performance. Guests will see the mr.Booster Ad Platform in action, learn how data-driven retargeting turns audiences into loyal players and dive into case stories that prove measurable growth is never accidental. The booth will also feature quick strategy sessions with mr.Booster experts, a vibrant entertainment corner with photo moments and exclusive merch — plus a few surprises for those ready to spin, snap and win.
This year also marks an important milestone for mr.Booster as the agency continues its expansion across European markets.
mr.Booster has been shortlisted for the SiGMA Central Europe Awards 2025 in the category INDUSTRY RISING STAR 2025, recognizing its innovative contributions to media buying, affiliate marketing and cross-channel performance strategies.
The post Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome appeared first on European Gaming Industry News.
Betsson Group
Betsson to Attend SiGMA Central Europe 2025
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Central Europe
Palasino Group Preparing to Open Fourth Czech Republic Casino
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Palasino Group has revealed it will soon open its fourth casino operation in the Czech Republic.
The Hong Kong-listed casino operator was previously part of global real estate giant Far East Consortium – itself a partner and substantial shareholder of Australia’s Star Entertainment Group – before being spun off as a separate entity in March 2024.
In a social media update, Palasino said that the new branch, Palasino Mikulov, is scheduled to open in the coming months with construction already well underway.
The casino will, it added, feature a “modern, design-forward interior – bright, airy and welcoming” as well as a “premium gaming selection” including a wide range of slot machines and live table games such as roulette, blackjack and poker. The casino will also host a bar, buffet restaurant and social spaces
Mikulov, located close to the Austrian border, is described as a popular destination for both local and international visitors.
The group’s existing casinos include Palasino Excalibur City in South Moravia, Palasino Wullowitz in South Bohemia and Palasino Furth im Wald on the Bavarian and Czech border. It also operates five hotels.
The post Palasino Group Preparing to Open Fourth Czech Republic Casino appeared first on European Gaming Industry News.
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