Latest News
SOFTSWISS Managed Services Launch Player Reactivation Services
The SOFTSWISS Managed Services is expanding its structure with the launch of a new service – Player Reactivation. The service soft-launched in 2021 for a few clients and showed excellent results working with dormant and inactive players. The Player Reactivation service is now available to all SOFTSWISS Online Casino Platform clients.
The Player Reactivation team’s services are available in three languages: Russian, English and German. The new Managed Services department is responsible for dealing with players who, for one reason or another, display a decrease in gaming activity or lack of it. In this case the Player Reactivation team uses calls, SMS and messengers to re-engage players.
In addition, the Player Reactivation Service helps players who might be having technical issues with making a deposit. If more than two weeks pass since a user played last, the Player Reactivation staff can also contact the account holder. The same applies to players who have made a large withdrawal.
The Player Reactivation is part of the SOFTSWISS Managed Services which also includes:
- First Line Support, which handles player requests and responds to chat and email queries around the clock.
- Player Retention email marketing service to increase player loyalty and engagement.
- VIP Player Support that pays special attention to the biggest clients.
- Anti-Fraud Support, providing dedicated verification and fraud prevention.
“We always strive for a better interaction with players, which allows our clients not to worry about emerging issues and to focus on the development of their business. This is why each SOFTSWISS Managed Services department is clearly aware of its responsibilities. This makes it possible to interact with the players as efficiently as possible and not to spread ourselves too thin in the process. As the number of clients and requests grew, we realised that having a separate team dedicated to player reactivation would help us concentrate on players the client had already acquired. We understand how important this part of the player pool is, so the focus of the Player Reactivation team is a targeted and personalised approach to each player”, commented Artyom Rudakov, Deputy Head of B2C.
About SOFTSWISS
SOFTSWISS Managed Services work in combination with SOFTSWISS Products to deliver additional value to iGaming operators and players alike. Managed Services include First Line Player Support, Dedicated Anti-Fraud Support, VIP Player Support, Player Retention, and Player Reactivation.
SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Conferences
Digicode to Showcase Products Supporting iGaming Scale at ICE Barcelona 2026
Digicode, a strategic partner to operators navigating scale and complexity in the digital gaming sector, is attending ICE Barcelona 2026 – the global iGaming and betting industry’s flagship event taking place from January 19–21, 2026, at Fira Barcelona Gran Via.
Barcelona marks the beginning of ICE’s 2026 chapter and is already a hub where pivotal next-step decisions are being made on ownership structures, production efficiency, and operating models built for sustainable growth. Digicode will present its product portfolio, developed to support operators at various stages of growth. The company’s solutions are designed to enhance operational efficiency, optimize production processes, and enable greater control over product development and ownership as organisational and technical complexity increases.
“ICE Barcelona presents an ideal platform to speak directly with operators about the hard questions shaping their next stage of growth. Our focus is on addressing real operational constraints and outlining realistic, scalable paths forward. We look forward to demonstrating how Digicode’s products and operating approaches support these objectives,“ said Alex Karichensky, CEO Europe at Digicode.
Digicode’s presence at ICE Barcelona 2026 will feature thought leadership and strategic engagement across the three-day programme. Attendees are encouraged to connect with the team to explore solutions tailored to high-growth environments.
Digicode Leadership Attending ICE Barcelona 2026:
- Alex Karichensky, CEO Europe
- Ihor Sheiko, Executive General Manager
- Igor Zhalii, Senior Product Manager & Game Producer
- Meir Shachar, Senior iGaming & Sports Betting Advisor
The post Digicode to Showcase Products Supporting iGaming Scale at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blockchain
RPM APPOINTS WEB3 EXPERT STEVE WHYMAN TO LEAD ON BLOCKCHAIN STRATEGY
RPM, the specialist in retail and online betting and gaming, has announced that it has bolstered its digital markets capabilities with the appointment of Steve Whyman as Director of Web3 & Crypto.
Whyman joins RPM with a mandate to shape the credible adoption of blockchain technology within the global gaming industry, and will assist partners with a unique, high-level consultancy service that helps deliver faster routes to market using decentralised offerings and tokens.
This appointment internalises Steve Whyman’s institutional pedigree, having spent 25 years in senior trading and leadership roles with industry giants including Amundi, Aviva, and BlackRock, while he most recently served as Head of Debt Capital Markets at Fidelity International where he oversaw the $90bn fixed income primary markets portfolio and led the tokenisation of the firm’s money market fund.
With the added, potent combination of Web3 experience as founder and CEO at Fulminata Solutions, a digital capital markets boutique working with Layer-1 blockchains and prominent stablecoins, Whyman is well-positioned to translate digital finance innovations into practical gaming applications for RPM partners.
During his time at Fulminata Solutions, Whyman has established himself as a thought leader in the Web3 space with specific expertise in the Solana ecosystem. He currently serves as a Strategic Advisor to KEEL.FI, the largest allocator on Solana, and his new role will see this knowhow utilised to provide the gaming sector with a more seamless path to new business models, improved transparency, and new sustainable growth opportunities.
Richard Thorp, Founder at RPM, said: “Appointing Steve is a landmark moment for us as we take a major step forward in delivering on Web3’s promise. His background is exceptional. Blending the rigour of institutional finance and a first-rate, hands-on understanding of decentralised markets, we’re hugely confident that our partners will be able to reap the benefits of his expertise in bridging to new product and market opportunities in the space.”
Steve Whyman, RPM’s new Director of Web3 and Crypto, added: “I’m thrilled to join RPM at a pivotal time as the gaming industry moves beyond speculative Web3 trends towards implementing genuine utility. My focus will be on delivering major new value opportunities to clients in digital finance through consulting on various product improvements, such as instant settlement opportunities, smoother payment rails or executing on innovative, tokenised growth models.
“By fostering partnerships between RPM, our clients, and the leading, high-performance Layer-1 blockchains, we have a massive opportunity to build igaming-led systems that improve transparency, operational efficiency, and, critically, improve the bottom line, and working alongside Rich and the team, we’re in a strong position to genuinely lead Web3 gaming innovation from the front.”
The post RPM APPOINTS WEB3 EXPERT STEVE WHYMAN TO LEAD ON BLOCKCHAIN STRATEGY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Broadway Platform
Zenith integrates OneAPI with SPRIBE’s Broadway Platform to expand content reach
Zenith, a leading B2B ecosystem enabler, has completed a new integration between its award-winning OneAPI and SPRIBE’s Broadway Platform.
The integration enables SPRIBE’s Broadway Platform partners to access a curated selection of providers through a single OneAPI connection, including titles from Zenith’s proprietary ALIZE Studio alongside Zenith’s portfolio of leading slot studios including PG Soft, Pragmatic Play and MarbleX.
As SPRIBE’s proprietary B2B platform, Broadway Platform manages a portfolio of more than 30 online brands and provides full-service technology and content distribution to operators worldwide, alongside an extensive sportsbook and esports offering. With the OneAPI integration, those operators will now gain access to a wider range of content delivered via Zenith’s ecosystem.
This latest partnership significantly expands the distribution footprint for Zenith’s content portfolio, providing Broadway Platform operators with streamlined access to a diverse mix of high-performing slots and locally optimised content.
As part of the agreement, Broadway Platform customers will gain access to titles from Zenith’s in-house ALIZE Studio, which was recently awarded Best Localised Game Content at the SiGMA South Asia Awards. The studio’s narrative-led, market-specific games will now be available to a broader network of operators through Broadway’s Platform.
The deal represents another important step for Zenith in scaling its aggregation ecosystem across emerging markets worldwide.
Vitaliy Smoliarenko, Business Development Manager at Zenith, said: “Integrating our OneAPI with Broadway Platform opens up a significant new distribution route for both our proprietary and partner studios.
“As one of the fast-growing platforms from the world’s biggest Crash Game provider, Broadway Platform allows us to place high-performing, localised content to more operators through a single connection, marking another strong step forward for our aggregation strategy.”
Giorgi Samkharadze, Head at Broadway Platform added: “Zenith’s OneAPI gives us access to a proven aggregation ecosystem built around performance, flexibility and localisation. Adding titles from top-performing providers through a single integration strengthens our content offering and delivers clear commercial value for our operator partners.”
The post Zenith integrates OneAPI with SPRIBE’s Broadway Platform to expand content reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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