Industry News
PressEnter Group Elevates CRM Capabilities with Optimove Deal
The fast-growing operator has partnered with the retention marketing leader to drive growth through AI-mapped CRM journeys
PressEnter Group, the dynamic operator of online casino brands such as 21.com and Nitro Casino, has partnered with Optimove, the leading CRM Marketing platform, in a bid to further scale its retention marketing efforts.
The partnership will power PressEnter Group’s efforts to further automate its CRM processes in order to take the marketing activities to the next level. Optimove’s AI-mapped CRM journeys, will allow PressEnter to scale and manage hundreds of player segments, orchestrate real-time and scheduled multichannel campaigns, and measure the incremental value of each player interaction.
With a scientific, customer-led growth approach at the core of its player marketing efforts, PressEnter chose Optimove’s for its data-driven approach to marketing and AI capabilities to help the group unlock and enhance player lifetime value in a sustainable and responsible way.
The direct integration between PressEnter and Optimove has ensured expedited time to value and a seamless, effective technology stack that has enabled PressEnter to perfect player-experience on and off-game.
Lahcene Merzoug, Chief Executive Officer of PressEnter Group, said: “We are pursuing an ambitious and aggressive growth strategy in the markets where we are currently active but also in new jurisdictions where we believe players will be receptive of our brands.”
“Our unique retention strategies have been a key driver in our success to date but partnering with Optimove will allow us to significantly scale this activity, specifically when it comes to automation and driving efficiencies.”
Moshe Demri, GM EMEA at Optimove, said: “We are honored to be chosen by PressEnter Group to support its massive expansion efforts. In a highly competitive market such as iGaming the only way for operators to grow is with exceptional CRM Marketing. Optimove is committed to our clients’ growth by providing marketers with highly sophisticated, AI-driven solutions that power personalised marketing at scale.
“We are extremely proud and excited to enable PressEnter Group to expand its retention efforts, providing each player with the personalised experience they desire.”
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Industry News
Quantum Gaming Announces Phillip Pistauer as its New COO
Quantum Gaming, a leading provider of innovative technology solutions for the iGaming industry, has announced the appointment of Phillip Pistauer as its new Chief Operating Officer (COO). Phillip joins the executive board, which includes CEO Oliver De Bono, and Chief Revenue Officer (CRO) Soteris Varnava. Together, this dynamic leadership team is poised to drive Quantum Gaming’s vision of redefining the iGaming landscape.
Phillip Pistauer’s journey in the iGaming industry began in 2013, with a trial-by-fire experience launching a brand on the EveryMatrix platform. This early challenge required him to learn the intricacies of the industry quickly and sparked his passion for the field. Recognising the immense opportunities in iGaming, Phillip strategically relocated to Malta where he joined NetEnt during its commercial expansion.
In 2020, Phillip joined Singular, a Georgia-based company renowned for its advanced platform technology. Initially appointed as Head of Account Management, he later transitioned to Head of Platform following Singular’s acquisition by Flutter International.
As part of Singular’s growth strategy, Phillip assumed the role of Head of Product in March 2024, further solidifying his reputation as a forward-thinking leader in iGaming.
Oliver De Bono, CEO of Quantum Gaming, said: “Phillip has a rare mix of operational expertise and vision for innovation. He’s been through every level of this industry, and it shows in the way he approaches challenges. We’re thrilled to have him on board as we gear up for some big moves this year.”
Among several exciting initiatives within the company, Quantum Gaming is also working on integrating AI-driven solutions to further enhance customer experience and operational efficiency. This AI project, along with others, reflects the company’s commitment to staying ahead of industry trends.
In addition to Phillip’s appointment, Quantum Gaming is expanding its leadership team further with the upcoming addition of a Head of Affiliation, Head of QA, Head of Finance and Head of Sales. These new roles reflect the company’s commitment to strengthening its operations and building a robust foundation for future growth.
Soteris Varnava, CRO of Quantum Gaming, said: “Having Phillip on the team gives us an incredible advantage. He brings a fresh perspective and a proven ability to get things done. With the new leadership hires we’re making, 2025 is shaping up to be a transformative year for Quantum Gaming.”
The post Quantum Gaming Announces Phillip Pistauer as its New COO appeared first on European Gaming Industry News.
Industry News
SUZOHAPP Appoints Geoff McDowell as New President
SUZOHAPP has announced the appointment of Geoff McDowell as its new President, effective October 1, 2024.
McDowell previously worked at SUZOHAPP from 2010 to 2017, successfully leading the gaming business in Australia and Asia. He rejoins the company from Coinflip, a global digital currency platform, where he was SVP/GM of US Kiosks. Prior to that, he held the position of CEO of Atlas Gaming Pty Ltd, an Australian developer of proprietary gaming content and products.
“We are thrilled to welcome Geoff back to our global leadership team to lead one of our core divisions. His proven track record in growth and strategy execution will be invaluable as we continue to serve our customers and achieve strong results. We also extend our gratitude to Sim Bielak for his years of dedicated service and leadership at SUZOHAPP,” said Drew Scielzo, ACON Partner.
Geoff McDowell is excited about his return and the opportunity to drive SUZOHAPP’s success. “SUZOHAPP is an exciting company with tremendous growth potential and a strong team. I look forward to embracing this new challenge in an industry I am passionate about,” he said.
The post SUZOHAPP Appoints Geoff McDowell as New President appeared first on European Gaming Industry News.
Industry News
Amusnet Releases Showtime Roulette 500x
Amusnet has released Showtime Roulette 500x, where entertainment meets innovation. This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. With every spin, a random multiplier can increase the payouts by 50x, 100x, 150x, 200x, 250x and 500x for a thrilling experience. Showtime Roulette 500x offers a fantastic gaming experience that is sure to entertain and captivate players.
What truly sets this game apart is its groundbreaking customisation capabilities. Leveraging advanced chroma technology, operators can transform the game environment to reflect their unique brand identity. The possibilities are endless, from integrating their logos to designing bespoke background themes. This level of personalisation enhances brand visibility and delivers a tailored, immersive gaming experience that resonates with players, making every session feel distinctively crafted.
Dynamic Paytable
Up to five numbers and a win multiplier of between 50x and 500x are selected at random for bigger rewards!
Instant Re-bet function
Pick again the lucky numbers for the last 15 spins!
Statistics for Hot & Cold
Make your strategy with statistics for the last 500 spins!
Jackpot Cards with scheduling option
Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed!
The post Amusnet Releases Showtime Roulette 500x appeared first on European Gaming Industry News.
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