Industry News

PressEnter Group Elevates CRM Capabilities with Optimove Deal

Published

3 years ago

January 21, 2022

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The fast-growing operator has partnered with the retention marketing leader to drive growth through AI-mapped CRM journeys

PressEnter Group, the dynamic operator of online casino brands such as 21.com and Nitro Casino, has partnered with Optimove, the leading CRM Marketing platform, in a bid to further scale its retention marketing efforts.

The partnership will power PressEnter Group’s efforts to further automate its CRM processes in order to take the marketing activities to the next level. Optimove’s AI-mapped CRM journeys, will allow PressEnter to scale and manage hundreds of player segments, orchestrate real-time and scheduled multichannel campaigns, and measure the incremental value of each player interaction.

European Gaming Congress 2024 (Warsaw, Poland)

With a scientific, customer-led growth approach at the core of its player marketing efforts, PressEnter chose Optimove’s for its data-driven approach to marketing and AI capabilities to help the group unlock and enhance player lifetime value in a sustainable and responsible way.

The direct integration between PressEnter and Optimove has ensured expedited time to value and a seamless, effective technology stack that has enabled PressEnter to perfect player-experience on and off-game.

Lahcene Merzoug, Chief Executive Officer of PressEnter Group, said: “We are pursuing an ambitious and aggressive growth strategy in the markets where we are currently active but also in new jurisdictions where we believe players will be receptive of our brands.”

“Our unique retention strategies have been a key driver in our success to date but partnering with Optimove will allow us to significantly scale this activity, specifically when it comes to automation and driving efficiencies.”

Moshe Demri, GM EMEA at Optimove, said: “We are honored to be chosen by PressEnter Group to support its massive expansion efforts. In a highly competitive market such as iGaming the only way for operators to grow is with exceptional CRM Marketing. Optimove is committed to our clients’ growth by providing marketers with highly sophisticated, AI-driven solutions that power personalised marketing at scale.

“We are extremely proud and excited to enable PressEnter Group to expand its retention efforts, providing each player with the personalised experience they desire.”

Industry News

SUZOHAPP Appoints Geoff McDowell as New President

Published

2 days ago

January 21, 2025

Niji Narayan

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SUZOHAPP has announced the appointment of Geoff McDowell as its new President, effective October 1, 2024.

McDowell previously worked at SUZOHAPP from 2010 to 2017, successfully leading the gaming business in Australia and Asia. He rejoins the company from Coinflip, a global digital currency platform, where he was SVP/GM of US Kiosks. Prior to that, he held the position of CEO of Atlas Gaming Pty Ltd, an Australian developer of proprietary gaming content and products.

“We are thrilled to welcome Geoff back to our global leadership team to lead one of our core divisions. His proven track record in growth and strategy execution will be invaluable as we continue to serve our customers and achieve strong results. We also extend our gratitude to Sim Bielak for his years of dedicated service and leadership at SUZOHAPP,” said Drew Scielzo, ACON Partner.

Geoff McDowell is excited about his return and the opportunity to drive SUZOHAPP’s success. “SUZOHAPP is an exciting company with tremendous growth potential and a strong team. I look forward to embracing this new challenge in an industry I am passionate about,” he said.

The post SUZOHAPP Appoints Geoff McDowell as New President appeared first on European Gaming Industry News.

Industry News

Amusnet Releases Showtime Roulette 500x

Published

6 days ago

January 17, 2025

Niji Narayan

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Amusnet has released Showtime Roulette 500x, where entertainment meets innovation. This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. With every spin, a random multiplier can increase the payouts by 50x, 100x, 150x, 200x, 250x and 500x for a thrilling experience. Showtime Roulette 500x offers a fantastic gaming experience that is sure to entertain and captivate players.

What truly sets this game apart is its groundbreaking customisation capabilities. Leveraging advanced chroma technology, operators can transform the game environment to reflect their unique brand identity. The possibilities are endless, from integrating their logos to designing bespoke background themes. This level of personalisation enhances brand visibility and delivers a tailored, immersive gaming experience that resonates with players, making every session feel distinctively crafted.

Dynamic Paytable

Up to five numbers and a win multiplier of between 50x and 500x are selected at random for bigger rewards!

Instant Re-bet function

Pick again the lucky numbers for the last 15 spins!

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Jackpot Cards with scheduling option

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The post Amusnet Releases Showtime Roulette 500x appeared first on European Gaming Industry News.

Industry News

GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office

Published

6 days ago

January 17, 2025

Niji Narayan

groupe-partouche:-acquisition-of-a-building-at-the-foot-of-the-arc-de-triomphe-to-house-its-parisian-gaming-club-and-its-head-office

Reading Time: < 1 minute

Groupe Partouche has acquired a building, strategically located at Place de l’Etoile in Paris, at 10 avenue de la Grande Armée.

With a surface area of over 8000 m² spread over seven levels, this building will undergo development work to accommodate its Parisian gaming club currently located on rue de Berri.

This building will also house the headquarters of Groupe Partouche.

The post GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office appeared first on European Gaming Industry News.