Canada
SCIENTIFIC GAMES GLOBALIZES LEADERSHIP IN RESPONSIBLE GAMING WITH WORLD LOTTERY ASSOCIATION CERTIFICATION
Scientific Games Corporation expands the company’s leadership as a responsible lottery company by achieving the World Lottery Association’s Responsible Gaming Framework Certificate of Alignment for its worldwide operations spanning five continents. WLA awarded the prestigious certification following an extensive process auditing Scientific Games’ continued improvement to responsible gaming practices across its global lottery operations for both retail and digital products and services. The audit was conducted by an independent, international panel with expertise in corporate social responsibility.
“In the global lottery industry, Scientific Games has truly established its leadership role in responsible gaming,” said Mélissa Azam, Senior Corporate Social Responsibility Manager, World Lottery Association. “The company’s Healthy Play program, which provides lotteries with real tools to support their own responsible gaming programs, demonstrates Scientific Games integration of the WLA Responsible Gaming Principles throughout the organization, and its investment in the future of the lottery industry. WLA is proud to support Scientific Games’ Global Responsible Gaming Certification and congratulates the company on its longstanding and continued commitment to responsible gaming.”
In 2020, Scientific Games increased its support of lotteries’ responsible gaming efforts with the Healthy Play program, an initiative to promote healthy enjoyment of games through player education. Scientific Games launched the global effort by creating Lottery employee responsible gaming training, customized in content and multiple languages to ensure companywide awareness and understanding of healthy, responsible lottery play.
“Scientific Games was already living the principles of responsible gaming,” said Peter Truesdale, Director of Corporate Citizenship, which conducted the audit for WLA. “There is a collaborative effort across multi-functional teams at the company to continually learn and to demonstrate thought leadership on the evolving topic of responsible gaming in the global lottery industry.”
The company also created the Healthy Play Guide, a digital magazine available to lotteries that outlines the Healthy Play program and responsible gaming tools. Next up in 2022 is a Healthy Play website, customizable for individual lotteries, and accessible by lottery stakeholders through a QR code.
“Scientific Games is honored to receive WLA’s Responsible Gaming Certification, which recognizes our ongoing commitment to Healthy Play across our global lottery organization,” said Carla Schaefer, VP of Responsible Gaming for Scientific Games Lottery. “We want to give our lottery customers tools and best practices to help them market their products in healthy and responsible ways. Our Healthy Play program helps lotteries educate their players, establish trust and increase lottery literacy.”
In 2012, WLA invited Scientific Games experts to help develop an initial responsible gaming framework. The company was among the first in the world to achieve WLA certification as a responsible gaming supplier at its European instant game operations in 2015, earning multiple re-certifications over the years and expanding across all products. The supplier certification framework includes research, employee programs, product and service development, remote gaming channels, advertising and marketing communications, client awareness, stakeholder engagement, and reporting.
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Canada
Revolver Gaming Partners with Blazesoft to Expand in the Social Sweepstakes Market
Revolver Gaming, a leading developer of premium online slot games, is excited to announce its latest partnership with Blazesoft, a leading provider of online social casinos with sweepstakes elements. This partnership will see Revolver Gaming’s acclaimed portfolio of slot games delivered to Blazesoft’s brands, enriching their offering and providing players with cutting-edge entertainment.
Blazesoft is a well-established leader in the social sweepstakes market with leading brands in Fortune Coins, Zula Casino, Sportzino, Yaycasino.com who deliver engaging and compliant gaming experiences to players. By introducing Revolver Gaming’s innovative titles, Blazesoft strengthens its position as a prominent group operating the largest online social casinos in the U.S. and Canada for players seeking immersive and high-quality content.
As part of the collaboration, players on Blazesoft social gaming platforms will gain access to Revolver’s top-performing titles, including Badlands, Irish Coins, and Thor of Asgard. These games, celebrated for their stunning visuals, unique features, and dynamic gameplay, align perfectly with Blazesoft’s mission to offer exceptional entertainment to its users in North America.
Ryan Lazarus, CEO of Revolver Gaming, commented:
“We’re thrilled to partner with Blazesoft, a standout operator in the social sweepstakes sector. This collaboration highlights our commitment to bringing top-quality games to players in innovative and growing markets. The social sweepstakes space is booming, and Blazesoft’s platforms provide the perfect home for our titles to reach and engage new audiences.”
Yuliya Ivanisova, Chief Commercial Officer at Blazesoft said: “With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.”
The partnership underscores Revolver Gaming’s dedication to supporting operators in the social sweepstakes gaming industry, a market that continues to experience tremendous growth. With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.
Bally Bet Sportsbook & Casino app
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.
BCLC
Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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