Daily Fantasy Sports
Checkd Media nets Sam Allardyce to promote new FanTeam fantasy game
Fast-growing iGaming business Checkd Media has recruited Sam Allardyce to help promote daily fantasy sports (DFS) platform FanTeam’s £100,000 Second Chance Season Game.
Former England manager ‘Big Sam’, who has made a career out of restoring order at troubled clubs, is the face of the campaign’s branded content. It highlights the fantasy Premier League tournament covering the remainder of the 2021-22 season, offering players a renewed shot at success.
The content created by Checkd Media includes a range of influencers from high-profile fantasy football social accounts, who are seen posing the biggest questions on the transfer window and the current state of play in the Premier League to Big Sam.
The first part of the campaign runs up to the start of the Second Chance Season Game on January 14th, utilising on-screen branding and mentions within the content to promote FanTeam’s unique game and the chance it presents to save players’ fantasy football seasons.
Will Tyrrell, Head of Marketing at Checkd Media, said: “The Second Chance Season Game from FanTeam is a fantastic chance for football fans to chalk off what has been for many a tricky first half of the fantasy football season and start again.
“There are few more recognisable managerial experts than Sam Allardyce, so it’s great to have him involved in giving fantasy managers a few pointers on players and teams they should be targeting to have the best chance of landing the top prize. We have already seen strong results from the campaign so far, which further builds on our past successes in delivering excellent KPIs for our partners.”
Fransisco Reinhard, Head of Marketing at FanTeam, said: “Our Second Chance Season Game provides an opportunity to shine for those fantasy managers who didn’t manage to hit the ground running from the start of the season. With that in mind, there was nobody better placed than seasoned top-flight trouble-shooter Sam Allardyce to offer his insights to players at this stage.
“Checkd Media is renowned in the industry for its engaging, entertaining content and this eye-catching campaign is one that is yielding great results.”
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PrizePicks, the largest daily fantasy sports operator in North America, announced it has been awarded Daily Fantasy Sports Operator Licenses in Delaware and Missouri. The company will launch Arena, its innovative peer-to-peer fantasy sports contest, in both states.
“We are proud that Arena has been approved in every state where it has been submitted. We’ve seen strong player adoption to date and we look forward to replicating our success in these new markets with a fun gaming experience. We’d like to extend our gratitude to the Delaware Division of Gaming Enforcement, the Delaware Lottery, and the Missouri Gaming Commission for their thoughtful collaboration,” said PrizePicks CEO Mike Ybarra.
Arena offers a unique leaderboard style peer-to-peer gaming experience, allowing players to compete for prizes against one another. Participants are grouped based on their number of entries and experience level. Since launching in January, players on Arena have built over 20 million peer-to-peer lineups. With these new state launches, Arena will now be available in 15 states across the US.
SCCG Management, a leading advisory firm in the global gaming industry, announced a strategic partnership with Bettor Together, the first cooperative fantasy sports platform. This collaboration aims to support Bettor Together’s growth and operations by leveraging SCCG’s extensive industry expertise and global gaming network.
Bettor Together transforms fantasy sports by shifting from solo play to a team-based experience. Players join forces with friends to tackle player prop contests, enhancing the excitement and competition. The platform includes innovative features like Odds Boosts, strategic player prop picks, and immersive contests that engage users with real-time leaderboard tracking and thrilling end-game scenarios.
Stephen Crystal, Founder and CEO of SCCG Management, expressed his enthusiasm for the partnership: “We are excited to partner with Bettor Together to bring their innovative cooperative fantasy sports platform to a broader audience. Their unique approach to fantasy sports aligns perfectly with our mission to drive growth and maximize opportunities for our partners. We look forward to supporting their journey and helping them achieve new heights in the gaming industry.”
Mark Szandzik, Founder of Bettor Together, shared his excitement: “We are thrilled to kick off our partnership with SCCG. Their industry expertise and expansive network will help us uncover new opportunities and take our innovative platform to the next level. We are excited about the synergies our partnership with SCCG will create, introducing our cooperative fantasy platform to the gaming industry and showing that we are Better Together.”
SCCG will support Bettor Together by developing and executing comprehensive marketing strategies to enhance both B2C and B2B growth. This includes analyzing market trends to identify partnership opportunities, conducting operational reviews to optimize processes, and executing targeted marketing and advertising campaigns to raise awareness within the gaming industry.
PrizePicks, the leading daily fantasy sports operator in North America, announced that it has been granted a daily fantasy sports operating license by the state of New Hampshire.
“We are thrilled to be able to offer our skill-based fantasy offering to sports fans throughout the Granite State. We are grateful to the New Hampshire Lottery Commission for their thoughtful collaboration,” Adam Packer, Senior Vice President of Legal & Compliance at PrizePicks, said.
PrizePicks offers a variety of skill-based fantasy game types, including Arena, an innovative peer-to-peer game where players can compete for prizes against each other. Arena pits players into groups, matching their number of entries, selected entry fee, and experience level. Since launching in January, Arena is now live in nine jurisdictions and has surpassed two million lineups built by over 100,000 players.
New Hampshire becomes the 35th operational market for PrizePicks in the U.S. As the leading daily fantasy sports operator continues to launch in new markets, responsible gaming education remains a key focus.
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