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White Hat Gaming delivers payments innovation for players with TrueLayer’s PayDirect

TrueLayer, Europe’s leading open banking platform, today announces its collaboration with state-of-the-art iGaming platform White Hat Gaming, implementing the PayDirect solution as part of its strategy to deliver an enhanced player experience for clients.
While card-based options remain the most popular payment method, they create avoidable friction along the player journey, affecting retention rates and generating avoidable costs due to higher failure rates and chargebacks compared to open banking.
With PayDirect, White Hat Gaming gains a digitally-native payment option that delivers significant benefits, including:
Increased operator revenue through higher conversion: payment failures are much lower with PayDirect than cards (on average cards fail up to 15% of the time vs 3.5% with PayDirect). This means more efficient deposits and less time spent managing failed payments that can lead to customer churn.
Increased customer retention: Card-based deposits can take a day to settle, while withdrawals can take longer. PayDirect increases retention and reduces the number of support calls by customers querying payments, by offering players instant deposits and withdrawals.
Reduced risk and fraud: With PayDirect account ownership and identity authentication are handled by the customer’s bank with no credential sharing or password storage.
White label payments: using the operator brand and the player’s chosen bank, rather than a third party brand, increases trust as the operator owns the end-to-end payment process.
Lower operating costs: PayDirect reduces cost by automating manual processes such as payment reconciliation. Winnings are issued to the same bank account the player used to make the deposit, removing opportunities for human error compared to manual bank transfers, and reducing customer support cases on lost payments.
“Secure, seamless and instant payments are becoming increasingly important to operators. TrueLayer’s PayDirect adds another dimension to enhancing the player experience by also delivering instant withdrawals – and what’s better than not having to wait to access your winnings?” commented Eric Sheridan, Head of Payments at White Hat Gaming.
Roberto Villani, Head of iGaming at TrueLayer, added: “Open banking is creating a huge opportunity for the industry to embrace innovation and operators are recognising the role it can play in increasing brand trust and player retention. TrueLayer is leading the way as a positive force in the industry with PayDirect, enabling players to instantly fund their accounts and receive instant payouts. We’re delighted to be working with White Hat Gaming to create a better player experience while also delivering significant operational efficiencies.”
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DATA.BET Secures Spot at SBC Summit 2025

The company strengthens its market position with the recent launch of sports betting
DATA.BET, a trusted sportsbook solution supplier, will present its expanded portfolio at SBC Summit 2025 in Lisbon, stand D160. The company now offers a unified solution covering sports, esports, and virtual sports.
From September 16 to 18, the company’s representatives will unveil the updated product suite. Building on its established presence in esports and virtual sports betting, DATA.BET has expanded into traditional sports betting, covering over 50,000 sports events per month across 63+ pre-match and 38 live sports disciplines. The company’s 24/7 in-house trading team maintains 93% market uptime while delivering 1000+ betting markets backed by official data partnerships.
Each betting vertical, as well as individual sports and leagues within them, can be activated separately or combined based on market needs. Operators can instantly launch the complete sportsbook solution through a ready-to-use Single Page Application (iFrame), while those with an existing betting platform can integrate directly via the Odds Feed API.
At SBC Summit, visitors will explore DATA.BET’s core products: Risk Management system, Odds Feed, Widgets, Streams, SPA (iFrame), and Bet Builder available for all three verticals. The latest features joined our comprehensive suite include Hot Bundles for express betting optimization and Timeline Widget for enhanced game process tracking.
“This marks our first offline presentation of the complete sportsbook solution we launched in May with our full product range and latest features for betting,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “We look forward to showing SBC Summit participants how our technology empowers operators and platform providers to offer their clients a more dynamic and engaging betting experience.”
Discover DATA.BET’s betting technology solution at stand D160. Connect with the team at [email protected] to schedule a meeting.
The post DATA.BET Secures Spot at SBC Summit 2025 appeared first on European Gaming Industry News.
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SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.
Latest News
SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on Gaming and Gambling Industry in the Americas.
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