eSports
Fnatic partners with L’Oréal Men Expert to help its players #PrepToPlay

London-based global esports performance brand Fnatic has today revealed its latest partnership with L’Oréal Men Expert, one of the world’s leading beauty and personal care companies. As part of the deal, the brands will develop and deploy engaging and creative content, as well as co-branded product activations, through the lens of the shared #PrepToPlay concept. L’Oréal Men Expert will also feature as the sole partner on the back of each Fnatic team’s jersey.
The collaboration with L’Oréal Men Expert and the creation of #PrepToPlay takes Fnatic’s ambition to level-up player performance in-game, by preparing out of it, one step further. The beauty and personal care brand will be involved in teams’ pre-game social media content, with a further #PrepToPlay content series planned to build hype leading up to some of the biggest moments in the esports calendar. As well as this, L’Oréal Men Expert HYDRA ENERGETIC and CARBON PROTECT product ranges will be made available for all Fnatic players, coaching staff, and talent, to help underpin this off-game support.
To complement the co-branded content, L’Oréal Men Expert will also sponsor Fnatic’s resident League of Legends content creator Rhobalas’ popular online web series, “The Rhobalas Show”, which focuses on all things League of Legends and LEC, featuring in-depth guest interviews with players, organisations and much more.
Fnatic CEO, Sam Mathews said: “Our players know that to be the best in-game we have to prepare the best outside of it and it’s those daily self-care rituals that give us the confidence to play better. We can’t think of a better brand to partner with than L’Oréal Men Expert to demonstrate our commitment to support our players across all areas of their game.”
L’Oréal Men Expert Global Marketing Director, Christine Nguyen said: “As the gaming industry continues to boom, we’re very excited about L’Oréal Men Expert’s partnership with Fnatic. Tapping into this new world is an exciting way for the brand to democratise the best of skin and body care, and to introduce L’Oréal Men Expert to Gen Z and millennial gamers. This partnership will empower men to experience the strength that comes from prioritising self-care, instilling them with the confidence to look, feel, and play better. Because you’re all worth it!”
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eSports
Magnus Carlsen Claims Inaugural Chess at 2025 Esports World Cup Title as Two Grand Masters Clashed on the World Stage

Magnus Carlsen has claimed the inaugural Chess at 2025 Esports World Cup title, beating out Alireza Firouzja in a thrilling final series.
Representing Team Liquid, Magnus Carlsen was able to secure a straight 2-0 series victory against Team Falcons’ French star Alireza Firouzja. The Norwegian grandmaster entered Chess at EWC 25 as the favourite, and it was clear to see why. As for his Team Falcons opponent, Firouzja, while he had moments of brilliance, the gulf in class between the two in this series showed.
The world number-one swept the Team Falcons representative in sensational style with a straight sets victory that reaffirmed his status as one of the all-time greats. Carlsen took the first set 3-1, before dominating the second set 3-1 once again to secure a 2-0 series victory.
Magnus Carlsen’s win sees Team Liquid claim their first victory at the 2025 Esports World Cup. The victory continues a great year thus far for Magnus Carlsen, who won Chess.com’s 2025 Champions Chess Tour to qualify for the EWC, as well as his seventh Norway Chess title and the 2025 Grenke Chess Freestyle Open with a perfect 9/9 score.
“I am very happy, a little bit relieved as well. There was a point in the second set where I felt I let him back in the match for no reason. Overall, I’m happy with the way I played and the way I pressured him on the clock. A couple of times I rushed a little bit, but that comes with everything,” said Carlsen.
“I think it’s been incredible. Not only playing, but watching the others. It’s been an amazing show, unlike anything I’ve seen so far. It’s just been a joy. I hope this is a big part of the future of chess. I’m really thankful to EWC for believing in Chess, for Team Liquid for believing in me as well, and for making Team Falcons have to fight at least a little bit for the Club Championship,” he said.
The post Magnus Carlsen Claims Inaugural Chess at 2025 Esports World Cup Title as Two Grand Masters Clashed on the World Stage appeared first on European Gaming Industry News.
eSports
2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT

The prestigious 2025 PUBG MOBILE World Cup (PMWC) is shifting into high-gear as the pivotal Survival Stage has concluded after two days of high-stakes plays and fierce competition which saw Horaa Esports take pole position. In total, eight elite teams have emerged victorious, earning a spot to compete in the 2025 PMWC Grand Finals, where they’ll be reunited with the eight teams that came out on top during the Group Stage last weekend. Only one team will take home the lion’s share of the $3 million prize pool, and the crown position as the 2025 PMWC Champion, as part of the Esports World Cup in Riyadh.
Over the course of three action-packed days, the Survival Stage delivered intense battles in 12 adrenaline-fueled matches, as 16 teams fought for the final eight coveted slots in the Grand Finals. Early momentum was set by Fire Flux Esports on day one, consistently securing top finishes, while POWR Esports made a strong impact on day two with aggressive plays and smart rotations. Throughout the stage, teams such as Regnum Carya and eArena demonstrated their resilience and adaptability, skillfully navigating high-pressure situations to place in the Top 3 for four of their matches. The MEA region also proved itself a powerhouse, with both Team Falcons and POWR Esports advancing to the Grand Finals. Surprisingly, last year’s reigning champions, Alpha7 Esports, were eliminated in this Survival Stage, ending their run in the tournament after a series of hard-fought matches, guaranteeing a new team will take the throne.
Showcasing their strategic brilliance, Horaa Esports earned an impressive 108 points, marking them as the top dogs of the Survival Stage. Along with seven other finalists from this stage, they have secured their spot in the Grand Finals.
The 16 top-performing teams to compete in the Grand Finals from tomorrow include:
- Horaa Esports
- Fire Flux Esports
- POWR Esports
- Regnum Carya
- eArena
- NS RedForce
- Team Falcons
- Yangon Galacticos
- Alter Ego Ares
- 4Thrives Esports
- DRX
- Weibo Gaming
- Alpha Gaming
- Team Secret
- TT Global
- IDA Esports
This Grand Finals will also feature a brand new theme song Smash!, a hype beat that will play once the SMASH ruleset is active and a team is just one Winner Winner Chicken Dinner away from overall victory. With the placements confirmed and schedule locked in, the 2025 PMWC Grand Finals weekend is set to be an exceptional display of top PUBG MOBILE Esports talent. As the second edition of the PUBG MOBILE World Cup (PMWC), and part of the Esports World Cup, these dedicated teams will be doubling down on their competitive edge, leaving everything on the battleground as they fight for the crown, and the lion’s share of the $3 million prize pool.
The post 2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT appeared first on European Gaming Industry News.
Asia
JBO Thailand Launches Esports World Cup Promotion

JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.
This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.
At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.
JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.
The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.
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