Canada
Gambling.com Group Ready for Launch of Online Sports Betting in New York State with NewYorkBets.com
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Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry, is ready to provide marketing services to licensed online sports betting operators in New York State once legal online sports betting begins on Saturday, January 8th, 2022 at 9 am.
In anticipation of the launch of legal online sports betting in New York, the Group has developed two New York specific websites where sports bettors can find trusted, comprehensive, and up-to-date information on sports betting in the state. The Group also stands ready to help New York licensed online gambling operators acquire players with its national and international websites, including Bookies.com and Gambling.com.
Gambling.com Group Resources for New York State Sports Betting:
- NewYorkBets.com: A New York specific sports betting consumer information portal where bettors can find and evaluate the various licensed operators of online sports betting with expert product reviews written by our team of industry insiders. Bettors will also benefit from betting coverage of sporting events occurring in New York State or with New York based teams.
- EmpireStakes.com: An additional New York specific portal whose coverage also includes sports betting as well as additional information from an industry standpoint on legislative, licensing, and revenue updates.
- Bookies.com: A national sports betting information portal featuring expert picks, realtime odds comparison tools, and independent reviews of the top legal, licensed, and regulated sportsbooks in New York and elsewhere in the U.S.
- Gambling.com: The Group’s flagship website featuring the latest sports betting and gambling news along with comprehensive consumer education resources for sports bettors in New York and the rest of the U.S., as well as in international markets
New York State, with over 20 million residents, will be by far the most populous state with legal online sports betting. Gambling.com Group has been preparing for New York to go live for several years, launching EmpireStakes.com in 2021. EmpireStakes.com reported through a YouGov survey, that 1 in 3 New York adults are likely to place legal sports bets once online sports betting is regulated in the state.
“It is difficult to overstate the significance of New York State going live with legal online sports betting,” said Charles Gillespie, Chief Executive Officer of Gambling.com Group. “As the largest state by population to accept legal sports bets in the U.S. to date, there is a massive opportunity for the New York market to be not just the biggest jurisdiction for sports betting in the country, but in the world. Gambling.com Group is well positioned to help operators and customers succeed in this new and very exciting market.”
“New York State allowing several sportsbooks to take legal sports bets in advance of the 2022 College Football Playoff National Championship and the NFL Playoffs is, without question, the single largest catalyst to regulated gambling in the U.S. since Supreme Court’s decision to invalidate PASPA in 2018,” said Max Bichsel, Vice President at Gambling.com Group. “As a resident of New York, this is an exciting moment for sports bettors to finally place safe and responsible wagers with legal sportsbooks, after years of discussion and negotiation. With passionate sports fans and some of the most storied sports franchises, we expect that the New York market will likely quickly surpass its neighbor, New Jersey, in terms of sports betting handle and Gambling.com Group is prepared to take full advantage.”
Based on the guidelines established by the New York State Gaming Commission, Gambling.com Group satisfies the necessary requirements to provide marketing services to licensed operators in the State of New York.
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Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
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