Press Releases
LOW6 APPOINTS GLOBAL SPORTS INDUSTRY EXPERT BEN BARKER AS CHIEF REVENUE OFFICER
Award-Winning Industry Leaders in Sports Gamification Further Strengthens Senior Leadership Team with Appointment of Ben Barker; Barker will focus on developing the company’s revenue streams
Low6, the award-winning leaders in sports gamification, has announced the appointment of Ben Barker as Chief Revenue Officer. Barker, a global sports industry specialist with over 20 years’ experience working worldwide, joins Low6 from his most recent role as Chief Commercial Officer at Monterosa, where he worked with broadcasters, brands and sports rights-holders to activate mobile audiences. Barker starts at Low6 with immediate effect and will be responsible for developing commercial and revenue strategies to drive the expansion of the company in North America, whilst also looking to develop the company’s existing partnerships.
“We’re delighted to welcome Ben to Low6 as Chief Revenue Officer,” commented Jamie Mitchell, Co-Founder and Group CEO, Low6. “Ben has an outstanding resumé as a leader in global sports, with experience in multiple aspects of the industry, including broadcast, working with rights holders and brands, and in digital. Ben will add significant value to our leadership team as we continue to grow, and we look forward to seeing Ben play a major role in our growth plans for 2022 and beyond.”
Ben Barker, Chief Revenue officer, Low 6: “Low6 has made its mark as one of the hottest start-ups in sports gaming under Jamie’s leadership. I am excited to join the team to drive forward the commercial strategy aligning our partners, customers and fans to inspire sports gaming through innovation and creative solutions.”
A graduate of the University of Northumbria with a BA in Marketing / Marketing Management, Barker’s career includes 15 years at WPP Group companies and most recently 6 years with Monterosa Ltd working with IMG Arena, EA Sports, ViacomCBS, the Jockey Club, Formula 1 and Liverpool FC.
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The agreement signed between MGA Games, a leading provider of slots and casino games, and the operator Betano has resulted in the launch of 51 titles for the Portuguese and Belgian markets. Betano, one of the most prominent online casinos worldwide and part of the international Kaizen group, has entrusted the Spanish provider with the release of these new products, which include 3-reel slots, 5-reel slots, Megaways, and video bingos.
Among the 28 titles already available in Portugal are high-grossing games such as Popeye Caça Tesouros and the Portuguese Celebrities collection, an innovative series of slots featuring renowned figures from the country. Characters like chef Chef Chakall, DJ Diego Miranda, and other well-known personalities such as football legend Paulo Futre and TV star Teresa Guilherme provide a 100% localized experience.
MGA Games’ entry into the Belgian market has materialized with the launch of 23 slots, including hits like The Explosive Bandit and The Wizard Cat. With this move, the Spanish company strengthens its international presence and offers Belgian players an innovative gaming experience.
“This launch on Betano Portugal and Belgium reinforces our presence in the market and allows us to offer our games to a broader audience through a top-tier operator. We are confident that the combination of our technology and content, along with Betano’s expertise, will be a resounding success,” said Javier Lanfranchi, Commercial Director of MGA Games.
The post Betano, a Global Leading Operator, Launches MGA Games Content in Portugal and Belgium appeared first on European Gaming Industry News.
Leading sportsbook technology provider grows European footprint with major local operator
Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..
Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.
Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.
“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.
Million Games is thrilled to announce the release of Chicken X, a high-risk, high-reward game that brings an exciting gambling twist to the classic arcade-style road-crossing genre. With a maximum payout factor of 10,000x, Chicken X challenges players to navigate the daring chicken across a busy road while strategically deciding when to cash out or push their luck for even bigger rewards.
A New Take on Risk and Reward
Chicken X is designed to blend simple yet exhilarating gameplay with the thrill of casino-style betting. Players must guide Jack the Chicken across multiple lanes of traffic, collecting cash with each successful crossing. However, one wrong move could mean disaster – if Jack gets hit by a vehicle, the game ends, and all accumulated winnings are lost.
With five difficulty levels ranging from Beginner to Insane, players can adjust the level of risk they are willing to take. Each level offers a unique combination of volatility and potential payouts, making Chicken X suitable for both casual and high-stakes players.
“We wanted to create a game that balances fast-paced decision-making with the excitement of high-stakes gambling,” said Thomas Nimstad, CEO of Million Games. “Chicken X is all about knowing when to take the win and when to take the risk. With its arcade-inspired betting mechanics and intense multiplier system, we believe this game will captivate players looking for an adrenaline-fuelled experience.”
Innovative Features and Engaging Gameplay
Chicken X incorporates:
- Cash winnings – Winnings increase as you progress across the road with a max payout of 10,000x.
- Five levels of difficulty – Each with varying levels of risk and reward.
- Strategic cash-out system – Players can choose to collect their winnings at any time or continue for higher payouts.
- Immersive visuals and sound design – Creating a high-energy casino atmosphere.
With a medium volatility rating and 96.5% RTP, Chicken X offers a balanced mix of entertainment and reward potential.
Now Available on Million Games
Chicken X is now live and available to play on Million Games, adding another exciting title to its growing portfolio of innovative casino games. Players can experience the thrill of fast-paced decision-making and strategic betting in a game that combines arcade nostalgia with high-stakes gambling.
The post Million Games Introduces Chicken X – A High-Stakes Arcade-Inspired Casino Game appeared first on European Gaming Industry News.
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