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Spotlight Sports Group agree new content deal with Future PLC

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Spotlight Sports Group (SSG) has today announced it has agreed on a deal to supply Future PLC with sports betting content. The content is built to purpose as part of Spotlight Sports Group’s recently launched ‘Publisher Solutions’.

Future PLC will deploy the flexible, content, and odds-driven smart modules firstly across their FourFourTwo brand. Integrated seamlessly into FourFourTwo’s native and web platforms, the smart content modules provide a natively designed, contextual sports betting experience. The modules are designed specifically to allow FourFourTwo to build new sports betting value from their sports content output.

Added to key information and statistic-led sports betting insights, the modules integrate live odds from bet365, allowing FourFourTwo to provide multiple calls to action that maximize conversion. As part of the agreement Spotlight, Sports Group manage the full affiliate operation.

The customizable, distinctive betting experience is enhanced by the extensive coverage offered by Spotlight Sports Group. The smart content module offers expert sports betting insight on over 20 leagues and cup competitions making more events matter to FourFourTwo and other Future PLC customers.

Speaking about the agreement, Spotlight Sports Group, B2B Director Will Fyler said:

‘We’re delighted to roll out our Publisher Solutions to Future PLC and firstly on FourFourTwo. We’ve worked hard to create products that help media convert and monetize their sports audience. We have over 30 years of experience in converting sports fans to sports bettors through our own affiliate operations and we know how great content retains and activates users.

‘Over the past two years, we’ve grown our content substantially. We now offer sports betting content, designed to engage users on over 20 sports in 70 languages. As is the case with Future PLC this can be customized and bespoke to each client ensuring the customer experience is second to none. We’re excited for customers to engage and enjoy our insights.’

Echoing Fyler’s words Simon White B2B Ecommerce Director, from Future PLC said:

‘Spotlight Sports Group come packed with huge experience of monetizing a sports audience. The content they offer through their smart modules is excellent and we’re sure our customers will enjoy the extra sports betting insight. We’re excited to offer another dimension to our audience and enhance our customer experience.’

To find out more about Spotlight Sports Group Publisher Solutions visit: spotlightsportsgroup.com/publisher-solutions/

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Thunderkick evolves psychedelic series with third chapter Pink Elephants Trinity

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Deeper progression mechanics level up win potential to 14,000x

 Independent slots studio Thunderkick has launched Pink Elephants Trinity, the third instalment of its mystical franchise, where six bonus game levels unveil a journey towards deep synesthetic immersion.

The Swedish supplier has traded the desert landscape and starry sky for an ethereal jungle backdrop, where a tribe of monkeys gather around the Pink Flame for a ritual honouring the Pink Elephants.

The Mystery Lightning feature can strike at any time during the base game, randomly distributing up to five peanut scatters across the reels to increase the chance of triggering the bonus round.

The peanut scatter is the active ingredient that gives substance and flow to the bonus game. A minimum of three grants entry to the six-level round, the first of which activates the peanut collection mechanic. Peanuts attached to Pink Elephants and scatters are accumulated in a meter, and landing two or three scatters simultaneously multiplies the number of peanuts by 2x or 3x.

The goal of the bonus game is to gather 144 peanuts to the Pink Triangle Apex, where the round reaches its climax and the spirit of the Pink Elephants descend. Potential is levelled up with the addition of a seventh centre reel, expanding the number of ways to win to 16,384, and removing all symbols except the Pink Elephants to enhance potential payouts.

During the bonus game, players meet three spirit animals associated with shamanic tradition. These work in symbiosis to alchemise and level up potential through a Sticky Wild mechanic, and as is synonymous with the Pink Elephants franchise, results in a standout ascension event.

The number of bonus-triggering scatters determines how many spirit animals will be activated at the start of the round, with the maximum of three occurring when six scatters trigger the feature. Four ante bet options also increase the likelihood of entering the bonus by three to 144 times, granting the player greater control of their experience.

Pink Elephants Trinity is the latest involution of a popular Thunderkick series, building on the spiritual ambience and vibrant colour palette with a high-impact progressive bonus round that takes the experience to the next level.

Viktor Johansson, Slot Game Creator at Thunderkick, said: “The Pink Elephants brand has been a strong and memorable performer for us since the original debuted in November 2017. With each iteration, we have layered in new elements and perspectives into the realm to enhance the experience while staying in touch with its heritage.

Trinity retains those signature audiovisual aspects for continuity, while expanding the multi-level-up bonus to maximise anticipation, mystery, excitement and variation. With the updates in Pink Elephants Trinity, we feel closer to the heart of the dreamlike synesthetic universe than ever before.”

The post Thunderkick evolves psychedelic series with third chapter Pink Elephants Trinity appeared first on European Gaming Industry News.

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Dmitry Belianin launches new operator brand and media ecosystem, Menace

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Menace, a disruptive new iGaming brand backed by its own media operation, has launched with the mission to create player experiences where power, entertainment and money collide.

The new brand is founded by experienced iGaming executive Dmitry Belianin, alongside a group of industry veterans.

It’s backed by a media group, also operating under the Menace banner, which has already accumulated 2.5 million followers across social channels. It is generating 400 million monthly organic views, up from 30 million at the start of the year.

Many have been drawn to its bold take on sport and unashamedly male aesthetic across several niches, including MMA, boxing, NFL, football and padel.

“With Menace, we’re declaring war on the ordinary,” said founder Dmitry Belianin. “We are building Menace into a cult-like, global lifestyle and entertainment brand across sports, media and gambling.

“The aim is to eventually enter the biggest regulated markets in the world, and the early success of our media assets shows we have the potential to scale extremely quickly. Soon, everyone will want to become a menace.”

A team of 85 has been building Menace in stealth mode over the previous few months. The brand, which will be entering regulated markets, blends flexible payments across both fiat and crypto with modern technology, free-to-play, media assets and other gambling verticals. It is laser-focused on delivering the ultimate player experience.

An affiliate programme, Menace Partners, is already live and designed to grow alongside some of the boldest names in content and marketing.

The post Dmitry Belianin launches new operator brand and media ecosystem, Menace appeared first on European Gaming Industry News.

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BETBY TO OFFER MARKET-LEADING PLAYER PROPS THROUGH NEW PARTNERSHIP WITH ABELSON SPORTS

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BETBY, a Tier-1 sportsbook supplier, has announced a new partnership with Abelson Sports, a leading sports data and player props provider, to further enhance its soccer coverage and expand its range of betting markets with a market leading offering.

Through this collaboration, BETBY will integrate Abelson’s comprehensive player statistics and prop markets, bringing even greater depth to its soccer offering. The partnership will allow operators powered by BETBY’s sportsbook to access a richer variety of player-specific outcomes, such as first and anytime goalscorers, as well as card markets, for the world’s top soccer leagues and tournaments.

With Abelson’s player props now part of BETBY’s ecosystem, partners can deliver more engaging betting experiences tailored to modern user preferences. This addition reinforces BETBY’s commitment to continuous product innovation and to empowering operators with versatile tools to enhance retention and engagement, keeping in mind the upcoming World Cup.

Sergey Tsukanov, Chief Sportsbook Officer at BETBY, commented: “We’re thrilled to partner with Abelson, a company widely recognised for its expertise in player data and soccer markets. Today’s fans follow players as closely as they follow teams, they understand the game at an individual level. By integrating Abelson’s player props, we’re enabling our partners to tap into that engagement and offer markets that reflect how users actually watch and enjoy soccer. It’s a crucial step in making the sportsbook experience more personal, interactive, and aligned with modern betting behaviour.”

Simon Temple, Chief Operations Officer at Abelson Sports, said: “BETBY is one of the few suppliers truly pushing the boundaries of sportsbook innovation, so aligning with them was an obvious move. They recognised the value of our player markets immediately, and we’re excited to see how they elevate them within their product ecosystem.”

 

About BETBY

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

For more information visit betby.com

The post BETBY TO OFFER MARKET-LEADING PLAYER PROPS THROUGH NEW PARTNERSHIP WITH ABELSON SPORTS appeared first on European Gaming Industry News.

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