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Spotlight Sports Group (SSG) has today announced it has agreed on a deal to supply Future PLC with sports betting content. The content is built to purpose as part of Spotlight Sports Group’s recently launched ‘Publisher Solutions’.

Future PLC will deploy the flexible, content, and odds-driven smart modules firstly across their FourFourTwo brand. Integrated seamlessly into FourFourTwo’s native and web platforms, the smart content modules provide a natively designed, contextual sports betting experience. The modules are designed specifically to allow FourFourTwo to build new sports betting value from their sports content output.

Added to key information and statistic-led sports betting insights, the modules integrate live odds from bet365, allowing FourFourTwo to provide multiple calls to action that maximize conversion. As part of the agreement Spotlight, Sports Group manage the full affiliate operation.

The customizable, distinctive betting experience is enhanced by the extensive coverage offered by Spotlight Sports Group. The smart content module offers expert sports betting insight on over 20 leagues and cup competitions making more events matter to FourFourTwo and other Future PLC customers.

Speaking about the agreement, Spotlight Sports Group, B2B Director Will Fyler said:

‘We’re delighted to roll out our Publisher Solutions to Future PLC and firstly on FourFourTwo. We’ve worked hard to create products that help media convert and monetize their sports audience. We have over 30 years of experience in converting sports fans to sports bettors through our own affiliate operations and we know how great content retains and activates users.

‘Over the past two years, we’ve grown our content substantially. We now offer sports betting content, designed to engage users on over 20 sports in 70 languages. As is the case with Future PLC this can be customized and bespoke to each client ensuring the customer experience is second to none. We’re excited for customers to engage and enjoy our insights.’

Echoing Fyler’s words Simon White B2B Ecommerce Director, from Future PLC said:

‘Spotlight Sports Group come packed with huge experience of monetizing a sports audience. The content they offer through their smart modules is excellent and we’re sure our customers will enjoy the extra sports betting insight. We’re excited to offer another dimension to our audience and enhance our customer experience.’

To find out more about Spotlight Sports Group Publisher Solutions visit:

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