Press Releases
JACK’S BACK: WILSHERE TEAMS UP WITH PADDY POWER TO PRODUCE ‘PLEA VIDEO’ FOR CLUBS TO SIGN HIM

Fit, ready and available for offers…but not from Tottenham
Out-of-work Jack Wilshere is hoping to attract the attention of potential new clubs by seeking the help of ‘marketing gurus’ in Paddy Power’s latest video.
The spoof clip sees two marketing execs kick-off their meeting by presenting their “Retirement plans for Jack Wilshere” – but just six months after leaving Bournemouth, the former Arsenal star reminds them that he hasn’t yet hung up his boots.
So, the duo are forced to skip past their suggested next steps for him, including I’m A Celebrity or creating his own NFT.
Instead, Wilshere is presented with a ‘digital strategy’ for getting him back in the game – because if strapping a GoPro to his head “every time he takes a pre-game dump” keeps 38-year-old Ben Foster relevant, it’ll work for him too.
Despite his protestations, the former England international has a go at some of the tasks set, including how to write the perfect apology message à la Bruno Fernandes. Wilshere shares his attempt at a real-world example: “Sorry I forgot to take the bins out this week. Wasn’t good enough, and not what the house deserves.”
Not forgetting that all important line, “We go again next week.”
Viewers are then taken on a journey of the creation of Wilshere’s digital dossier, which includes doing loads of keepie-uppies and eating a sandwich to symbolise his “hunger” to return to football.
But after the midfielder declares his frustration with the process, he decides to keep things simple. Turning to the camera, Wilshere speaks directly to clubs as he says: “Jack Wilshere. Fit, ready and available for offers.”
Just not from Tottenham.
Spokesman Paddy Power said: “Jack Wilshere hasn’t actually retired from football yet – who knew?! He’s still a top professional though, so we wanted to do our bit to help him get back in the game.
“But, being pretty good at football just won’t cut it anymore – you have to excel in other areas, such as having millions of Instagram followers, or filming yourself eating breakfast for your TikTok channel.
“Thankfully, Jack understood the need to improve his digital profile and really threw himself into the process. In fact, I’d go as far to say that his acting display was an even better performance than that night against Barcelona.”
To watch the full clip, visit Paddy Power’s YouTube, Twitter, Facebook and Instagram pages.
Source: https://www.paddypower.com/football
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Endorphina Press Releases
Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!

Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot, on the 8th of July. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick.
She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.
Key highlights of Sticky Lips:
- Vibrant Visuals: The captivating graphics and symbols, such as gleaming gold bars, blazing sevens, and shiny bells, bring the world of Sticky Lips to life.
- Mobile Compatibility: Enjoy the sticky-sweet fun anytime, anywhere, with seamless play across all devices.
- Free Games with the Sticky Wild Feature: Land 3 Scatter symbols to trigger 10 Free Games where Wilds become sticky for even more incredible wins. Scatters covered by a Wild still count towards new combinations!
- Classic Risk Game: Dare to double your winnings up to 10 times in our signature Risk Game!
What truly sets Sticky Lips apart is its unique blend of familiar slot charm with an enticing, playful narrative. Sticky Lips features a visually striking design that captures the playful mystery and growing anticipation, drawing players deeper into the narrative with every spin.
Why try Sticky Lips?
For over 12 years, Endorphina has stood out as a premier slot provider in the iGaming industry. Since the beginning of our journey, we’ve developed slot games celebrated for their stunning visuals, engaging features, unique themes, and immersive gameplay. Our player-centered approach to game development ensures every slot delivers a magical, mobile-compatible experience, packed with thrilling features for everyone to enjoy.
The post Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck! appeared first on European Gaming Industry News.
Latest News
GR8 Tech Launched the Champion’s Playbook for High-Performance iGaming Brands

When ESPN Bet crashed during 26% of March Madness game time, it proved what heavyweight operators already know: that level of downtime is unthinkable—and expensive. When you’re processing millions of bets during a single event, every second of uptime and every millisecond of speed directly impact your bottom line.
That’s why GR8 Tech created the Champion’s Playbook for High Performance—distilling lessons from processing billions of bets per year into a tactical guide for operators who refuse to accept ‘good enough.’
Inside the guide, operators will discover:
- Three pillars of high performance: the non-negotiable standards for uptime, speed, and scalability that separate champions from contenders—plus the specific benchmarks that matter.
- From heavyweight performance to champion experiences: how to transform solid infrastructure into engaging, personalized player experiences while protecting margins from churn and fraud.
- A hard-hitting due diligence checklist: ready-made questions to evaluate your current provider or efficiently eliminate unsuitable candidates from your shortlist.
“After hundreds of conversations with operators, I know exactly what’s broken in the industry. The checklist cuts through the sales pitch to the questions that actually matter. Use it on any provider, including GR8 Tech. The answers will separate the real heavyweights from the pretenders,” says Yevhen Krazhan, CSO at GR8 Tech.
Why this matters now
The iGaming landscape demands excellence. Players expect 24/7 availability, lightning-fast responses, and experiences that feel built just for them. Meanwhile, 70% of businesses struggle with poor data quality, and mobile users abandon sites that take longer than 3 seconds to load. In this environment, technical mediocrity isn’t just disappointing—it’s expensive.
Ready to perform like a true iGaming heavyweight?
Download the Champion’s Playbook and start building your path to high-performance dominance.
The post GR8 Tech Launched the Champion’s Playbook for High-Performance iGaming Brands appeared first on European Gaming Industry News.
Latest News
SOFTSWISS Game Aggregator Expands Its Portfolio with CG Games, Champion, and Formula Spin

The SOFTSWISS Game Aggregator continues to expand its portfolio, which now includes over 30,000 games from both established and emerging game providers. SOFTSWISS announces new partnerships with CG Games, Champion, and Formula Spin – three studios that bring original content and a strong market focus.
According to Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, the Aggregator’s technical performance and integration efficiency continue to be key factors for partners:
“We focus on delivering stable and scalable technology that simplifies operations for our clients and content partners. Our infrastructure ensures 99.999% uptime and quick integration, which is especially important when working across different regions and peak load periods. We’re glad to see studios recognising this and choosing to join the SOFTSWISS ecosystem.”
CG Games, part of Comtrade Gaming, is a tech-driven provider known for its emphasis on quality, customisation, and innovation. Its reach extends to key markets such as Argentina, Canada, Australia, Romania, and the UK. “We are absolutely delighted to be partnering with SOFTSWISS to release CG Games,” says Steve Valentine, CCO at Comtrade Gaming. “Their global recognition and success give this partnership the opportunity to deliver our games to a much wider network of operators.”
Formula Spin stands out with games optimised for fast launch – just 5MB per title – combining modern design with engaging game mechanics. Among its top-performing games are Coin Era: Hold to Win, 100 Prime Fruits, and Cool Dragon: Hold to Win. “Partnering with SOFTSWISS has been a major strategic milestone for us,” says Oleg Galushko, CEO of Formula Spin. “The entire integration process was smooth, fast, and highly professional. We’re confident this is just the beginning of a strong and fruitful collaboration.”
Champion offers a portfolio of over 80 games, including slots, table games, and crash titles. With a focus on full-cycle development and strong visual and technical execution, Champion operates across Europe, Latin America, Canada, Australia, and New Zealand. “We’re proud to partner with SOFTSWISS, a company known for its outstanding platform and extensive global reach,” comments Volodymyr Saratovskyy, Head of Business Development at Champion. “This collaboration opens new doors for Champion to deliver our games to a wider audience and strengthen our presence in key markets. We’re excited about the road ahead and the opportunities this partnership brings.”
Earlier this year, the SOFTSWISS Game Aggregator also partnered with 7777 Gaming, PlayHub, and several other studios, further expanding its portfolio and reinforcing its position as a key player in the iGaming content market.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Game Aggregator Expands Its Portfolio with CG Games, Champion, and Formula Spin appeared first on European Gaming Industry News.
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