Press Releases
JACK’S BACK: WILSHERE TEAMS UP WITH PADDY POWER TO PRODUCE ‘PLEA VIDEO’ FOR CLUBS TO SIGN HIM
Fit, ready and available for offers…but not from Tottenham
Out-of-work Jack Wilshere is hoping to attract the attention of potential new clubs by seeking the help of ‘marketing gurus’ in Paddy Power’s latest video.
The spoof clip sees two marketing execs kick-off their meeting by presenting their “Retirement plans for Jack Wilshere” – but just six months after leaving Bournemouth, the former Arsenal star reminds them that he hasn’t yet hung up his boots.
So, the duo are forced to skip past their suggested next steps for him, including I’m A Celebrity or creating his own NFT.
Instead, Wilshere is presented with a ‘digital strategy’ for getting him back in the game – because if strapping a GoPro to his head “every time he takes a pre-game dump” keeps 38-year-old Ben Foster relevant, it’ll work for him too.
Despite his protestations, the former England international has a go at some of the tasks set, including how to write the perfect apology message à la Bruno Fernandes. Wilshere shares his attempt at a real-world example: “Sorry I forgot to take the bins out this week. Wasn’t good enough, and not what the house deserves.”
Not forgetting that all important line, “We go again next week.”
Viewers are then taken on a journey of the creation of Wilshere’s digital dossier, which includes doing loads of keepie-uppies and eating a sandwich to symbolise his “hunger” to return to football.
But after the midfielder declares his frustration with the process, he decides to keep things simple. Turning to the camera, Wilshere speaks directly to clubs as he says: “Jack Wilshere. Fit, ready and available for offers.”
Just not from Tottenham.
Spokesman Paddy Power said: “Jack Wilshere hasn’t actually retired from football yet – who knew?! He’s still a top professional though, so we wanted to do our bit to help him get back in the game.
“But, being pretty good at football just won’t cut it anymore – you have to excel in other areas, such as having millions of Instagram followers, or filming yourself eating breakfast for your TikTok channel.
“Thankfully, Jack understood the need to improve his digital profile and really threw himself into the process. In fact, I’d go as far to say that his acting display was an even better performance than that night against Barcelona.”
To watch the full clip, visit Paddy Power’s YouTube, Twitter, Facebook and Instagram pages.
Source: https://www.paddypower.com/football
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Classic “Book of” theme meets the studio’s modern art and mechanics
ELA Games, a dynamic game development studio, announces the release of John’s Book, its modern take on timeless themes and mechanics.
The game invites players to join John the Explorer to hunt for ancient treasures buried in a Pharaoh’s tomb. Rich with iconic symbols and familiar mechanics, John’s Book is a tribute to the well-loved “Book Of…” format that’s prevalent in the industry while adding its twists. With high replayability, easy-to-understand features, and an immersive design, this title appeals to both veteran and casual players.
At the heart of the game is the Book symbol. Land 3 or more to enter the lucrative Free Spins round, where Special Expanding Symbols drop randomly to supercharge your wins. The Free Spins round can be retriggered by landing another 3 Book symbols during the bonus. Stack up to 9 expanding symbols for a big payday!
The game showcases ELA Games’ art and design, featuring a lush environment, eye-catching symbols, attractive animations, and engaging sound design. John’s Book immerses players in a game where they can connect with the protagonist and enjoy action-packed gameplay.
Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “John’s Book is an homage to a format we know players love. ‘Book Of…’ games are wildly popular for a good reason, but we wanted to refine them with ELA Games’ signature high-quality art and technical development. The result is a game that feels familiar yet fresh as it pushes the boundaries of the format with revitalised mechanics. We’re excited to see our players enjoy our take on a timeless classic.”
John’s Book is the latest addition to ELA Games’ rapidly growing portfolio as the studio continues to innovate and evolve well-known themes and formats in the industry.
John’s Book features:
- RTP: 94%
- Volatility: Medium
- Format: 5×3
- Paylines: 10
- Max win: 5,000x
- Free Spins with Special Expanding Symbols
- Retriggerable bonus rounds
The post ELA Games Unveils ‘John’s Book’: An Epic Quest Through the Sands of Egypt appeared first on European Gaming Industry News.
Emerging-markets leader expands its offering with new games from rising star
QTech Games, the leading game aggregator for emerging markets, has maintained the strong momentum in its deal-flow, thanks to its latest integration with rising star supplier, 77 Gaming.
Integrating content from one of the more innovative and creative online slots providers adds yet more muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviator, sitting alongside the industry’s most exciting up-and-coming providers.
Recognised for its growing library of visually rich, mobile-first games, 77 Gaming is now layering daring narratives onto some cutting-edge mechanics, offering global operators varied content with which to captivate modern players. And by fusing unique maths modelling, which spans the volatility spectrum, with eye-catching storytelling, these games are fostering some truly engaging gameplay for a new cohort of QTech players.
77 Gaming’s portfolio of slots titles has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.
The deal organically broadens 77 Gaming’s international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America.
Philip Doftvik, QTech Games’ CEO, said: “77 Gaming create world-class slots provision for worldwide customers, opening up an expansive range of slots for every type of player and market. They are always looking to redefine the existing ecosystem and reimagine more traditional gaming experiences with every play.
“Similarly, we’re committed to rolling out first-class content that drives revenue for our partners. So, teaming up with 77 Gaming reflects our dedication to curating standout content from every niche of the industry. This deal extends our impressive sequential pipeline for 2025 – and we’ve thrilled to now have 77 Gaming aboard our dominant aggregation platform for emerging markets.”
Vicky Luo, Spokeswoman of 77 Gaming, added: “At 77 Gaming, we’re committed to raising the bar in the igaming sector and pushing the boundaries of how these games look and feel. With world-class mechanics, our games generate an unparalleled gaming experience, to our mind. Our unique design style and rapid production pace make them a strong fit for the leading aggregation models on the market, so this QTech integration is a real validation for us.”
“Furthermore, this collaboration with QTech Games represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners.”
The post QTech Games adds to its growing numbers with 77 Gaming appeared first on European Gaming Industry News.
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Blueprint Gaming™ takes its branded legacy to new heights with The Flintstones™ Bedrock Riches
Leading UK slot studio unveils exciting addition to Flintstones™ series with expanded reelset and enriched base game trail
Blueprint Gaming™ reignites the prehistoric fun in its latest major branded IP release, The Flintstones™ Bedrock Riches, led by two lavish bonus games and an intriguing base play trail.
The series’ original, The Flintstones™, enjoyed a strong initial uptake in users following its launch in May 2024, with players gravitating towards the familiarity of the brand and series. The renowned slot studio now feels confident the latest offering has built on key features and aims to retain players long term.
A clear showstopper in the new title is Bedrock Riches, the concluding feature of the money trail that is activated in the Cash Spins bonus once a certain number of collect symbols have been gathered during the base game.
In an exciting twist, players are actively involved in the additional bonus mode where they must choose from an array of coins to receive rewards, helping Fred and Barney race through the Speed Trail to Bedrock’s Bowling Alley.
Cash Prize, Speed Up, Double Speed Up, Triple Speed Up and Jackpot, rising to 1,000x, are rewards on offer throughout Bedrock Riches, with players also guaranteed the additional benefit of a higher average win percentage throughout.
Landing three scatter symbols holds the key to the Cash Spins bonus where a range of new special icons are also on show, including Wilma symbols that adds a random cash prize to any active row and Dino, which boosts one or more cash prize symbols in view for every spin until the end of the feature.
The beloved Yabba Dabba Doo feature also marks a welcome return with a stylish revamp. Triggered at random during any spin, either Bonus Boosts are awarded, where additional scatters are added to the reels, or Bedrock Bowl Wilds, where additional wilds will appear.
Blueprint Gaming’s Jo Purvis, Director of Marketing, PR and Events, said: “Our original Flintstones™ offering took Blueprint Gaming’s stellar branded library of slots to new heights, and The Flintstones™ Bedrock Riches ensures we maintain an enriched IP-led, Yabba Dabba Doo experience.
“Two interactive, bountiful bonus games lead the way and set the tone for our thrilling summer schedule, packed with stylish branded releases and exciting additions to some of our beloved series over the years.”
The post Blueprint Gaming™ takes its branded legacy to new heights with The Flintstones™ Bedrock Riches appeared first on European Gaming Industry News.
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